Skynet 2'0 - PowerPoint PPT Presentation

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Skynet 2'0

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'A COMBINATION of television and interactive online video spot will be THE FUTURE' ... Zoom.in is the biggest live streaming video news supplier in the Benelux ... – PowerPoint PPT presentation

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Title: Skynet 2'0


1
Skynet 2.0
  • Zoom.in TV

2
Why Online Video Advertising ?
  • A COMBINATION of television and interactive
    online video spot will be THE FUTURE
  • Television advantages
  • mass reach in short time,
  • user is relaxed, but passive
  • Branding
  • Internet advantages
  • reach trendsetters (heavy internet users are
    light television users)
  • reach of higher social classes,
  • no television cluster (one commercial per item),
  • user is active (video on his/her demand)
  • Branding interactivity (link on the website of
    advertiser)
  • TV assets can now be re-broadcasted online
  • Optimal synergy
  • Low costs
  • Recognizable

3
Zoom.in
  • Zoom.in is the biggest live streaming video news
    supplier in the Benelux
  • Every day Zoom.in broadcasts 150 videos
  • on more than 300 portals
  • 8 million videos are seen every month
  • This offers clients the possibility of
  • - BUILDING BRANDS
  • - GENERATING RESPONSE

4
Zoom.in TV
  • You are watching a web site and see a video icon
  • If you click on the icon a new screen will be
    opened, the player. In the player a commercial
    starts and a button will be shown

5
Zoom.in TV
  • After a 15 commercial the news item starts
  • (only 1 commercial per news item)
  • The button will stay visible during the news item

6
Zoom.in TV
  • By clicking the button or video ad (only if
    flash) you go to the advertisers site

7
INTERNATIONAL Roll-out
  • Market Monthly Views
  • Netherlands 5.000.000
  • Belgium (20 Fr / 80 Dutch) 1.200.000
  • France 800.000
  • Spain 1.500.000
  • Italy 275.000
  • Germany 375.000
  • More countries to come
  • Austria/Switzerland start end 2006
  • Canada Quebec end 2006
  • Objective end 2006 20 million viewers a
    month

8
News Belgian Broadcast Channels
9
Zoom.in Unique Visitors
  • 57 NL 43 FR
  • Selective on
  • Men 78
  • 25-34 year old
  • 45 year old
  • Higher social class (1-4)
  • Higher management

10
Advertising Tariffs by views
Skynet welcomes Zoom.in promo (till 28
February) Buy 1 impression gt get 1 impression
for free
11
Advertising Surcharges
12
Thank YouSven Lybaert02/706.13.47sven.lybaert_at_
team.skynet.be
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