[PDF] Impossible to Ignore: Creating Memorable Content to Influence Decisions (PDF)

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"If you vvant to evangelize and enchant
people, you must influence their
memories. This book shovvs you hovv to do it.
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-GUY K..AVVASAKl1 bestselling
authegtr of Enchantment p I
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Creating
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Ccgtntent
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Decisic,ns
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Cc3rm?r,
Simegtr,,
PhD
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Impossible to Ignore Creating Memorable Content
to Influence Decisions
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A groundbreaking approach to creating memorable
messages that are easy to process, hard to
forget, and impossible to ignore8213usng the
latest in brain scienceAudiences forget up to 90
of what you communicate. How can your employees
and customers decide to act on your message if
they only remember a tenth of it? How do you know
which tenth they8217llremember? How will you
stay on their minds long enough to spark the
action
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you need? Many experts have offered techniques on
how to improve your own memory, but not how to
influence other people8217smemory8213an
impact their decisions. Drawing on the latest
research in neuroscience and cognitive
psychology, Carmen Simon, PhD, reveals how to
avoid the hazards of random recall and deliver
just the right amount of content. No more
redundant meetings, rambling e-mails, or anemic
presentations. In Impossible to Ignore, she
shows you how to execute a proven three-step plan
for persuasion1. Create cues that attract
attention and connect with your
audience8217sneeds 2. Use memory-influencing
variables to control what your audience
remembers3. Turn today8217sintentions into
tomorrow8217sactionsThis practical guide is
filled with case studies, examples, and a
checklist to help you put the power of cognitive
science to work for your business. Whether
you8217regiving a presentation, conducting a
meeting, delivering training, making a sales
pitch, or creating a marketing campaign, these
field-tested techniques will help you develop
content that speaks to people8217shearts,
stays in their heads, and influences their
decisions. It8217snot just memorable8213it82
17s Impossible to Ignore.
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Bestselling
Impossible to Ignore Creating Memorable Content
to Influence Decisions
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