A1260247531RtVmT

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Reliability Insight Visibility
Ideation Trust Actuality
Moscow, Russia 2009
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ABOUT THE COMPANY

• RI-VITA Consulting provides a variety of
  services in b-t-b and b-t-c markets
• marketing research and consulting (first
  research - then consulting)
• adult business learning on educational project
  to order.
• The company was founded in July 1992 by the
  teachers of the advertising chair of The
  Institute for Advanced Training of Information
  Scientists.
• Managing Director is Tamara Glushakova, ESOMAR
  (European Society for Opinion and Marketing
  Research) member since 1993.
• On October 17th, 2000, RI-VITA Consulting
  became a member of PurpleDoors - the
  International chain of independent consulting
  boutique (www.purpledoors.net). PurpleDoors
  conducts research in the area of food products,
  beverages, cosmetic and medical products, high
  technologies, finance and other products and
  services all over the world in Asia, Eastern and
  Western Europe, South Africa, North and South
  America, Australia.
• PurpleDoors members co-operate and co-ordinate
  their efforts on marketing research and
  consulting of their clients and thus they are
  able to use the chain participants intellectual
  potential.

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THE COMPANY PRINCIPLES

1. Aspiration to insight into the clients problems.
2. Responsible and creative approach when searching
   the clients problem solution.
3. Professional approach to respondents recruitment
4. Using the wide spectrum of analytical
   instruments.
5. Grounding of conclusions and recommendations on
   research findings.
6. Following ESOMAR (European Society for Opinion
   and Marketing Research) code and PurpleDoors
   principles of client services.

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THE THREE BENEFITS OF RI-VITA CONSULTING
COMPANYS CLIENTS

1. Reliable and valid of research results.
2. Possibility to conduct research in all regions of
   Russia and also in Belarus, Ukraine, Uzbekistan,
   Kazakhstan, Azerbaijan, Lithuania, Latvia,
   Estonia, Moldova and Georgia.
3. Professional consulting and recommendations by
   RI-VITA Consulting specialists and possibility
   to use of the PurpleDoors members experience and
   intellectual potential.

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TYPES OF RESEARCH

• Desk research
• Observation
• Qualitative
• in-depth interview
• focus groups
• Quantitative
• telephone interviewing
• face-to-face interviewing
• hall and home tests

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THE EXPERIENCE IN CONSUMER (B-2-C) AND BUSINESS
MARKETS (B-2-B)

• consumer behaviour (UA), (ATU)
• measuring the market size, segmentation,
  including the segmentation on the base of values
  and positioning
• product life cycle, starting from testing of
  product concept and product tests, including
  blind tests, branded tests, research of success
  and image of the products in market
• customer satisfaction and customer loyalty
• advertising cycle (marketing communications)
  pre-ad research, preliminary testing, advertising
  monitoring and evaluation of communication
  results efficiency
• corporate image
• pricing research (Price Sensitivity Meter, Brand
  Price Trade Off)
• personnel efficiency and satisfaction.

Reliability Insight Visibility
Ideation Trust Actuality
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PRODUCT CATEGORIES
REGIONS

• Russia
• Ukraine
• Byelorussia
• Moldova
• Kazakhstan
• Uzbekistan
• Azerbaijan
• Georgia
• Baltic States
• European countries, USA, the countries of Pacific
  region (through partners in PurpleDoors network)

• Software
• Medical service, medicines, advanced
  sterilization products
• optician's
• Food products and beverages
• Cosmetic products
• Communication service
• Banking services
• Internet services
• Metal and Steal Trader
• Building materials and sanitary engineering
• Car services
• Real estate
• Hygienic products for women
• Printing equipment
• Furniture
• Footwear and Clothing

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CLIENTS

• MICROSOFT Corporation subsidiary in Moscow
• MBS
• Microsoft Corporation
• BRANDINSIDER-Strategy Brand Consulting GmbH
• Concern BELIJ VETER TVOJ CIFROVOJ MAGAZIN
  (electronic trading network)
• KACHESTVENNIE PRODUKTI Joint-stock company
  (half-finished food products)
• EASYLINK BUSINESS SERVICES (cardio surgery,
  advanced sterilization products)
• GFK HEALTH ASIA (hemophilia)
• RUSSKAJA CHAINAJA COMPANIA (wholesale of tea)
• Group of companies ECONICA-TECHNO
• BROK-INVEST-SERVICE - Metal and Steal Trader
• MAXLEVEL - Wholesale and retail chain (sanitary
  engineering and furniture)
• DVK - Internet Provider
• ALKO company (low alcohol beverages)
• EUROEXPO - General developer of exhibitions
  organized by the Austrian company M.S.I.
  Vertriebs Gmbh in Russia
• Company NEVA (traveling)
• IT COMPANY CROUP - the leading Russian system
  integrator
• Firm ACCUMULATORNIE BATAREI
• Corporation PRIMULA (distributor of motor oil
  Valvoline in Russia)

