Six Successful Tactics

1
Six Successful Tactics

• Factual Follies
• Budget Blues
• Child Support
• The Bundle
• The Big Idea
• Those Nasty Other Guys

2
Selling into ManagementBreakout

• iMedia
• Bonita Springs
• February 2004

3
Breakout Commentary

• The Importance of Internal Education
• Share the Results
• Good or Bad
• Align with the Power
• Utilize Your Partners
• Publisher Involvement Participation

4
Additional Comments

• Major Issue of Off-line / On-line Agency
  Alignment
• Interactive Agency Involvement in Planning
  Process
• Seat at the Table
• Emotional Selling
• ROI Analysis