Winning Destinations The Ingredients of Success

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Winning Destinations-The Ingredients of Success
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Leader Session 1 Strengths

• Geographic position
• New destination
• People / hospitality / young / educated /
  beautiful /creative
• Value
• Economic growth
• Tradition, culture, lifestyle
• Events, entertainment, nightlife
• Safety
• Experts (here and abroad)
• Rivers
• One of 3 oldest European capitals
• Food
• Pre post tours
• Climate
• Sports and recreation facilities

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Leader Session 1 Weaknesses

• Infrastructure
• Transport
• Hotels
• Image
• Standards and services
• Political instability
• Strategy, marketing, promotion
• Social inertia
• Signage
• Ecology
• Privatisation process
• Hygiene
• Visas
• Lack of participation in global associations
• Inadequate government support
• Foreign language skills

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Leader Session 1 Opportunities

• New destination demand
• Investor interest for SEE / low investment tax
• EU enlargement
• City of sports
• New hotels
• Renovation of infrastructure
• Social responsibility issues
• Local sponsors
• Industry education
• EU membership

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Leader Session 1 Threats

• Growing competition in region
• Short term focus
• Political and economic instability
• Poor industry response
• Poor marketing
• Unsolved territorial problems

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Winning Destinations-The Ingredients of Success

• Destination factors
• Meeting infrastructure
• Capital or metropolis
• Accessibility
• Safety
• Hospitality
• Value
• Experts (local contacts)
• Location

• Experienced CVB
• Standards and services
• Association community
• Government support
• Branding
• Short term focus
• Industry leadership
• Political stability

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Experienced CVB

• Just beginning competitors have 20 years on us
• Needs in relation to our competitors
• More resources
• More unified industry
• Stronger government support
• Smarter staff
• Sales edge (sales representation)

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Standards and Services

• Need to fix the hotel ratings
• Need an industry service program
• Need continuing industry education

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Association Community

• Need government support for encouraging
  development of associations
• Partnership with the ASAE foundation?

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Government Support

• We need them to care
• We need them to understand
• We need them to adopt it as a priority

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Branding

• Serbia needs a brand strategy
• As part of that it needs a business events brand
  strategy
• It needs to implement that strategy
• That strategy needs a major investment
• Australia case study

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Industry Leadership

• Getting Industry Organised
• Developing longer term focus
• CVB support
• Services development program
• Getting government on-side
• CVB support
• Branding
• Standards and services
• Association community

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Winning Destinations-The Ingredients of Success

• Strategic factors
• Shared vision (aspirations)
• Good plan
• Understanding the plan
• Necessary resources
• Accountability
• Performance Review

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Winning Destinations-The Ingredients of Success

• Shared Vision
• What do we want?
• Why it is important.
• How will we know when we get there?
• We all agree we wont give up until we get there.

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Winning Destinations-The Ingredients of Success

• Good Plan
• Stucture
• Strategies
• Resource need
• Benchmarks
• Progress goals

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Winning Destinations-The Ingredients of Success

• Understanding of the plan
• Signoff
• Industry
• Commitment to unity and coopetition
• Government
• Commitment to let it happen the right way

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Winning Destinations-The Ingredients of Success

• Necessary Resources
• Support commitment
• Industry
• Dinars
• Cooperative marketing
• In-kind contributions
• Government
• Dinars
• All of government focus
• Perth case study Travel authorisation

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Winning Destinations-The Ingredients of Success

• Accountability
• Clear measurement criteria
• Pace measurement and reporting
• Independent performance auditing

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Winning Destinations-The Ingredients of Success

• Performance Review
• Productivity in relation to goals
• Rewards for success
• Rational funding model
• Performance based compensation
• Adjustments for failure
• Review resource equation
• Review strategy
• Review personnel

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Industry Leadership

• Getting Industry Organised
• Developing longer term focus
• CVB support
• Services development program
• Getting government on-side
• CVB support
• Branding
• Standards and services
• Association community
• Getting strategic factors managed

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