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REFERENCES
Microsoft
Microsoft Corporation subsidiary in Moscow
Representation of Microsoft corporation in
Moscow and CIS countries thanks Ri-Vita
company that is our regular partner in the area
of marketing research for the high level and
quality of intellectual service rendered. It is
our pleasure to note that when conducting non
standard market problem, where careful
penetration into the problem was needed,
Ri-Vita manifested flexibility and creative
approach when projecting the research, analysing
received data and developing recommendations. O
lga Dergunova, Head of Moscow Representative
Office
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Microsoft
Central and East Europe, Microsoft

• The Client annually tracks of products' using of
  the company and competitors in the countries of
  Europe. He would like numerous quantitative data
  have been presented in a format answering to
  needs of the daily reference.
• RI-VITA Consulting
• monitored performance of international tracking
  Clients research in 30 countries of Europe and
• presented the obtained data with best fit to
  demands and expectations of the Client.
• I'm very pleased with the support that RI-VITA
  provided to me developing the EMEA Academic
  Survey. RI-VITA members were always available,
  with fast response and very supportive to all our
  needs. You know well your business so I felt I
  was in good hands having RI-VITA managing all the
  data collection and analysis, you putted in place
  very professional tools and systems that
  delivered a very high quality outcome.
• Mauricio Ulargui, Academic Director, Microsoft
  Corp., 44 781 771 6850, mulargui_at_microsoft.com

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Microsoft
Microsoft Corporation subsidiary in Moscow

• The Clients purpose was decision making on the
  choice of the advertising drafts about Office XP
  product from several variants on base of data on
  the most attractive draft for the market with a
  sufficient degree of reliability.
• Within the framework of research on drafts
  testing of printed advertising of Microsoft
  product Office XP in August, 2001 RI-VITA
  Consulting company
• revealed the breadboard model perceived by a
  target audience as the most original and causing
  high level of intentions to get acquainted with
  the product
• made recommendations concerning approaches how to
  use the tested breadboard models in advertising
  campaign.
• The Results helped us to make decisions on the
  choice of positioning and the creative concept of
  the advertising company at the Windows XP launch.
  I am sure, that the effect was rather positive
  who now does not know Windows XP?-)).
• Dmitry Khalin, The Head of the Department on
  working with partners. dmitrykh_at_microsoft.com

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Microsoft
Central and East Europe, Microsoft
The Clients purpose was to reveal the brand
positions of personal computers in the middle and
large businesses segments, and also in the retail
sales outlet. Within the framework of two-stage
research The personal computer brands positions
in the Russian market, September, 2005, RI-VITA
Consulting company revealed the rating and
images of the desktop computer and notebook
brands in corporate and private (individual)
markets of personal computers in eight regions of
Russia and generated the perception map of brands
and also strengths and weaknesses of Russian
brands in the view of final buyers and sellers.
As a result of research the ??? department of
the European branch of Microsoft Corporation and
Microsoft Corporation subsidiary in Russia made
the decision on changing the investment
priorities, target distribution of marketing
funds and correcting the price policy for new
products planned to launch in Russia. It
resulted more precise segmentation of partners
and more focal distribution of marketing funds
that led to doubling of sales in retail sector.

Djois Franklin Sronipah, Manager on products
marketing for PC producers in Central and East
Europe, Microsoft.djois_at_microsoft.com   
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Microsoft
Microsoft Russia
"With the assistance of Ri-Vita team, department
ConsumerOnline of Russian Microsoft
representation in Russia confidently finished the
preparation to one of key events in corporation
life Mid Year Review. From Ri-Vita site the
project was supervised by Egor Brus, who has
rendered the invaluable help in processing and
representation of enormous volume of the
quantitative and qualitative information. His
high professional qualities focused on results
and ability to work in a strict time frame
allowed to finish the project successfully. I
would like to gratitude of Egor for his patient
and honest work and I wish company Ri-Vita
further professional successes. Sergey
Yakovlev, Business manager ConsumerOnline.
Microsoft Russia
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Concern BELIJ VETER
The main objective of the Belij Veter Cifrovoj
is customer satisfaction. To meet to high quality
standards and service uniformity we conduct
research on perception of our brand, satisfaction
degree by our shops, estimation of sellers work
quality by method of mystery shopping on the
regular base. We choose the RI-VITA Consulting
company as a partner and the company team coped
with tasks perfectly and given us operative and
the most important - reliable estimation of
service quality and the organization of sales
process, both in our shops, and in shops of
competitors. We can recommend the RI-VITA
Consulting company to all who appreciate
professionalism, efficiency and well done work.
Tokarenko Sergei, Head of analytical
group, Belij Veter Cifrovoj
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Concern BELIJ VETER
The customer intended to reveal communicative
efficiency and attraction of the new name of
specialized retail shop network in orientation
toward repositioning and attracting buyers of
young age and married couples. Within the
framework of research "Concern "BELIJ VETER
testing new name variants of the retail shop
network, July, 2004, RI-VITA Consulting
company revealed communicative efficiency of the
name, potential threats to Clients company
image, made the conclusion and recommendations on
expediency of new name use. On the basis of that
research we made the decision to use new name
Belij Veter CIFROVOJ for rebranding campaign.
Our Benefits the name enabled to manifest a new
step in the retail network development, changed
old image of the computer shop network and built
up us from our competitors. Changed image
entailed significant growth of the trade network.
For example one shop of the network showed double
increase in turnover in three months after
changing the name. Maxim Zakhir, Marketing
Director of trade network Belij Veter Cifrovoj
mzakhir_at_digital.ru
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GfK Healthcare Asia

