PSYOPS

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PSYCHOLOGICAL OPERATIONS (PSYOPS)
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AIM
To highlight PSYOPS role as a force multiplier
and to describe its place in supporting CF goals
and objectives
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REFERENCE

• B-GJ-005-313/FP-001, Joint Doctrine Manual,
  Psychological Operations,15 Jan 04 (Draft)
• B-GL-300-001/FP-001, Land Ops, Chap 5
• B-GL-323-004/FP-003, COIN Ops, Chap 8

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MAIN TEACHING POINTS

• What is PSYOPS?
• Why are we doing it?
• Who is involved?
• Where can it be done?
• When is it appropriate?
• How is it done?

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WHAT IS PSYOPS?
Psychological Operations are Planned
psychological activities using methods of
communications and other means directed to
approved audiences in order to influence
perceptions, attitudes, and behaviors, affecting
the achievement of political and military
objectives.
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One Hundred Victories in One Hundred Battles is
not the Most Skillful. Subduing the Others
Military Without Battle is the Most Skillful.
Sun Tzu 400-320 BC
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BASIC GOALS OF PSYOPS

• Weaken the will of the enemy
• Reinforce friendly support
• Gain the support of the uncommitted

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WHO, WHERE AND WHEN ?
PSYOPS are divided into three categories 1
Strategic Psychological Operations (SPO) 2
Crisis Response Psychological Operations
(CRPO) 3 Combat Psychological Operations (CPO)
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• WHO, WHERE AND WHEN ?

• CDS single authority for employment of PSYOPS
• Will apply to International Operations only
• Conducted IAW applicable Canadian and
  international laws, Government of Canada
  policies, and initiatives

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WHO, WHERE AND WHEN?

• CDS issues the specific guidance, including
  objectives and Target Audiences
• Comd CEFCOM approves PSYOPS Products as senior
  advisor for operations to the CDS
• PSYOPS to be conducted within an Info Ops
  framework
• May be conducted in conjunction with our allies
  including coalition members, NATO, and the UN

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WHO, WHERE AND WHEN ?

• To be coordinated within OGDs (Comprehensive
  approach)
• The CF shall not employ unapproved methods nor
  conduct any activity under the guise of PSYOPS
  that does not conform to policy or doctrinal
  boundaries
• TFCs have to follow in-theatre approval process
  which often implies multiple organisations to be
  consulted

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CF POLICY ON PSYOPS
Joint Doctrine Manual Psychological Operations
(B-GJ-005-313/FP-001) 15 Jan 04 (Draft)
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PSYOPS THE WEAPON SYSTEM
Analyst
PSYOPS Planner
Tac Operator
At your level, you will likely work with a
Tactical PSYOPS Team. But for each of their tasks
they are relying on some other Subject Matter
Advisers
Production
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PSYOPS CYCLE
Planning
Product Development
Target Audience Analysis
Product Testing
Commanders Intent
MOE and Evaluation
Staffing and Approval
Full production run
Dissemination
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PRINCIPLES

• Mission
• Research and Evaluation
• Empathy
• Coordination
• Timeliness
• Acknowledgement of the source
• Credibility

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TYPES OF PSYOPS

• White Yes!
• Grey No, but!
• Black NO GO ! Why?

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HOW?

• Audio face-to-face (F2F), loudspeakers, radio
  broadcast
• Visual leaflets, handbills, posters, billboards,
  magazines, PPP
• Audio-visual TV spots, videos
• Other limited only by imagination, Internet,
  Shura

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CONCLUSION

• Understand your environment!
• PSYOPS at the start, as early as possible
• Can be pre-planned with messages ready to go
• Troops need to be in the loop
• Everybody at the tactical level is doing PSYOPS!
• Know your audience!

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QUESTIONS?