COLLEGE GOAL SUNDAY

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• COLLEGE GOAL SUNDAY
• A College Access Program

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How Weve Grown

• 18 states plus the District of Columbia
• Seven additional states will implement in 2006
• Nine states have submitted planning grants for
  2007
• Currently working with states for 2008
  implementation

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The Application Process

• Preliminary Planning Application
• Identifying task force members, local funders,
  need for program, outreach strategies
• Site visit and training
• Completed Planning Application
• With budget of up to 4500
• Implementation Grant Application
• With budget of up to 170,00 for three years

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Strengthening Outreach

• Outreach strategies
• Inclusion of TRiO, GEAR UP, NCAN, Adult
  Education, High School Guidance
• Outreach Strategies working group
• Piloting of Pathways to College Networks College
  Access Marketing Toolbox

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College Access Marketing and Outreach Strategies

• Benefits
• Decreases PR/marketing costs
• More effective in reaching the target population
• Strengthens everyones program
• Expands resources, both financial and staff
• Increase provision of services
• Reach larger number within populations

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College Access Marketing

• Spitfire Strategies
• Review of literature and on messaging and
  media for CGSs target population
• Effective messages and media based on research
• Developing PR/Communications Toolkit for states
• Summit/training workshop for CGS states
• Consultation for new CGS states

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Target Population

• Outreach Strategies Working Group
• Relationships with students and families
• Understanding of traits and environments
• Understanding of barriers to higher education
• College Access Marketing
• Based on research
• Eight steps to develop messages and delivery

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Fundraising

• Capital Development Strategies
• Comprehensive development plan for sustainable
  national fundraising program
• Funding support to sustain growth and longevity
• Establish processes and procedures to cultivate,
  engage, and steward prospects and donors
• Develop fundraising toolkit for states
• Fundraising consultation services

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Evaluating College Goal Sunday

• Strengthen the evaluation process
• Hired Institute for Higher Education Policy
  (IHEP)
• Partnered with National Association of State
  Student Grant and Aid Programs (NASSGAP)
• Streamlined the evaluation forms used in state
  programs

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Support Services

• Listserv
• College Goal Sunday Connections
• Financial Aid and FAFSA training through Mapping
  Your Future
• Consultation for CAM and Fundraising
• Director of College Goal Sunday Operations

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Leveraging Resources

• College Goal Sunday National Advisory Committee
• NCAN
• TRiO
• GEAR UP
• NACAC
• Pathways to College Network
• Three College Goal Sunday states

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Expanding Partnerships

• The MASFAA Region
• 5 states already active participants
• Illinois, Indiana, Michigan, Missouri and Ohio
• 2 states beginning in 2006
• Minnesota and Wisconsin
• 2 states not yet participating
• Iowa and West Virginia

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Key Components ToProviding Access

• Determine your target audience
• identify high-need population
• outline demographic areas of this
• audience
• keep up with changing demographics

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Key Components to Providing Access Contd

• Develop a layered media plan
• Utilize research information to determine most
  effective tools for your target audience
• Understand the
• Sender/Message/Channel/Receiver concept

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Sharing Ideas???

• What works?
• What does not work?
• Partnerships?
• Outreach?
• Questions?

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Contact Information

• Judy Cantoni
• Assistant Vice President and Market Manager
• U.S. Bank Student Banking
• 3926 Valley View Lane
• Cape Girardeau, MO 63701
• 800-242-1200 ex. 5092
• [phone]
• [phone]
• judy.cantoni_at_usbank.prserv.net

• Marcia E. Weston
• Director of College Goal Sunday Operations
• National Association of Student Financial Aid
  Administrators (NASFAA)
• 1129 20th St., N.W., Suite 400
• Washington, DC 20036-3453
• [phone], ext. 111
• [phone] (fax)
• westonm_at_nasfaa.org