Building a Better Burger

1
Building a Better Burger

• Making our best selling burger into a healthier
  menu choice

2
Problem and Solution

• Problem Health-conscious customers avoid our
  burger because of the calories, fat, and
  carbohydrates it contains
• Solution Find alternative components for the
  burger that have less calories, fat, and/or
  carbohydrates

3
Bun Nutrition

• Our Bun
• calories 260
• fat 5 g
• carbohydrates 45 g

• Alternative Bun
• calories 140
• fat 2 g
• carbohydrates 27 g

4
Cheese Nutrition

• Our Cheese
• calories 125
• fat 9 g
• carbohydrates 1 g

• Alternative Cheese
• calories 70
• fat 4 g
• carbohydrates 1g

5
A Better Burger

• Our Best Seller
• Total calories 585
• Total fat 27 g
• Total carbs 46 g

• New Better Burger
• Total calories 410
• Total fat 19 g
• Total carbs 28 g