Web 2'0 in the German Election Campaign

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Web 2.0 in the German Election Campaign
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Web 2.0 in the German Election Campaigns

• decreasing election participation
• decreasing membership numbers
• disenchantment with political parties

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Web 2.0 in the German Election Campaigns

• structural changes in the public sphere
• fragmentation and emerging knowledge gaps
• re-democratization of the public sphere

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Web 2.0 in the German Election Campaigns

• Possibilities given by Web 2.0 are used
• In a quite traditional way
• Web 1.0
• Trend towards videos
• More multimedia, modern layouts
• Far away from participation

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The Use of Web 2.0 in the German Election
Campaigns

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