Advertising With Virgin Media

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Advertising With Virgin Media
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HELLO YOU

• Unique UK offering TV, Broadband, Home phone
  and Mobile
• Approximately 10 million customers
• 3.4 million pay TV
• 4.4 million mobile
• 3.7 million residential broadband
• 15 million unique users online
• 280 million page impressions

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Doing it the Virgin way

• Distinctive
• A highly glossy, branded look and feel
• Combining high quality editorial and video
• Entertaining
• We are knowledgeable and passionate about music,
  movies, family, travel, sports and lifestyle with
  the added Virgin spirit and sense of humour
• Delivering video from a range of assets including
  Premiership, Championship, Divisions One Two
  Football, Movies, Music, LIVINGTV, upweighted
  with our own commissioned content
• We encourage our customers to submit and share a
  multitude of video, comment, and humour
• Comprehensive
• Our content set is thorough, delivering branded
  strands drawing users back for weekly tips and
  round-ups

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Key Entertainment Strand
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Entertainment Strand Stats Demographic

• Music Channel Stats
• 7,200,000 page imps P/M
• 2,600,000 unique users P/M
• 60 Male audience
• 65 ABC1s
• 61 of users aged 16 34

• Movies Channel Stats
• 5,500,000 page imps P/M
• 1,750,000 unique users P/M
• 52 Male
• 67 ABC1
• 52 users aged 16 34

• TV Radio Channel Stats
• 6,000,000 page imps P/M
• 2,100,000 unique users P/M
• 44 Male - 56 Female
• 56 ABC1
• 42 Users aged 16 34

• Games Channel Stats
• 3,800,000 imps P/M
• 1,100,000 unique users P/M
• 62 Male - 38 Female
• 56 ABC1
• 60 aged 16 - 34

• Video Channel Stats
• 2,700,000 page imps P/M
• 950,000 unique users P/M
• 53 Male 47 Female
• 67 ABC1
• 58 of users aged 16 - 34

• Play, Bet Win Channel Stats
• 600,000 page imps per month
• 220,000 unique users
• 52 Male - 48 Female
• 56 ABC1
• 70 aged 16 - 34

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Key Lifestyle Strand
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Lifestyle Strand Stats Demographic

• LIVING Stats
• 9 million page imps P/M
• 3 million unique users
• 80 Female
• 60 ABC1

• Home Family Channel Stats
• 3.85 million page imps P/M
• 1.3 million unique users P/M
• 65 female
• 69 of users aged 25
• 62 ABC1

• Motoring Channel Stats
• 3,200,000 page imps P/M
• 650,000 unique users P/M
• 62 Male - 38 Female
• 52 of users aged 16 34
• 74 ABC1

• Travel Channel Stats
• 2,500,000 Imps P/M
• 750,000 Unique users P/M
• 56 Male - 44 Female
• 44 of users aged 25 - 44
• 65 ABC1

• Money Channel Stats
• 1,850,000 page imps P/M
• 700,000 Unique users P/M
• 60 Male - 40 Female
• 48 of users aged 25 - 44
• 74 ABC1

• Shopping Channel Stats
• 2,500,000 page imps P/M
• 950,000 unique users P/M
• 65 female
• 48 of users aged 25 - 44
• 57 of users ABC1

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• Display Advertising Opportunities

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Available Display Advertising Formats
Banner 468 x 60 / Superbanner 728 x 90
MPU 300 x 250
Tower 120 x 600
Video Pre-roll
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Expandable Ad-format Examples
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Richmedia Overlay
Overlay to MPU
Overlay
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Available Tenancy Display Formats
Charged on a tenancy basis non CPM

• Homepage Advertorial

Channel Advertorial
Homepage Textlink
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Search / Keywords
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Virgin Media Homepage Hijack All display
ad-formats exclusive to advertiser for 24 or 48
hours

• 728x60 banner (can also be standard 468x60
  banner)
• 300x250 MPU
• Margins Wide 160px X 788px Narrow 35px X
  788px
• Pre-roll available

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Virgin Media Channel Hijack All display ad
formats exclusive to advertiser for any duration
up to 1 week
Standard 468x60 banner 300x250 MPU Margins
Wide 160px X 788px Narrow 35px X 788px
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Ad-funded Content / Integration Bespoke
Subchannel creation

• Design and build of an ad-funded subchannel
  hosted within a relevant content channel.
• Includes sponsorship header, relevant content
  (feature / gallery build), can also include all
  display ad formats for the duration of the
  campaign.
• Can be single feature / gallery format