UICMBA

1
Permission Marketing Marketing Strategy in the
Digital Age presented by Joel Warady Joe
Cherian
2
Interruption Marketing

• Marketing to strangers
• Products and services that the consumer doesnt
  need
• Excessive clutter
• Advertising everywhere until the consumer shuts
  it out
• Annoyance factor
• Who gave you permission to bother me?

3
Permission Marketing

• Turns strangers into prospects and prospects into
  lifetime customers
• Builds a relationship with consumer
• Allows you to keep a customer longer, and build
  wallet share
• Permission builds familiarity, and ultimately
  trust
• Gives you the right to use frequency

4
Permission Marketing 5 Steps Towards
Establishing A Relationship

• Offer the prospect an incentive to volunteer.
• Having gained the prospects attention, teach the
  consumer about your product or service.
• Reinforce the incentive to maintain the
  permission.
• Offer additional incentives to gain additional
  permission from the consumer.
• Over time, leverage the permission to change
  consumer behavior toward profits.

5
Permission Marketing is Anticipated, Personal
Relevant

• Anticipated
• People look forward to hearing from you.
• Personal
• The message are directly related to the
  individual.
• Relevant
• The marketing is about something the prospect in
  interested in.