Part 4 Collaboration

1
Part 4 Collaboration Social Computing
2
Architecture of Participation

• Gain more by doing things together

Israel Blechman VP, Blinkit
3
Objective

• Discussing the notion of Enterprise2.0
• Identifying its benefits.
• Outlining the principals for successful
  Enterprise2.0 adoption.

4
About Blinkit (http//blinkit.co.il)

• Blinkit is Israels leading social media agency.
  
• Blinkit has extensive experience in planning and
  implementing social media strategies for
  organizations, to achieve both external and
  internal business objectives.
• Blinkit is providing over-all services throughout
  social media projects.
• Some of Blinkits clients are Amdocs, Bezeq, PwC
  Israel, HP Israel, Partner, NICE Systems and Visa
  Cal.
• Blinkit has partnership and referral agreements
  with several leading vendors, research and
  services companies.

5
The work environment is changing
6
Networking at Deloitte
7
Wiki at Microsoft
8
Collaboration at BT
9
Discussions at Lockheed Martin
10
Bidding Ideas at Best Buy
11
Open Innovation at PG
12
Blogging at CAL
13
Blogging at Bezeq
14
(No Transcript)
15
(No Transcript)
16
The Reasons
17
Technology

• Agile
• User friendly
• Light weight
• Steep learning curve
• Cost effective

18
Organizational Ecosystem

• The growing popularity of consumer social media.
• The individuals/institutions shift of power.
• Generation Y.

19
Economic Constraints

• Innovation is crucial.
• Productivity must be increased.
• Knowledge and expertise must be retained.
• Excellent employees must be encouraged, retained
  and recruited.

20
Benefits
21

• Over the past 15 years, using a combination of
  technology investments and process reengineering
  substantially raised the productivity of
  transactional processes. Web 2.0 promises further
  gains.
• (Six ways to make Web 2.0 work, McKinsey)

22
Source Six Ways to Make Web2.0 Work, McKinsey
23

• Collaboration is saving us millions
  (Padmasree Warrior, Cisco CTO)

24

• an estimated 2.5 million in savings in less
  than five months while spending about 50,000 on
  a social networking platform
• (John Parkinson, TransUnion CTO)

25

• More than 35 of the ideas now come from
  outside the RD department and productivity has
  soared 60. Almost 80 of the product launches
  are successful as compared to 30 for the
  industry. (PG)

26

• Having strong connections to managers is shown
  to have positive association with revenue
  generation.(Value of Social Networks, MIT
  IBM)

27
(No Transcript)
28

• Leaders make the most effective decisions when
  they engage stakeholders in respectful
  ways(Deloitte)

29

• The extent to which a company adopts user
  generated tools is bound to become a barometer of
  company culture for those looking for suitable
  employment in the future
• (Richard Dennison, Knowledge Management
  Architect, BT)

30
Architecture of Participation
31
Terminology

• The most important characteristic of the concept
  of Web2.0, is its Architecture of
  participation, that encourage users to actively
  contribute content, to share information, to
  collaborate and to add value to the application
  as they use. Being participation centered, Web2.0
  applications are often referred to as Social
  Software or Social Media.
• (Dion Hinchcliff)

32
The Problem

• Web 2.0 efforts often fail to launch or to reach
  expected heights of usage. Executives who are
  suspicious or uncomfortable with perceived
  changes or risks often call off these efforts.
  Others fail because managers simply dont know
  how to encourage the type of participation that
  will produce meaningful results.
• (Six ways to make Web 2.0 work, McKinsey)

33
(No Transcript)
34
(No Transcript)
35
Help from the top

• Build it and they will come? Wrong.
• Business leaders as participants and role models
  Right.
• Evangelizing the benefits of Web2.0 technologies
  to mid-level managers a must.
• Creating an environment of trust.

36
Objectives and Goals
37
IT Scale Strategy
Source Aconado
38
Align with the Workflow

• Participatory technologies have the highest
  chance of success when incorporated into users
  daily workflow (McKinsey)

39
Participants and Partners

• Recruit valuable participants at an early stage.
• Encourage participants, but not with bonus pay.

40
Design

• Enterprise2.0 tools should have the same look and
  feel as Web2.0 tools.

41
Lessons learnt at BT

• Focus on value not risk!
• Start anywhere start immediately
• Start small and build slowly follow the energy
  of yes through the network
• We learn what works by doing the work so let
  users try as early as possible warts and all
  succeed or fail quickly and cheaply!
• Engage legal/HR/security early and emphasise
  evolution not revolution
• Have realistic expectations the intranet is not
  the internet!
• Harness the enthusiasm of the enthusiastic
  especially if senior
• Sometimes the only form of transportation is a
  leap of faith!

proceed until apprehended!
42
"????? ???? 2.0 ?????? ?? ?????? ????? ?-IT
????? ??????? ???????"

• (????? ?????, ??? ???? ???????????, ?????)

43
To sum things up

• Enterprise2.0 is here to stay.
• Enterprise2.0 holds tangible benefits.
• The adoption process of Enterprise2.0 is very
  different from the implementation processes of
  0.1 productivity technologies. It necessitates
  an adequate Architecture of Participation.