PowerPoint Presentation seminar

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Images, othering and mind control
Heather Patrick Burnett-Rose 20 june
2006 workshop
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Title
Corporatism The Impotence of Art In the
Information Age
Heather Patrick Burnett-Rose 20 june
2006 workshop
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• ART?

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• It is not the language of painters but the
  language of nature, which one should listen to.
  The feeling for things themselves, for reality,
  is more important than the feeling for pictures.
• -Vincent Van Gogh 1882

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Symbolic Organising Principles
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• "If they can get you asking the wrong questions,
  they don't have to worry about the answers."
• -Thomas Pynchon

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MYTH
meaning
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The Liberation of Art
Either photograph or dadaism
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The Medium The Message
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SATURATION
The average American child sees over 20,000 TV
commercials per year The Persuaders
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JOLTING HYPNOSIS
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The Illusion of Freedom
The major media, particularly the elite media
that set the agenda that others generally follow,
are corporations selling privileged audiences
to their businesses. It would hardly come as a
surprise if the picture of the world they present
were to reflect the perspectives and interests of
the sellers, the buyers and the product.
Concentration of ownership of the media is high
and increasing. Furthermore, those who occupy
managerial positions in the media, or gain status
within them as commentators, belong to the same
privileged elite, and might be expected to share
the perceptions, aspirations and attitudes of
their associates, reflecting their own class
interests as well. Journalists entering the
system are unlikely to make their way unless they
conform to these ideological pressures, generally
by internalising the values, it is not easy to
say one thing and believe another, and those who
fail to conform will tend to be weeded out by
familiar mechanisms. Necessary Illusions
Thought Control in Democratic Societies Noam
Chomsky
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Censorship through Ownership
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MIND CONTROL
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Consuming Emotions
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• 25 million Americans visit cyber-sex sites
  between 1-10 hours per week.
• Americans spend more than 15bn on pornography
  each year
• Each year, in Los Angeles alone, more than
  10,000 hardcore pornographic films are made,
  against an annual Hollywood average of just 400
  movies.
• The average American adolescent will view nearly
  14,000 sexual references per year on television.
• The United States has the highest rape rate among
  countries which report such statistics. It is 4
  times higher than that of Germany, 13 times
  higher than that of England and 20 times higher
  than that of Japan.

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Mind Control Experts
Advertising The Government Hollywood The church
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The Voice of God
Because youre worth it.
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Resistance
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Knife Party
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Money Guns
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Money Guns
It is possibly the oldest, easily the most
profitable, surely the most vicious. It is the
only one international in scope. It is the only
one in which the profits are reckoned in dollars
and the losses in lives. A racket is best
described, I believe, as something that is not
what it seems to the majority of the people. Only
a small "inside" group knows what it is about. It
is conducted for the benefit of the very few, at
the expense of the very many. Out of war a few
people make huge fortunes. In the World War I
a mere handful garnered the profits of the
conflict. At least 21,000 new millionaires and
billionaires were made in the United States
during the World War. That many admitted their
huge blood gains in their income tax returns. How
many other war millionaires falsified their tax
returns no one knows.
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Money Guns

• they dream they can create life and live
  forever. They fantasise that they can totally
  dominate the other, be it a human or the earth
  itself. . the fear that such power evokes can be
  blunted by denial or by turning it into a love
  for what is fearedOn a rhetorical level there is
  the displacement of responsibility ,
  intentionality, even embodiedness. These
  qualities are transferred through metaphor and
  other figures of speech and image from the human
  to the machines.

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Money Guns
1 - Lockheed Martin Corporation 17 billion 2 -
Boeing Company 16.6 billion 3 - Northrop
Grumman Corporation 8.7 billion 4 - Raytheon
Company 7 billion 5 - General Dynamics
Corporation 7 billion 6 - United Technologies
Corporation 3.6 billion 7 - Science
Applications International Corporation 2.1 bn 8
- TRW Incorporated 2 billion 9 - Health Net,
Inc. 1.7 billion 10 - L-3 Communications
Holdings, Inc. 1.7 billion
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Money Guns
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Technophilia Thanatos
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"Violence, whether spiritual or physical, is a
quest for identity and the meaningful. The less
identity, the more violence.
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How do we respond?
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The grey area
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Ive never even held a black persons hand
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I only ever knew him as car park guy
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everybody dreams
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Othering
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What do we care about?

• Makeup
• 18 billion
• Pet food in Europe and United States 17 billion
• Perfumes
• 15 billion
• Ice cream in Europe
• 11 billion
• Global spending on advertising reached 446
  billion in 2002

• Reproductive health care for all women 12
  billion
• Elimination of hunger and malnutrition 19
  billion
• Universal literacy
• 5 billion
• Clean drinking water for all
• 10 billion
• Immunizing every child
• 1.3 billion

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How do you respond?
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The Campaign for Consciousness
I love the world
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The Art Director The Copywriter
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• Who are we talking to?
• (what's our target market)
• What are we saying?
• (what's the single-minded proposition we need to
  communicate)
• How are we saying it?
• (what tone of voice should we use)
• What is required?
• (ie, 3 x press executions, 1 x 30' TV ad)

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