Intel Corporation

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Intel Corporation

• PC Enhanced Toys of the Future

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Toys have always tracked technology

• Wooden wheeled cart
• Early car
• Friction powered car
• Wind-up tin car
• Battery operated car
• RF remote car

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PC Based Auto Racing
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Todays Interactive Toys

• A few examples
• MINDSTORMS Robotics Systems (LEGO)
• QX3 Microscope (IntelPlay)
• Pablo Internet Sketch Pad (KB Gear)
• NickClick Camera (Mattel)
• My Interactive Winnie the Pooh (Mattel)
• Barney and Arthur (Microsoft)

Other product and corporate names may be
trademarks of other companies and are used only
for explanation and to the owners benefit,
without intent to infringe.
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The Vision

• Toys that are interactive as well as being
• -Smarter
• -More fun
• -An enriched learning experience for kids
• Free Children from just experiencing the PC by
  sitting in front of it
• -Toys interacting with children on the child's
  terms
• -New forms of user interfaces-i.e. Visual,
  Verbal, and spatial orientation

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Toys should be able to interact with the PC and
each other without being physically attached
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Toys of the Future Vision

• PC and networking adds value to toys
• -New interactive content possibilities
• -Sound and vision
• -Storage/memory
• kids name, likes and preferences, etc.
• huge storage for content
• -Ability to play with the toy away from the PC
• -Connectivity
• Between multiple toys in the household
• Between multiple toys in multiple households
• Between PC and Toys
• To the internet
• To the TV and other CE devices

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PET-WG A Case Study-lite(PC Enhanced
Toy Work Group)
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PET-WG Objectives and Actions

• Goals
• Understand/ define the product category
• -Extensive discussion of variety of usage
  scenarios at PET-WG1
• -Market barriers identified/prioritized which
  affect bringing this category to market
• -Selected problems to be addressed by the group
  "as an industry"
• Define requirements on infrastructure for
  enabling the category
• -Toy Market Requirements Document (MRD) developed
  and actively worked by Work Group
• -Educate and inform toy industry on wireless
  technologies/ PC industry efforts/ roadmaps
• -Build linkages in the industry with target
  industry efforts

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PET-WG Objectives and Actions

• Goals cont
• Short-term select suitable available solution
• -USB preferred for tethered connections
• -Various proprietary wireless solutions
• Future work with established "fast track"
  industry workgroups focused on providing
  technology solutions
• Build linkages in the industry with target
  industry efforts
• -USB Plugfest participation
• -Radio HomeRF/Bluetooth/Firefly define
  requirements for toys
• -Infrared IrDA-C -Participation at IrDA Work
  Group
• -Other Pico-nets,Paging, UWB
• Category Enabling
• -Increasing awareness of Toy Industry needs
  within the semiconductor industry
• -Promotion of this new category to the Public and
  Media

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Summary

• Technologies exist today that can be adopted
  immediately.but will be used in ways never
  imagined
• Standards drive down technology costs for both
  the industry and the consumer. Always take at
  least 2X longer to implement than planned
• Industry Forums can accelerate development of new
  categories of products.