Teens as Advertising Targets: A WebQuest

1
Teens as Advertising Targets A WebQuest

• Saugerties High School
• Grade 12 Media Studies Class
• Teacher Michelle Perpetua
• Project Creators Carolyn DiIorio, Stephanie
  DePoala, Tara Thibault, Anthony Bender, Mike
  Nasser

2
An overview why ?

• Teens are considered the fastest growing
  advertising market in the United States (PBS
  Frontline, 2001)
• WebQuests develop information-seeking skills in
  vital ways (Dodge, 1998)
• Major foci of library media instruction today
• Information literacy standards (Information
  Power, 1998)
• State instructional standards (English Language
  Arts Math, Science and Technology Social
  Studies)
• Collaboration between teachers and library media
  specialists

3
Technical aspect of project

• Design a learning pipeline
• Placed links at bottom of site Homepage
• Student and Teacher areas are separated
• Color coded pages
• Quick way to ensure students are completing their
  given assignment
• Teachers able to maintain control of student
  progress

4
Execution of the project

• Pre-instruction surveys (interests, reactions)
• WebQuest instruction in the computer lab
• Three groups follow course, answer questions

• Classroom discussion session
• Poster creation based on group consensus
• Individual opinions formed based on WebQuest
  results