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Sustainable Tourism: Why it Makes Both Dollars

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U.S. Senator Lamar Alexander. PRAGMATIC. Tourism is a $14.2 billion. economic engine for ... Attract affluent heritage/eco-conscious traveler to your destination. ... – PowerPoint PPT presentation

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Title: Sustainable Tourism: Why it Makes Both Dollars


1
Sustainable Tourism Why it Makes Both Dollars
Sense!
  • Susan Whitaker, Commissioner
  • Tennessee Department of Tourist Development

2
What is Sustainable Tourism?
  • Sustaining the environment,culture and heritage
    of a region while at the same time sustaining
    the economic growth through tourism.

Bison at Land Between the Lakes
3
Why should we care?
  • Economic
  • Townies
  • Tourists
  • Business Recruitment
  • Its all inter-related!

"Volkswagen and Chattanooga, the ideal marriage
One of the world's most admired companies and one
of America's most livable cities.
U.S. Senator Lamar Alexander
4
Why Should We Care?
  • Pragmatic
  • Tourism is a 14.2 billion economic engine
    for Tennessees economy.
  • Jobs Ranks 1 in nonfarm employment .
  • Taxes 1.1 billion in state local taxes.

Tennessee Valley Railroad MuseumLookout Mountain
5
Why should we care?
  • Marketing
  • As a destination
  • - Quality of Life
  • - Brand enhancement

Leipers Fork
6
Economic Boost to Your Local Community
  • Attract affluent heritage/eco-conscious traveler
    to your destination.
  • 55 million Americans are now classified as
    sustainable or "Geotourists," as well as the
    nearly 100 million traveling Americans moving in
    that direction.
  • 58 of U.S. adult travelers included an historic
    activity or event on a trip during the past year.
  • Historic/cultural travelers spend more average
    per trip spending 630 and stay longer -average
    5.0 nights.
  • 89 of people who traveled to Tennessee think it
    is somewhat to very important for a travel
    provider to be environmentally sensitive compared
    to 86 in 2007. Source
    Travel Industry Association Travels America
    (TNS)

7
Sustaining the Environment
  • Volkswagen claims environmental responsibility
    as a core value of the company and cited
    Chattanooga's strong environmental commitment
    as a factor in winning the plant.
  • Governor Phil Bredesen
  • Source International Herald Tribune
  • Does anyone still wonder if going green
    matters?
  • Bob Doak, President CEO
    Chattanooga CVB
  • Source Chattanooga Times Free Press

8
Sustaining OurHeritage
  • Tennessee Civil War Trails Program
  • - Federal Enhancement Grant administered by
    TDOT
  • November 2006 - 537,240
  • August 2008 - 543,480
  • - Incredible turn-key opportunity for
    communities

9
Sustaining OurHeritage
  • Civil War Trails Program - Recognized by
    the National Trust for Historic
    Preservation as one of the most
    sustainable heritage tourism programs in
    the nation.

10
Tennessees Civil War Heritage
Shiloh National Military Park
Battle of Blue Springs Greeneville
Stones River National Military Park
11
  • Tennessee Department of Tourist Development
  • Susan Whitaker, Commissioner
  • Susan.whitaker_at_state.tn.us
  • www.tnvacation.com/sustainable
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