Advertising in Hard Times

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Advertising in Hard Times

• These ads all come from the on-line collection
  developed by the late Roland Marchand, author of
  a wonderful book on advertising in the 1920s and
  1930s--Advertising the American Dream. The
  website for his collection is at
  http//historyproject.ucdavis.edu/imageapp-us.php

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Packard ad Ask the Man Who Owns One 1934
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"The Yachting Courseleads to peaceful days and
tranquil nightsto starlit skies and silhouetted
palmsMotor boating offers winter comfort, in a
cruise southSterling Engines supply the
mobility, the activated swift dash that adds to
the gaiety of the generation. --Fortune
Magazine 1931
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Sunny Skies are Ahead "The lesser cost is in
keeping with the spirit of the emerging day -
placing commodities within reach of income.--1932
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Ad for Oneida Community Plate Silverware, 1932

• "They shall not be denied! For 14 daysfrom
  November 12 to 26 - Oneida Community, Ltd. will
  offer special services in Community Plate
  absolutely without profit to itself. "The
  governments of the nation, of the states, and of
  the municipalities are organizing our economic
  resources in broad, practical programs to achieve
  the return of prosperity. We believe that
  prosperity is coming. Our workers are waiting -
  eager for full employment...We are resolved that
  they shall no longer be denied full employment.
  We will not take advantage of our financial
  security and wait until prosperity returns."

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Dr. Wests Toothpaste Saturday Evening Post, 1932
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Vicks Vapo-Rub 1933
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• "Forward America. "An expose unequaled in
  American history! Astounding, fearless! Mothers,
  daughters, Startling facts revealed, dear to the
  hearts of women...unusually sensational...daringly
  different. " The film denounces "un-American
  business methods" of chain stores and promotes
  the hometown, independent retailer. "The picture
  is dedicated to the American housewife. It shows
  her how by sending her money away from home she
  is trading her husband out of his job, destroying
  the value of her home, and adding to the national
  problem of unemployment.--1935

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October, 1933
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Chrysler 1933
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Ethyl gasoline Additive, c. 1933
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United Fruit Co. 1938
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Thousands who had been swept away from the
calmness and composure of pipe smoking by the
speed of the Prosperity Era are turning back to
the pipe for ease, relaxation, and comfort.
Most of us are searching now for the solid
things of life.--1933
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"The size of the theater on the opposite page
gives an idea of the amount of influence that the
screen has on the popular imagination today.
Paramount can conceive of no greater
responsibility and honor than to lead motion
pictures today.--1924
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Paramount Pictures 1932