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NOT AN OFFICIAL UNCTAD RECORD
Partnerships
The basis of development in Africa
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Market Dynamics
From To
In the 90s
Regulated Competitive Domestic
Global Production driven Customer
driven
Know your customer Focus and specialization Reflec
t the discipline of market leader
For the years 2000
Partnerships improve competitiveness
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Workforce Dynamics
From To
In the 90s
Simple task Complex, high
technology Multi layer Flattened
Labor force Empowered employees
Recruit with a vision Train with focus Equip for
the challenge
For the years 2000
Partnerships create expertise
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Managerial Dynamics
From To
In the 90s
Automatic Coach counsel Telling,
directing Listening, sharing
Controlling Empowering
Seek the leaders Encourage team work and
cooperation Reward and celebrate accomplishments
For the years 2000
Partnerships develop leaders and sharpen their
skills
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Challenges
The true challenge is to manage the change
agenda in emerging countries where there is an
history of high protection and a tradition of
hierarchical structures
Traditional family businesses / Petroleum
independents will reinvent themselves and
create shareholder value through effective
partnerships
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Oismine Group Response

• Concentrate on core competence
• Develop a world class team
• Restructure and reposition businesses
• Develop strong and enduring strategic alliances
  with international market leaders

ChevronTexaco
Addax Oryx
SHV Gaz
Corral
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Oismine A well organized holding company
focusing on energy and including three petroleum
affiliates with their related business supports
PETROTANK
Fuels484 MT 10,4 Somepi C.
TIMLOG
ORYX(C.I. Mauritania)
GESTRA
Somirgy885 MT14
SOTRAGAZ
LPG395 MT32.5 Tissir Primagaz
Lubes6,3 MT9 Somepi Texaco
GREIF
Turn over 4,8 MMM DHs
INTRAL
EXIMTRA
Partners are global leaders ChevronTexaco
Addax SHV Corral Greif
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TPZ - Partnership values
Tissir Primagaz The first strategic
international alliance
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TPZ - Partnership values

• Tissir Primagaz 50 SHV Gaz 50 Somirgy
• Become leader in GPL with 32.5 market share in
  Morocco
• Strengthen LPG supply power
• Take advantage of marketing synergies and cost
  reduction process
• Bring environmental and safety culture
• Leverage best practices and develop new leaders

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STL - Partnership values
The perfect partnership to promote double brand
lubricants
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STL - Partnership values

• Somepi Texaco Lubrifiants 50 ChevronTexaco
  50 Somirgy
• Take advantage of a double brand strategy
  (global and local)
• Market a comprehensive product line
• Access to new technology and improve excellence
  in operations
• Focus more effectively on safety and
  environmental issues
• Develop and train employees through best
  practices sharing

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ORYX Côte dIvoirePartnership values
Oryx A strong brand in Africa to support
a successful market entry in Cote
dIvoire
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ORYX - Partnership values

• ORYX joint participation 70 ORYX 30
  OISMINE (Cote dIvoire / Mauritania)
• Combine financial and human resources to
  facilitate market entry
• Lean on Addax/Oryx pan African organization to
  manage and control the businesses effectively
• Take advantage of Moroccan competences and
  field knowledge to gain new customers
• Extend area of cooperation to other businesses (
  Lubricants in West Africa and Marine fuels in
  Morocco)
• Learn and exchange best practices

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Key for partnership success

• Proactively manage safety and respect ethics
• Make partnership valuable to customers
• Align workforce to operate within a global
  organization
• Create a culture of discipline
• Shareholders share the same vision and values
  and communicate effectively

ChevronTexaco
Addax Oryx
SHV Gaz
Corral
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Partnership Good to Great
The most successful companies will be those
that exploit knowledge more effectively
than their competitors Jim collins
Partnerships provide private business family with
access to the knowledge and its effective
transfer to the business
ChevronTexaco
Addax Oryx
SHV Gaz
Corral