Shelf Talkers

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• Shelf Talkers

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Shelf-talkers

• A shelf-talker is a small advertisement that
  hangs on the front of a shelf beneath the
  spotlighted book. The easiest way to create a
  shelf-talker is to use index cards

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• Shelf-talkers are an ultra-productive replacement
  for one to one book recommendations.
• When librarians are simply too busy or dont have
  a recommendation for a particular genre

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• Use COLORED index cards or heavy paper to draw
  the customers eye, or colored ink on a white
  card.
• Keep the message on the shelf-talker BRIEF and
  to the pointthink of it as a tiny commercial.
• They will be used throughout the library so
  students will start to look for them.

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Here are a few suggestions for creating effective
shelf-talkersWhat to say What to add ..
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• To spotlight an authors BE ONE OF THE FIRST TO
  DISCOVER THIS TALENTED NEW AUTHOR!
• To draw attention to a sequel or to a series
  THIRD IN THE HOPE LIVES SERIES! or SEQUEL TO
  ___________!

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• To inform readers about writers with multiple
  pseudonyms
• DID YOU KNOW THAT ______ ALSO WRITES AS
  _________?

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• To compare the book to other books or to movies,
  or to compare one author to another
• IF YOU LIKED THE MOVIE ______, YOULL LIKE
  THIS BOOK! or IF YOU LIKE BOOKS BY ______, TRY
  THIS AUTHOR!

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Shelf-talkers are .

• A non-intrusive approach for library patrons to
  find books they will truly enjoy.