Alison McKean

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Alison McKean

• Head of Environment
• ScottishPower Energy Retail

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Iberdrola

• Worlds 4th largest utility by market
  capitalisation
• Operate in 30 countries
• Global leader in renewable energy  7,000MW and a
  project pipeline of 40,000MW
• Supply more than 5m UK customers with electricity
  and gas
• Moving to low carbon economy through wind power,
  wave and tidal energy and carbon capture and
  storage projects

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Committed to Sustainability

• Since 1990 we have reduced CO2 emissions per
  unit of electricity supplied by 26
• Demand side measures are equally important in
  reducing CO2 emissions

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Energy Efficiency in Europe
If EU countries reduced energy consumption by 20
some 800 million tonnes of CO2 could be saved
annually
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Carbon Impact of Home Energy

• 27 of UK CO2 emissions arise from home energy
  use
• The average household is responsible for emitting
  six tonnes of CO2 each year
• This could easily be cut by at least one third
  through energy efficiency measures

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Help and Advice

• Sent out 100,000 energy efficiency leaflets
• Handled 14,000 energy efficiency advice calls
• Included energy efficiency messages in all
  customer bills
• Issued 40,000 free home energy efficiency audits
• Supported the Home Heat Helpline

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Mainstream Ad Campaign
In a move unprecedented in the industry,
ScottishPower incorporated energy efficiency
messages into our mainstream customer advertising
campaign, spreading the message that energy
efficiency can save money AND benefit the
environment
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Working With Young People
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Scottish schools athletics
Chris Baillie
Young Hopefuls!
All you need is a pair of trainers
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Read for the Future
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An Inconvenient Truth
Taking the climate change message to Scotlands
446 secondary schools.
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Climate Dome Tour
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ScottishPowers Track Record

• Exceeded EEC1 energy saving target by 70
• Achieved EEC2 target for 2005-2008 within two
  years
• Savings achieved through strategic alliances with
  housing providers and Warm Zones
• 9,000 GWh saved  equivalent to the energy used
  by two thirds of London households

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Work Conducted for EEC2

• Insulated 104,000 cavity walls and 55,000 lofts
• Supplied more than 40,000 condensing boilers
• Gave away 3.6 million low energy lightbulbs

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CERT

• CERT will replace EEC from April 2008
• Suppliers obliged to deliver CO2 savings of 154M
  tonnes between 2008-2011
• Projected cost of 2.75Bn
• Behavioural change is a new element and a major
  part of the programme

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Behavioural Change

• CERT alone cannot deliver energy efficiency
  targets
• Need for a cohesive National Strategy
• Effective Energy Efficiency policies
• Better organisation of responsibilities and
  services
• Central umbrella organisation backed by a local
  delivery network

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EDR Aims Objectives

• Research customers home energy use habits
• Deliver innovative intervention(s)
• Help customers better understand their energy
  demands
• Research the impact the interventions have on
  household energy use and habits
• Project launched in 2007 and runs until February
  2010

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What Next?
Research will involve representative sample of
2,600 customers. Interventions will include

• Better information, including historical
  comparisons of energy use
• Rollout of Smart Meters
• Real time visual displays
• Innovative tariff offerings shaped to bring more
  attention to domestic energy usage

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Post 2011

• 2011 is just three years away
• Suppliers negotiating with Ofgem and DEFRA on
  solutions
• 25 of programme potentially dedicated to
  behavioural change
• Need more effective policies, eg fiscal,
  domestic appliances
• Teamwork between energy advice providers

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Fuel Poverty

• We favour a separate programme to tackle Fuel
  Poverty
• We need to encourage ALL customers, not just
  people on low incomes to use energy more
  efficiently

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Energy Efficiency

• Energy efficiency is the low hanging fruit in
  tackling climate change
• It is overshadowed by the glamour of renewable
  energy
• Must be given a higher profile through hearts
  and minds campaigns to inspire and motivate

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Roadmap for Success

• National Strategy for energy efficiency
• Policy changes to kick start markets for energy
  services
• Give people the right information to make
  informed choices
• Teamwork among energy advice providers to
  stimulate and achieve long-term behavioural
  change