A Clubdoc

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The 50 Top Reasons And How to Avoid Them
A Clubdoc Seminar
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In Cooperation with ICOA The Official Association
Of The Independent Club Operator
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THANKS

TO OUR GREAT SPONSORS
YOU ARE AWESOME
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To Cara
You wont be scared If youre prepared !!!
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Find the Antidote
Todays Process
Create Application Plan
Identify Failure Cause
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What Is
Failure ?
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My Greatest Ally is My Enemys Greatest Enemy
Sun Tsu
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THE THREE HEADED MONSTER
PROCESS
CAPITALIZATION
LOCATION
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6 Key Indicators Of A Club
Failing
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6 Failure Indicators
Decrease in Key Sales Figures
Increase in Resignations
High Staff Turnover
Constant Member Complaints
Low Reinvestment in Facilities
Increase in advertising expense While Sales
Decrease or Stay the Same.
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7 Marketing Mistakes
Fatal
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7 Marketing Mistakes
Scorch and Burn
Flawed Positioning
Homegrown Havoc
Improper Sequencing
Insufficient Marketing Budget
Weak Marketing Management
Off Target Messaging
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8 of a Club Owner
Sins
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8 Owner Sins
Micro Management
Hiring Wrong Manager
Not Treating the Club Like a Business
Copycat Decisions
The Hat Juggler
Poor Communications
Success Apathy
Family Blindness
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6 System that Cause Failure
Flaws
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6 System Flaws
Accountability
Inadequate Planning
Inadequate Supervision
Inadequate Training
Open Loops
No Fun
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5 Sales
Stoppers
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5 Sales Stoppers
Relaxing After a Successful Sales Call
Owner/Manager Not Engaged in Process
Poor Accountability
Poor Pay Structure
Ambiguous Expectations
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6 Pre-Opening Sales
Busters
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6 Pre-Opening Busters
Build it They Will Come !
Under Pricing
Ignoring Inertia
Improper Step Phasing
Insufficient Pre-Opening Budget
Weak Marketing Management
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5 Service and Satisfaction
Slayers
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5 Satisfaction Slayers
Lack of Vision
Lack of Team
Poor Launching Process
Allowing and Accepting Mediocrity
Mis-Defining Service
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Pinchers Wasters Crunchers
4 Profit
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4 Profit Pinchers
Under-Pricing
Duplication
Slippage
Poor Controls
The Money Mashers Broken Budget Overhead
Creep Runaway Ratios
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3 Money Mashers
Broken Budget Overhead Creep Runaway Ratios
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SCOREBOARD 46-50 - Checker Flag Stay on
course - Youre winning 40-45 - In The Race Time
to accelerate - Check direction 35-39 -
Yellow Flag Caution-danger-road slippery gt 35
- CPR Required You are stalled out in the mid-race

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To Cody
SUCCESS is my only -- option FAILURE is not !!

Eminem
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THE END
A Clubdoc Seminar