The State of www'mun'ca

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• The State of www.mun.ca
• Our Trek to the Future
• Webdays 2006

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Why the Web is important to Memorial

• The Web is the first media - users expect it to
  be updated first
• Once a web site is developed, its a
  cost-effective way of communicating with our
  various audiences
• It is a boundless media, ubiquitous and
  democratic(or used to be?)
• The Web is the primary representation of Memorial
  to anyone outside the campus
• It is essential to branding - how we are
  perceived, nationally and internationally
• It is essential to improving all recruitment
  today
• The Web is the most important media for our
  changing demographics
• The Web can help to improve outdated business
  processes across departmental lines and provide
  one face to our clients
• The Web reveals our dis-unity, it can also be
  the focal point for all e-Interactions

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Lets do the time warpa very brief history of
www.mun.ca

• Web as administrative tool
• Registrars Student Web introduced in 1996,
  online registration is still leading edge and
  continues to be enhanced, for example, self
  registration, M.I. etc.
• Web as learning tool
• 1996 - Libraries offer remote login to restricted
  resources
• 1999 - MUN libraries redesign website adding
  Content Management System, site search, reporting
  tools.
• 2004 - 23,000 full-text electronic journals
  available on-line
• DELT - 2005 -numbers of on-campus registrations
  in WebCT has surpassed that of Distance  Courses
  for the first time, 120 web based courses offered
  through distance
• Web as communications tool
• Main page wins award for clear design in 1998
• In 2001 we started to lag behind as the web
  became more then a sitemap. Major redesigns
  followed on 2001 and 2004.

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Our Mission

• To have the most informative, intuitive and
  content-rich Web presence of all Canadian
  universities.

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Our primary Crew

• Beth Ryan - web editor- writing, training,
  content development. MC
• Dan Hyde - development, CCwebworks
• Paul Whittle - web manager, MC
• Rohan Sooklal - manager, CCwebworks
• 5th man Andrew Winter - Student and Sitebuilder
  expert/support

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Key objectives of Web Content Services Team

• Reinforce consistent use of marketing messages
  and visual identity on mun.ca - Who are we?
• Ensure quality and consistency of content
  presented on the web - Are we a dynamic place?
• Identify policy, procedures, infrastructure and
  support required to allow units to use web as a
  communications tool - Who do you want to reach
  via eCommunications?
• Use the web to unify Memorial - delivering
  services to target audiences, one stop shopping -
  Information anywhere, anytime

Content is King
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Voyages to date for web content services

• Launch of new web design in 2004, featuring a
  distinctive look for the main pages and hundreds
  of pages of rich content reflecting who we are.
  Technical ability to do enhancements to all
  official pages at the press of a button.
• Investigated search tools and brought in Google
  search
• Improved delivery of electronic news and events
• Creation of a CMS (Site Builder) for departments
  to allow them to add and keep rich content up to
  date
• Roll out of Site Builder to 42 plus web sites,
  6500 plus pages of content (including
  consultation, site development and training)
• Creation of a basic digital photo archive
• Began accessibility initiative - Web
  Accessibility Committee (WAC) is working towards
  a Web Accessibility policy
• CCWebworks continues to deliver BofExperts, Reg.
  Calendar, my.mun., etc as web resources are
  freed from creating static pages

Professionalization!
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The view from the bridge
1 Million Visits per month
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To Podly go, content liberation

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Content liberation and customization
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Our two year plan
EVENTS Muntoday calendar Summer 2006 - allow
for mutiple entry points and multiple
receivers, download to personal calendar.
CONTENT Site builder 2.0 Fall 2006 -
enterprise CMS New CLAF marketing
campaign (Internal launch May 06) Departmental
customization within the brand family More
multimedia and content delivery training/help
Approvals and expiry/forms capture,faculty
pages/intra-pages Dedicated support and
customized training NEWS News aggregator
(Muntoday on steroids), Winter 2007 Reduce
duplication of e-news content and distribution
channels using push technology PREFERENCES
my.mun and e-communications on-going Single
sign on /One face to the end user, improve push
technology, service delivery
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• Its about
• relationships,
• stupid!

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The future, some sites we like

• Buffalo state
• Family affair for CLAF.
• Oregon State
• Departmental customization of CLAF roll your
  own template
• Ryerson
• Navigation and soft, muted, CLAF
• Accessibility plan
• UBC
• Personalization, my.ubc 25,000 users/day
• e-strategy

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Challenges to the mission

• Content - Resources gap
• No dedicated design, media skills focused on the
  institutional web
• No project management that cuts across silos
• Preferences - Forging a virtual One-to-One
  relationship with all our users
• e-Communications strategy will take
• Senior leadership
• Sustainable organizational changes
• I.T. Infrastructure
• Single authentication data store
• Better statistics and information
  gathering(privacy vnb)
• Design for technology convergence- VOIP,
  Blackberry email, Ipod etc. - many depts working
  together.

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More information

• http//www.mun.ca/marcomm/web_content.php