From%20:Bertrand%20Jouvenot

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• From Bertrand Jouvenot
• To You
• Date 2008 and beyond

CONSULTING OFFER
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TABLE OF CONTENTS

• Overview
• Missions Scope
• Professional Experiences
• Academic Background
• Market Recognition
• Management Books
• Web Site
• Contact

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OVERVIEW

• Bertrand Jouvenot is
• the most complete senior consultant,
• in marketing, retailing, Internet for fashion
  brands

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MISSIONS SCOPE 1/4

• Customer marketing
• Gift card
• Private sales
• Co-branding

• Marketing survey
• Fashion panel
• Mystery shopping
• Store check

• Advertising
• Media buying
• Media plan
• Art coordination

• Internet
• Brand web sites
• E-commerce
• Web 2.0 (blogs)

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MISSIONS SCOPE 2/4

• CRM
• Data Base Management
• E-mailing campaigns
• SMS campaigns

• E-marketing
• Search marketing
• On-line advertising
• Affiliation

• Cross marketing
• Partners selection
• Negotiation
• Operational setting

• E-commerce
• Request For Proposal
• Project Management
• Front, Middle, Back-Office

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MISSIONS SCOPE 3/4

• Business development
• Target identification
• Meetings organization
• Deal conclusion

• Sales support
• Sales tools development
• Argumentative
• Tools fine-tuning

• New product launch
• Market analysis
• Mix definition
• Adjustment plan

• Fund rising
• Business plan
• Meetings organization
• Deal conclusion

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MISSIONS SCOPE 4/4

• Business monitoring
• Metrics definition
• Process implementation
• KPI identification

• Project management
• Project definition
• Team management
• Project delivery

• Group session
• Metaplan, creativity
• Analysis
• Deliverables

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PROFESSIONNAL EXPERIENCES

• Celio 3 years Marketing Manager
• PPR Group 3 years E-Business Development
  Manager
• Alcatel 3 years Senior Product Manager
• Club-Internet 2 years Product Manager
• Consulting 5 years
• Teaching 10 years

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ACADEMIC BACKGROUND

• 2006-2007 EXETUTIVE MBA
• Global Fashion Management, IFM
• Part-time international program established by
  the INSTITUT FRANÇAIS DE LA MODE in tandem with
  the FASHION INSTITUTE OF TECHNOLOGY in New York
  and the HONG KONG POLYTECHNIC UNIVERSITY, it is
  resolutely international in nature and prepares
  high-potential executives for high-level
  managerial responsibilities in the fashion and
  creative industries. It provides future
  decision-makers with the keys to conceive and
  adopt strategies adapted to all styles of brand,
  be they new or institutional, creative,
  innovative and audacious.
• 1995-1996 DESS MARKETING
• University of Paris I
• 1993-1995 MST Commerce International
• University of Paris I

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MARKET RECOGNITION

• Industry rewards
• Grand Prix Stratégies 2006 Best PR Campaign
  (see the movie)
• Prix Phoenix UDA 2007 Promotion and Customer
  Marketing Category (see the movie).
• Teacher
• Teaching at several Universities, in DESS
  Multimedia at the University of Paris VIII, in
  DESS Marketing at the University of Paris I
  Sorbonne, and in business schools.
• Speaker
• Key speaker at different commercial fairs or
  events.
• Media coverage
• Interviewed by newspapers and regularly quoted
  in daily newspapers, business magazines,
  marketing publications

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MANAGEMENT BOOK

• Author of a management book titled Le journal de
  BJ au bureau, published in France in 2004
• Translated in Chinese and best-seller (surge
  Beijing International Rights Agency)
• Translated in Korean

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WEB SITE
www.jouvenot.com
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CONTACT

• To join me, I propose you to
• Call me at 33 6 24 63 51 71
• E-mail me at bertrand_at_jouvenot.com
• Write to me at Bertrand Jouvenot
• 14, rue Lalo
• 75016 Paris
• France
• Or, I offer you to visit my web site and to
  contact me through from here
• www.jouvenot.com

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• SEE YOU SOON