Mobile Monday

1
Mobile Monday

• Mikael Roos
• Malibu Telecom
• mikael.roos_at_malibutelecom.fi

2
History

• 1994 March There is a SMS system.
• 1994 How you can do business with SMS?
• 12 price lists in 1998 ...
• In Nurnberg no one in street was using mobile
  phones is there any SMS business (a board member
  in 1997)
• Do you believe in your heart that a Hongkong gsm
  operator will buy from a small company in Finland
  ( abm 1998)

3
HQsCNN and Reuters
Mr Kirjavainen SST, Mr. Jon Baile Reuters
Wireless General Manager, Mr. Savolainen Reuters
Wireless, Biz Dev manager (c) Mikael Roos 1998
Mr Lazar, CNNin Biz Dev Director, Mr Kirjavainen,
SST (c) Mikael Roos 1998
4
Malibu Anti-Portal

• Malibu Anti-Portal is a PC application that
  enables the selection and management of all
  desired Web information that the user wishes to
  receive on her mobile phone.
• The desired information is delivered as SMS
  messages on demand.

5
Malibu Anti-PortalFor Consumer

• 4 click to go ? easy to use
• All public content in www is on your hands
• Consumer pays only from services he really wants
• Allows consumer to change anytime his push order
• User-friendly client
• User interface developed after several consumer
  studies
• Consumers personal client can be be used from
  any pc

6
Malibu Anti-PortalFor Consumer

• Process of making a clip
• Choose the site you prefer
• Mobile bookmark the elements of the site with
  Malibu Anti-Portal (MAP)
• Name your mobile bookmark
• Receive up-to-date information to phone either by
  asking (pull) or by timing (push)
• Control your clips easily with Clip Manager

7
MAP Main FeaturesFor Consumer

• Client
• Thin PC-client with two internally connected
  programs
• MAP Clip Composer
• Easy-to-use browser window for selecting web
  objects from different sites
• Composer monitor for editing Clips and adding own
  content between web content

8
Malibu Anti-PortalWho would use it ?

• All Internet owners with mobile phone
• We believe to smart and independent individuals
• Anyone who wants to get specific information to
  mobile
• Not only mainstream content, which is offered by
  most operators

GSM Operators, Reuters, CNN etc
All the content
These minority groups are best for Malibu
Anti- Portal

Minority groups
Minority groups
9
Test Now
Type GET VW Send a SMS to number 0505 417
388 Youll get current weather in Vantaa from
Vaisalas web site