YouTube For Marketing Broadcast yourself

About This Presentation

Title:

Description:

Number of Views:33

Avg rating:3.0/5.0

Slides: 20

Provided by: vik

Category:

more less

Transcript and Presenter's Notes

Title: YouTube For Marketing Broadcast yourself

1
YouTube For MarketingBroadcast yourself
By Kanakamadala Bharath
2
Agenda

3
History of YouTube

Founded in February 2005 and officially launched
in December 2005
Consumer media company for the sharing,
commenting, and viewing of original videos
worldwide
Purchased by Google October 9, 2006
YouTube still operates independently
Google bought YouTube for 1.76 billion

4
What is YouTube...?

YouTube is a video sharing web-site where users
can upload, view and share video clips.
Unregistered users can watch most videos on the
site by visiting http//youtube.com, while
registered users are permitted to upload an
unlimited number of videos, each with a maximum
length of 10 minutes.
Making Youtube THE MOST DEMOCRATIC web-site on
the internet - so democratic, in fact, that some
governments have or are now considering banning
its use

5
(No Transcript)
6
YouTube Statistics

1st largest video site on the web,
Around 100 Million Visitors visit YouTube per
Month,
5 Billion Video Streams Every month - 40 of all
videos online,(Do the Math - 5 Billion / 300
million worldwide visitors 17 streams a month
per person)
15 Hours of video uploaded every minute.
Did you know In August 2008, YouTube became the
2 search engines over Yahoo on Web (1 is Google)

7
YouTube Statistics Shocking Statistics!

People come to YouTube to visit 1 video, but end
up watching several videos like 7 or 15 videos
you wonder where the time has gone?
Well we are not the person alone. 77 of users
coming to YouTube come intending to watch 1 video
but end up watching several.
As of April 9, 2008, a YouTube search returns
about 83.4 million videos and 3.75 million user
channels.
YouTube uses 45 terabytes of storage space which
costs aprox. 1million a day, returning zero
profit. In 2007, YouTube consumed as much
bandwidth as the entire internet did in 2000.

8
Make YouTube Marketing Pay off Without Spending a
Cent

Many companies will create a YouTube channel and
then will upload nothing but "commercials" to
their channel
Many companies quickly find that they are not
successful with this type of marketing.
Companies who create a "viral video" experience,
where in they create characters and a storyline
to "secretly" sell products and services are 400
times more successful with YouTube marketing
The majority of companies who have found great
success with YouTube marketing will upload
anywhere between 1 and 3 videos per week! The
more updates that you create, the more people
that you will reach and the more traffic you will
generate to your business

9
Promote your Products through YouTube videos

If you have a product to sell, make the video in
such a way that you should attract viewers
Prominently display your phone number and webpage
address in the video
If you are a consultant and want to promote your
services, try to upload motivational lecture or
slideshow about your specific business practices
to demonstrate your client
If you are a musician to sell a CD, create a
music video
If you are and artist, create photo slideshow

10
Sell Product Placement in Your Videos

Just as movie studios and television networks
sell product placement in their movies and TV
shows,
You can also sell them in your YouTube videos,
especially if you have a track record of high
viewership.
If you need extra resources to sell product
placements, you can use the services of
Entertainment Media Works a company that
specializes in product placements.
You can use plinking, the process of adding a
link to a product or service to an object or
image in a video, such as a Cloths you're
wearing.

11
Online Advertising

Online market steadily rising
Consumers spending more time on Web
Shopping, Networking, Etc.
Companies shifting budget away from TV
advertising and towards online video market
More opportunities for video sharing and
advertising sites

12
(No Transcript)
13
Competition

Major Competitors
MSN Video
Google Video
Yahoo
MySpace
YouTube has had the greatest overall rise in
popularity between January and August of 2006

14
YouTube vs. Google Video

15
Major Differences

16
Best Formats for Uploading

YouTube can accept almost any video format for
upload, but for most users have found the
following settings give the best results.
Video Format H.264, MPEG-2 or MPEG-4 preferred
Aspect Ratio 43, 169)
Resolution 640x360 (169) or 480x360 (43)
recommended
Audio Format MP3 or AAC preferred
Frames per second 30
Maximum length 10 minutes (we recommend 2-3
minutes)
Maximum file size 1 GB

17
Conclusion

18
References

www.physorg.com/news164424171.html
http//blog.cleancutmedia.com/video/youtube-statis
tics-the-ultimate-time-suck
http//www.allbusiness.com/operations/4112407-1.ht
ml
http//ezinearticles.com/?YouTube-Marketing-Tips-H
ow-to-Make-YouTube-Marketing-Pay-Off-Without-Spend
ing-a-Cent!id2513742
http//www.vision6.com.au/download/files/10678/730
517/Use20of20online20videos20and20YouTube20a
s20a20marketing20channel.pdf
http//www.youtube.com/handbook_popup_produce_uplo
ad?pcontbestformats