Girl Scouts of the USA

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Girl Scouts of the USA

• Moving from Good to Great
• Council Realignment

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Girl Scouts of the USA

• Moving from Good to Great
• Council Realignment

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Transforming the Girl Scout Movement
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Strategic Priorities

• New Program model based on personal growth and
  leadership development
• Overhaul of volunteerism
• Transform the Girl Scout image
• Increase contributed income
• Efficient and nimble structure and governance
  with capacity to deliver on the Mission

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Imagine a Girl Scout Movement that

• meets the needs of 50 of the girls in every
  population
• is the go to organization for girls!

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Imagine a Girl Scout Movement that

• delivers better service for girls while
  achieving significant economies of scale.

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Currently, the Movement falls short of this
desired future state

• 312 Girl Scout Councils serve between 735 and
  62,000 girls
• Budgets from 250,000 to 10,000,000
• Service to girls is unequal 58 councils have
  qualified charters
• Number of councils with lt6 membership share is
  increasing
• Largest 20 of councils serve 50 of girls
  smallest 20 of councils serve 5 of girls

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Mission

• The goal of Council Realignment is to build a
  nation of high capacity councils that can deliver
  on the promise of our mission
• Girl Scouting builds girls of courage, confidence
  and character who make the world a better place.

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Our promise to girls

• This isnt about any one council. Its about all
  councils. It is about our nationwide readiness
  for the challenge of serving generations of girls
  to come.

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Lets talk about the process.

• Fall 2005
• GSUSA announced a plan to realign councils
  boundaries nationwide.
• National Council Session delegates and visitors
  heard on overview of the plan
• Groups of councils explored realignment
  possibilities
• 87 of councils prioritized criteria for the
  demographers to use in building the resource map

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Winter 2005-2006

• Criteria input from councils was tallied and
  shared with councils and our demographers
• Some councils drafted proposed new jurisdictions
  some applied to be Early Adopters
• The demographer team created the resource map

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Board Chair and CEO Work Session

• Criteria based resource map introduced by
  demographer team
• Council groups discussed the resource map and
  continued to consider options for realignment
• Ten council groups representing 37 councils
  became Early Adopters - their maps closely
  aligned with the resource map
• Reviewed the next steps for all councils in the
  realignment process

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What is the map and how was it built?

• Map was built using criteria that was ranked by
  councils nationwide
• US Census Bureau data used because it offers
  nationwide coverage and provides the most solid
  base

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Criterion 1 Ranked by Councils Nationwide

• Resources to deliver a consistent,
  outcomes-based, girl-centric Girl Scout program
  to girls in the jurisdiction.
• Measures include
• Used In Developing Resource Map Adequate
  population base with enough residents (including
  at least 100,000 girls aged 5-17 residing in the
  council) this is a measure of potential Girl
  Scout members.
• Adequate local financial resources (see
  Criterion 2)

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Criterion 2 Ranked by Councils Nationwide

• Provide a funding base to support a budget
  adequate to hire top-level CEO, COO, CFO, and
  Directors of IT, PR, HR, and Fund Development,
  and offer professional salaries to all staff
• Measures
• Used In Developing Resource Map Adequate local
  economy gt 15 billion in total household income
• Used In Developing Resource Map At least one
  substantial population center in each council
• Individual charitable giving (background info)
• Gross receipts by nonprofits (background info)

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Criterion 3 Ranked by Councils Nationwide

• Unite areas that have a regional identification
• Measures All Used In Developing Resource Map
• Current councils (regional ID already exists)
• States and urban areas
• Geographical features that unite/divide people
  taken into account (also see 9)
• Time zones
• Indian reservations

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Criterion 4 Ranked by Councils Nationwide

• Provide contiguous coverage
• Method of achieving this
• Counties / ZIP Codes used as building blocks for
  new councils. No holes or overlaps in new map.

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Criterion 5 Ranked by Councils Nationwide

• Incorporate a diverse population
• Method of achieving this
• The U.S. population is increasingly diverse, and
  will become more so. All councils will reflect
  the diversity of the community that they serve
  and need to serve that community. Diversity is a
  core Girl Scout value.

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Criterion 6 Ranked by Councils Nationwide

• Anticipate population growth
• Method of achieving this
• Used official U.S Census Bureau population
  counts, estimates, and forecasts by state. We
  also have used official Census Bureau estimates
  and projections for post-2000 population data.

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Criterion 7 Ranked by Councils Nationwide

• Align with established transportation patterns
  and state boundaries.
• Method of achieving this
• GIS (computer mapping) system shows highways,
  city streets, railroads and rapid transit systems
  along with state boundaries
• Consider air routes in places like Alaska and
  Hawaii.

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Criterion 8 Ranked by Councils Nationwide

• Facilitate optimal utilization of property
• Method of achieving this
• New councils will encompass a variety of
  properties. We (demographers) did not assess
  property holdings.

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Criterion 9 Ranked by Councils Nationwide

• Respect natural, geographic barriers
• Method of achieving this
• This is reflected in 7 (transportation
  patterns/access).

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Criterion 10 Ranked by Councils Nationwide

• Incorporate entire media markets
• Method of achieving this
• This is becoming a more complex issue (because of
  cable/satellite radio and TV).
• Metropolitan areas used as a proxy for this
  measure.

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Resource Mapdriven by the 10 ranked criteria

• Counties used as initial building blocks
• We looked at both the regional and the national
  patterns in addition to the local
• Resource Map boundaries show areas which are
  potentially high capacity Girl Scout councils
• At least 100,000 girls aged 5-17 residing in each
  council
• At least 15 billion total household income
• One or more cities of at least 50,000 residents
  in most councils

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Contrasts
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(No Transcript)
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Resource Map
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Insert slide of the map of your area
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What are the next steps?

• Using the resource map as a guide - continuing
  conversation with our neighbors
• No later than June 1st submit a proposed
  realigned jurisdiction to GSUSA
• Team of volunteers and staff will work with the
  demographer team, Linda Foreman (Chair of the
  Realignment Task Group of the National Board) and
  Kathy Cloninger (National CEO) to build a new
  national map
• National Board takes action on the new national
  map in August
• Implementation cycles will begin in the fall and
  continue over the next 3 years.

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Once we start how long will it take

• The speed of the realignment process will depend
  on the complexities of the councils combining
• Average time for realignment process is estimated
  to be one year
• Realignment will be directed by a Council
  Realignment Committee composed of Board Chairs
  and CEOs of each council and others as needed
• Volunteers and staff will be consulted as the
  process proceeds

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• The goal of council realignment is to build a
  nation of high capacity councils who can deliver
  on the promise of our mission
• To build girls of courage, confidence and
  character who make the world a better place.

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Girl Scouts of the USA

• Thank You