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Istanbul Fashion Days started to create a project
that has integrity with the manifest strong
ideas create strong realities, so the whole
textile and fashion industry, together with all
those that turn fashion, from design and
manufacturing to retail, will be united under an
organized structure and work to make Istanbul,
the European Capital of Culture in 2010, one of
the attention grabbing spots of the fashion
world.
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• Istanbul Fashion Days is a massive fashion
  event consisting of competitions, fashion shows
  and fairs, where fashion designers and ready wear
  brands are present, which the whole city will
  experience, gathering all organizations related
  to fashion under one roof and giving Istanbul a
  week of fashion breeze organized by ITKIB,
  together with the cooperation of Fashion
  Designers Association and Istanbul Fashion
  Academy.
• The shrinking retail market in Europe due to the
  effect of the global economic crisis also
  adversely affected the Turkish textile and
  apparel market for, some of Turkeys exporting
  is to these countries.

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• If Turkey carries out an efficient strategy in
  these shrinking and changing markets in the
  apparel and textile sector, the global adverse
  effects on Turkey will be on a minimum level.
• Within this frame, the ISTANBUL FASHION DAYS
  event will contribute to strengthening Turkeys
  image and turning this difficulty into an
  advantage.
• Thanks to IFD, which will be organized in
  Istanbul as of 2009 just like the rest of the
  worlds leading fashion capitals, and to its new
  sustainable structure, Turkey will now begin to
  take its place on the world fashion calendar.

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• Istanbul Fashion Days with its Firsts
• Istanbul Fashion Days will be uniting our major
  designers under Fashion Lab and our leading
  apparel brands under Brandist for the first
  time bringing them together with national and
  international press, buyer groups and sector
  followers.
• In this context,
• Among the events to take place at Istanbul
  Technical Universitys Taskisla Campus are
  between the dates of 26-27-28-29 August are
•  Koza a stepping stone for young talent Young
  Fashion Designers Competition... Fashion Lab,
  bringing together Turkish Fashion Designers... 
• and Brandist where our leading fashion brands are
  included. 

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• Koza Young Fashion Designers Competition
• Organized by the Istanbul Textile And Apparel
  Exporter Associations (ITKIB) for the last 17
  years to discover new designers, the Young
  Fashion Designers Competition will be organized
  with its new name KOZA as of 2009.
• In order to focus merely on talent, some changes
  have been implemented to the competition phase,
  which is to be finalized with a fashion show on
  26 August 2009. The most important of these is
  the addition of a separate leather category for
  contestants who wish to present leather
  collections.
• KOZA young designers competition within the body
  of IFD will create an important platform for the
  youth for displaying their talent, thus talented
  young designers will join the sector after being
  given the opportunity for displaying their talent
  in apparel as well as in the leather category,
  which will be a first.

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• Istanbul Fashion Lab
• The first Fashion Lab event was organized in 2008
  by the Fashion Designers Association (MTD) and,
  this year, the leading fashion designers of
  Turkey will be presenting the 2010 summer
  collection under the roof of IFD for the first
  time.

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• Brandist
• This joining of forces in the Turkish fashion
  sector will be supported by a boutique fair
  organization that will be participated by
  approximately 25 brands and where, for a period
  of three days, they will be presenting their 2010
  summer collections, which have been prepared in
  accordance with the world calendar.

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• Istanbul Fashion Days / Purpose
• Positioning Istanbul as the regions fashion
  center, since the city has a developed awareness
  of fashion and brands in manufacturing, sale and
  consumption and making it one of the leading
  fashion capitals,
• Strengthening the image of Turkish products,
  which have already proven their competitive
  forces in the world markets, with their quality,
• Providing flow of information to the world on the
  apparel and fashion sector in our country,
  attracting the attention and contribution of the
  foreign press and buyers,
• Increasing the competitive force of the Turkish
  textile and fashion sector, encourage and support
  its expansion,
• Increasing the recognition of our fashion
  designers and supporting the creation of the
  market,
• Positioning as a major trade center and center of
  attraction in the region, for the worlds leading
  brands.
• Creating opportunities for cross cooperation
  between designer, manufacturer, investor and
  retailer.

