Ag Marketing: An Introduction

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Ag Marketing An Introduction

• Ag. Econ. 160
• Dr. James Cothern

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Definition of Markets
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Marketing Creates Utility
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The Manager and the Marketing Plan
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The Managers Tasks
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Managers Market Choices
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Managers Crucial Decisions
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Steps in the Decision Making Process
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Second Step in the Decision Making Process
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Third Step in the Decision Making Process
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Final Step in the Decision Making Process
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Summary Planning the Key to Success
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Course Objectives

• Incorporate the Primary Tasks of the Marketing
  Manager Into a Workable Framework
• Develop Strategies for Profitable Commodity
  Pricing
• Forward Contracting
• Futures Market
• Seasonal Tendencies and Comparable Markets
• Pricing Strategies Using Supply-Demand Info
• Role of Government Progams
• Introduction to International Trade
• Plant Location

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Course Objectives (Continued)

• Marketing Orders and Agreements
• Market Development Programs