PQA Meeting

1
Report of the Education Communication Workgroup

• PQA Meeting
• November 30, 2007
• Washington DC
• Chairs
• Dave Domann, M.S., R.Ph.
• Karen B. Farris, Ph.D.

2
Members

• Dave Domann, Co-Chair (JJ)
• Karen Farris, Co-Chair (Univ. of Iowa)
• Rick Mohall, Rite Aid Corp.
• Kim Burns, LECOM School of Pharmacy
• Celia West, Amer. Academy of Nurse Practitioners
• David Trang, Univ. of the Incarnate Word
• Perry Cohen, Parkinson Pipeline Project
• Karen Hudmon, Purdue University
• Chuck Young, Univ. of Mass.
• Kevin Cleary, Medco Health Solutions
• Woody Eisenberg, Medco Health
• Steven Riddle, Harborview Medical Center
• Barry Bleidt, Texas AM Health Center
• Harvey Maldow, AstraZeneca
• David Holdford, Virginia Commonwealth University
• David Moody, NC Mutual Drug
• Rebecca Burkholder, National Consumers League
• Jennifer Van Meter, PhRMA

• Michelle Ketcham, CMS
• Clayton Whitehead, GSK
• Spencer Harpe, VCU School of Pharmacy
• Walt Slijepcevich, Pfizer
• Earlene Lipowski, Univ. of Florida
• Richard Cline, Univ. of Minnesota
• Kathleen Shoemaker, Eli Lilly Co.
• Donna Pillittere, NCQA
• J. Brooke Rawls, Physicians Pharmacy Alliance
• Terri Warholak Jackson, Univ. of Arizona
• Jan Hirsch, Univ. of California, San Diego
• Jessica Frank, Outcomes Pharmaceutical Care
• Janet Hardy, PhD, Univ. of MA. Medical Center
• Scott Strassels, Univ. of Texas at Austin
• Leticia Moczgemba, Univ. of Texas at Austi
• Christopher Cook, GSK
• Shannon Redline, Health Net Pharm. Services
• Donna West, Univ. Arkansas

3
Objectives

• Plan educational programs and communications to
  various target audiences that detail information
  about
• Quality Measurement Processes
• Quality Reporting to the Public
• Improvement in the Quality of Services offered by
  Pharmacy
• Incentive Programs for Pharmacy and Models for
  Pay for Performance
• Identify delivery channels and funding methods
  and/or opportunities among target audiences.
• Develop a plan to raise awareness about the PQA
  initial starter set of measures and incorporation
  into performance measurement and incentive
  programs among target audiences.
• Develop a plan to raise awareness among key
  stakeholders currently under-represented within
  PQA for ongoing communication to
  under-represented audiences

4
Processes

• Workgroup was divided into five subgroups
• (1) Academia,
• (2) Ambulatory community pharmacy state
  associations,
• (3) Employers, payers health plans,
• (4) Managed care pharmacy and
• (5) State Medicaid programs.
• Workgroup provided with an interview template to
  contact key individuals in their sectors to
  obtain information regarding key target
  audiences, communication channels to reach the
  target audiences, considering short-term and
  long-term opportunities.
• Conference calls of workgroup held September 7,
  October 15, October 29 and Nov 14, 2007

5
Key Findings

• Goals
• Target Audience
• Educational Requirements Key Messages
• Recommended Communication Plan

6
Goals of 2008 Communication Plan

• Promote awareness of PQA and PQA Measure Set in
  improving medication use.
• Build the capacity for communicating the role of
  the PQA and measure sets through establishment of
  a speaker bureau.
• Develop and roll out educational materials on
  quality improvement, quality measurement and
  performance incentive programs.

7
Target Audiences
Pharmacy Administrators
Payers, e.g., Natl Business Coalition on Health
Practicing Pharmacists
State Medicaid Administrators
State Pharmacy Associations
Health Plans
Academic Pharmacy
8
Key Messages

• Pharmacy Audiences
• Understanding the philosophy of quality
  improvement in healthcare, and the role of PQA to
  improve the quality of medication use in the U.S.
  
• Awareness of the processes and tools of quality
  improvement and the ability to apply a quality
  improvement process to pharmacy practice.

• Payer/Health Plan Audiences
• Awareness of Pharmacy to improve medication use
  and contribute to overall care improvement
• Awareness of the value of pharmacy quality
  measurement in the context of providing
  meaningful information to guide consumer choice.

9
Goal 1

• Target and Prioritize communication to Pharmacy
  Associations
• Raise Awareness of quality improvement in
  healthcare, role of PQA and PQA Measures (PQA
  Awareness Presentation)
• Target and Prioritize communication to key
  stakeholders beyond the pharmacy environment to
  include groups such as the National Business
  Coalition on Health, large health plans and large
  employers.
• Raise Awareness of the role of pharmacists and
  PQA in improving quality of medication use (PQA
  Awareness Presentation)
• Expand the current PQA website to use as a
  resource in the communication plan

• Promote Awareness

10
Goal 2

• Create and train a select group of PQA members to
  serve as speakers to present to pharmacy
  associations and related healthcare organizations

• Build communi-cation capacity

11
Goal 3

• Release an RFP to develop core educational
  materials focused on quality improvement and its
  potential impact on pharmacy and medication use.
  Ensure these educational materials are available
  in multiple formats including web-based
  training.
• Rollout Educational Materials Across Schools of
  Pharmacy
• Conduct Train the Trainer Program
• Propose a Quality Improvement Educational Plan at
  Schools of Pharmacy
• Rollout Educational Materials Across Chain
  Pharmacies and Large Health Plans
• Chain Pharmacies
• Health Plans

• Educational Materials

12
2008 Timeline
13
Key Drivers for Success

• Collaboration with Schools of Pharmacy in the
  initial development and train the trainer
  rollout of quality improvement training
  materials.
• Implementation of the PQA Speaker Bureau to
  effectively and efficiently communicate to a more
  broad audience that includes payers and
  employers.
• Coordination among Pharmacy Associations in
  communicating the importance of Pharmacy Quality
  Measurement in promoting appropriate medication
  use.
• Adequate Funding for Quality Improvement Program
  Development and Web-based training.