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• Istanbul Fashion Days / Targets
• Enabling the youth to display their creativity,
  thus recruiting new designers to the sector,
• Strengthening the cooperation of
  designer/industry by uniting fashion designers
  and fashion brands under the same roof,
• Being marked on the world fashion calendar by
  becoming traditional via a sustainable structure,
• Creating a platform which will carry the
  countrys leading fashion designers and apparel
  brands to the international market,
• Revitalizing the sector and contributing to the
  countrys economy with the export potential that
  will be created,
• Strengthening the competitive power of our
  country with fine and creative and designers
  since our country is known for her productive
  power up until now,
• Promoting the cultural riches and strong
  infrastructure of the city of Istanbul to the
  world with a contemporary and modern point of
  view, and creating economic gain in this context.

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• Istanbul Fashion Days / Targeted Audience
• Local
• Media
• Fashion followers Consumer Groups
  
• Potential Sponsor Companies
• Young Designers
• International
• International Press
• International Buyer Groups

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• The buyer groups that will be invited to Istanbul
  Fashion Days are a total of 87 foreign companies
  consisting of boutiques and large department
  stores.
• England 17 companies
• Germany and Austria 15 companies
• France 12 companies
• Dubai and Kuwait 10 companies
• Saudi Arabia 6 companies
• Lebanon 2 companies
• Japan 25 companies
• Number of Targeted Audience/Visitors 15.000
  People

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• PR / International 
•          2 separate, internationally successful
  PR firms are chosen within the framework of
  ISTANBUL FASHION DAYS events, for the purpose of
  creating a commercial potential by enabling
  Istanbul as the center of attraction for the
  worlds leading fashion press and buyers and also
  efficiently including Istanbul in the foreign
  press.
•             Margit Jandali MODE-MEDIEN-MESSEN 
• Target countries Brazil, Russia, England, Italy,
  Switzerland, Netherlands, Austria, Germany,
  Belgium
•              LAPPART PR
• Target countries France, Japan and Middle
  Eastern countries

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• PR / National
• An efficient communication work will be carried
  out with a PR firm having expertise in the sector
  to attract the attention of the target masses and
  enable their contribution through potential
  sponsor companies by having IFD presented in the
  media, efficiently and regularly.
• The communication work shall commence in June as
  per the national PR calendar created and a 3
  month intensive PR work will be carried out for
  the following titles.

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Within the scope of the PR Calendar within the
scope of PR implementations for Istanbul Fashion
Days KOZA, FASHIONLAB and BRANDIST, which are
under IFDs umbrella regular printed and visual
press works will be carried out. The media will
be constantly informed via bulletins,
announcements and publicity materials, and the
work will be supported by interviews and special
news. Within the scope of the PR implementations,
three separate press conferences will be
organized one each directed at the launching and
the financial press for IFD and a general one for
KOZA. There will be three separate press kits,
which will be prepared for these press
conferences and they will be forwarded to the
local press and also to the foreign PR agencies
for distribution to the foreign press.
An abundance of news will be attained in the
sectoral publications and national newspapers,
through the advertorials that will be shot for
the IFD Committee, FASHIONLAB designers and
collections and KOZA finalists and their designs,
in order to increase the effect of the PR works
in the printed and visual media.   
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Advertising Abroad  The media plan for the works
for advertising abroad will become clear in the
coming days and it will be carried out in a
manner to cover the weekly and monthly
female-fashion, current events and economy
magazines and such works will be included in the
sectoral fashion, design and trend magazine and
web sites.  
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Advertising in Turkey the advertising work will
commence in July and will continue for 2 months
during which weekly and monthly female-fashion,
current events and economy magazines will be
used intensively. Within the scope of the
advertising works, distribution of an insert
containing the event program in one monthly and
one weekly magazine in August is also among the
projections. Apart from the printed press advert
applications, the event announcement will be
presented to huge masses by billboard
and raket applications, which will be used all
over Istanbul for a period of two weeks on 15-30
August.
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