Business Design BOF

1
Business Design BOF

• The Year in Business Design
• IA Summit 2006
• Jeff Lash, facilitator

2
Does Design Matter?

• Fast Company June 2005
• The Power of Design
• Business 2.0 April 2005
• Bottom Line Design Awards
• Forbes, The Economist, Financial Times,
  StrategyBusiness, Harvard Business Review, Wall
  Street Journal, Forrester

3
Quotes on Design

• Tom Peters
• Mistake No.1 is treating design as a veneer issue
  rather than a soul issue. The dumbest mistake is
  viewing design as something you do at the end of
  the process to tidy up the mess, as opposed to
  understanding that it's a day one issue and
  part of everything.
• www.cdf.org/tompeters/tompeters.html
• John Byrne (Editor of Fast Company)
• Design is not merely about products design is a
  way of approaching problems and coming to rich
  and creative solutions.
• www.fastcompany.com/subscr/95/open_edlet.html

4
Everyone else is doing it
5
www.lukew.com/ff/entry.asp?205
6
thinkingandmaking.com/entries/158
7
Seriously, do I need to give credit here? Do you
really not know where this comes from?
8
Paths for Designers IAs
Deep specialization
Chooses Individual contributor
Leaves for company with growth
Becomes VP
Chooses design
Chooses management
Becomes CD
Chooses growth
Designer decides they want to move up
Chooses entrepreneurship
Solo Work
Switches to general management
Builds company
Choose business (PM, Strategist, Analyst
Chooses entrepreneurship
Consulting
Builds Start-up
Sells to Yahoo for 25 mil
Becomes General manager
Becomes VP of BU
Becomes SVP of BU
Becomes CPO, or equiv
Becomes CEO
Christina Wodtke / Management Innovation Group
9
Whats next

• Design management
• Influencing from the inside out
• Product management
• Business Analysis
• Consulting
• Entrepreneurship (Publishing? Products?)
• Marketing / market research
• Venture Capital