Chapter 2 Crafting Business Models

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Chapter 2Crafting Business Models

• Business Models Something New and Something Old
• Classifying Business Models
• Businesses Built on Network Infrastructure
• Businesses That Provide Network Infrastructure
• Evolving Business Models

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Business Models Something new and Something Old

• Business Concept
• Capabilities
• Value

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Classifying Business Models

• Identify for your company
• Is your company a producer?
• Is your company a distributor?
• Is your company a portal?
• and
• Does your company use networked infrastructure or
  provide it?

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Businesses Built on a Networked Infrastructure

• Focused Distributor (Retailers, marketplaces,
  Aggregators, Infomediaries, exchanges)
• Portals
• Horizontal
• Vertical
• Affinity Portals
• Producers (Manufacturers, services providers,
  educators, advisers, information and news
  services, etc.

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Businesses That Provide Network Infrastructure

• Infrastructure Distributors
• Infrastructure Portals
• Infrastructure Producers
• Infrastructure Service Providers

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Evolving Business Models

• Evolutionary steps (can be in any order, and
  repeated)
• Enhance
• Expand
• Extend
• Exit
• Examples to explore
• American Express
• Amazon. Com

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For Amazon Identify the Evolutionary Stages
Enhance, Expand, Extend, Exit
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