The Underagers

1
The Underagers

• Luis Aguilar Dan Kelly
• Jesse Aurit Mike Petersen
• Katie Cummings Bob Telford
• Emily Gnadt Linda VanVonderen
• Mike Will

2
Agenda

• Problem
• Proposal

3
Problem

• Restrictions on advertising are too strict
• Too many regulations/levels
• Government regulations
• Community regulations
• Self regulations
• Difficult to find
• Lack of definition
• Effective ???

4
Proposal

• Decrease regulation around advertising
• Keep government regulation
• Eliminate most of the self regulation
• Communities can regulate
• Include in advertising
• Drinking age
• Safety regulation

5
Government regulations

• Definition of Advertising
• Misleading
• Owner responsible for publication
• No obscene or indecent content
• Potency of alcohol
• Confusion of brands and taste test

6
Current Community standards

• Limit advertising at community events
• Restriction of advertising location
• Banning TV and Radio

7
Current Self regulations

• Prohibition of use of certain characters
• Product placement
• College Marketing
• Advertising appeals

8
Supporting arguments

• Ineffective Regulations
• Freedom of Speech
• Effectiveness of Advertising
• Alcohol, Tobacco, and Gambling
• Common Sense

9
Ineffective Regulations

• Sports celebrities
• Actors must be 25
• Internet entry of age
• Alcohol Potency
• Side Effects
• Health Benefits

10

• ADS

11
Freedom Of Speech

• Congress shall make no lawabridging the freedom
  of speech, or of the press.
• 44 Liquormart Inc. v. Rhode Island
• Department of Health and Human Services
• Federal Trade Commission

12
Effectiveness of Advertising

• Research
• Problems
• Correlation
• Childhood exposure to alcohol
• Advertising influences consumption

13
Advertising vs. Consumption
14
Alcohol, Tobacco, Gambling

• Tobacco restrictions
• Health impacts of
• Alcohol
• Tobacco
• Gambling

15
Common Sense

• Increase market share
• Appropriate broadcasting of ads
• Voluntary decision to consume
• Peer Pressure
• Parental Influence

16
Influential Impacts
17
Recommendation/Conclusion

• Make people accountable for their own actions
• Enforce drinking age
• Increase price of alcohol
• Continue to educate
• Parental guidance

18

• Any Questions?