INCLUSIVE DESIGN AND DESIGN EXCLUSION

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INCLUSIVE DESIGN AND DESIGN EXCLUSION

• Hua Dong and John Clarkson

Engineering Design Centre
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Inclusive Design

• Definition
• An approach to the design of mainstream products
  and services that are accessible and usable by
  as many people as reasonably possible, without
  the need for adaptation or specialist design.
• BS 7000 Part 6. British Standards
  Institute, 2005

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Inclusive Design

• Context
• Market pull e.g. Population ageing
• Technology push e.g. Mobile technology
• Legislation e.g. Disability Discrimination Act
• ...

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Design Exclusion

• Definition
• Design exclusion arises when product demands
  exceed the actual capability of targeting users
  for interacting with the product.

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Design Exclusion

• Frustration and exclusion

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Design Exclusion

• Example

Picture an example of design exclusion
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Why Does Design Exclude?

• A contrast
• Designers (Source Design industry research 2005)
  
• 62 of designers are under 40
• 30 of designers are in their 20s
• 61 of designers are men
• Consumers (Source UK census 2001)
• 21 of UK population is over 60
• Half of the UK population is now over 46
• Fewer men than women at all ages over 21

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How to Design Inclusively?

• Empathise users

Pictures to illustrate two methods of empathising
users
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How to Design Inclusively?

• Involving users in the design process

Case study 1 Kettlesense Case study 2 BQ
DIY tools Case study 3 Rx hand tools Case
study 4 Tools for pieceworkers
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Case Study 1

• Kettlesense

Three slides (Credit Alloy Total Product
Design) Slide 1 project background Slide 2 an
image of Kettlesense Slide 3 a picture
showing the critical user forum
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Case Study 2

• BQ DIY tool

Three slides (Credit HHRC and Matthew
White) Slide 1 project background Slide 2 an
image of Gofer screw driver Slide 3 a picture
showing user groups involved
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Case Study 3

• Rx hand tool

Three slides (Credit Ergonomidesign) Slide 1
project background Slide 2 an image of Rx hand
tool Slide 3 a standard procedure of user
testing
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Case Study 4

• Tools for manual pieceworkers

Three slides (Credit HHRC and Yoko
Tsurumaru) Slide 1 project background Slide 2
an image of the tools for pieceworkers Slide 3
a picture showing users using the tools
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Conclusion

• Some design exclusion may be seen as a
  reflection of gender inequalities on design
  practice, however, by effectively working with
  users, designers can develop more inclusive
  solutions, thus countering such design exclusion.