• The client was intended to collect the detailed
  information on approaches to treatment of
  patients with hemophilia, including patients
  with inhibitors. He applied to us through the
  GfK Healthcare Asia company.
• The RI-VITA Consulting company collected the
  relevant information by means of in-depth
  interviews with doctors and the administrative
  personnel of medical institutions of the Russian
  Federation.
• The estimation of the final Client presented by
  the GfK Healthcare Asia company
• The Client is very pleased Good work!
• Keren Priyadarshini, director of GfK Healthcare
  Asia Pte Ltd., Singapore
• keren_priyadarshini_at_gfkasia.com
• Thanks for all the good work and the good
  transcripts!
• Joanne Lim, manager of GfK Healthcare Asia Pte
  Ltd., Singapore
• joanne_lim_at_gfkasia.com
•   

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Joint-stock company KACHESTVENNIE PRODUKTI
Client planned to use a new variant of graphic
arts for well established food product package,
which should make that product recognizable after
starting the new strategy of positioning
(Pelmeni Russian hit a choice of the new
graphics variant for package in Ekaterinburg,
March, 2005).

• RI-VITA Consulting company
• revealed strengths and weaknesses of the three
  variants of package in terms of associations,
  perceptions, pulling power, trust, purchase
  intentions and speed of brand name recognition
  (by using tachistoscope)
• recommended what to be guided by choosing the
  package and in what direction it is possible to
  improve it.
• specified elements which should not be used as
  they pose a threat to image of the company and /
  or the product.
• As a result the Client made decision on choosing
  one from three conceptual designs of pelmeni
  package and that enabled to increase the market
  share of his product by 30 within one year in
  researched territory.
• Elena Kokareva, Marketing Director.marketing_at_qpcom
  pany.ru

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References
Heidelberg CIS
The company Heidelberg CIS is a leader in the
polygraph solutions market in Russia and all over
the world It is natural that our approach to
market research conducting is very serious. I am
in charge of market analysis and research
conducting. Interviewers professionalism,
quality of data received, disciplined field
management, immediate reaction to the appearing
questions are of high importance to me. That is
why I work with Ri-Vita. Most of all I
appreciate the fact that managers of Ri-Vita
work not just as task performers but as
professionals who are able to find efficient
solution to business problem. And of course one
more reason for me to co-operate with Ri-Vita
is the fact that it is just pleasant to work with
their managers because they take responsibility
of solutions for our tasks irrespective of their
difficulty and urgency. Denis Olevanov,
Leading Marketing Specialist
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PROJECT MANAGER
Egor Brus - graduated from Vitebsk State
Technological University on specialization
Marketing in The Industry. Has three-year
experience of designing and conducting of
qualitative and quantitative researches. Sphere
of interests professional literature, Lovemarks
(favorite brands) and global styles of a life,
music,
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STATISTICIAN, ANALYTIC
Kirill Orlov statistician, taking up of
quantity data more than 12 years, is good in
various techniques of statistician analysis. Has
been elected to Buying Council on working and
testing 14.0 (beta testing) In February, 2005.
Entered into six worlds best experts in SPSS
(http//www.kingdouglas.com/SPSS.htm). The main
interests statistics, theory of questioning and
psychology testing.
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PROJECT MANAGER
Julia Tonkal - graduated from of Faculty of
philosophy and social sciences of the Belarus
State University. Has been trained on "Marketing"
at Institute of Business Technologies. Has five
years' experience in sphere of marketing and
marketing researches. Sphere of interests
professional literature, especially behavior of
consumers, marketing communications. Has
publications in mass-media.
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FIELDWORK DIRECTOR
Natasha Min - graduated from Institute of Economy
and Management of the Penza State
architecturally-building Academy. Was trained in
Ri-Vita Consulting company, has four-years
field works experience on qualitative and
quantitative projects.
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Contact us
Phone [phone]
[phone] Fax [phone]
E-mail ri-vita_at_ri-vita.ru, tamarag_at_ri-vita.ru
http// www.ri-vita.ru