What does Mobile Multimedia mean to all of us

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What does Mobile Multimedia mean to all of us ?
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At work
On the way home

• Keeps us connected,
• to help make our lives easier
• Wherever we are

With friends
At home
On holiday
At school
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UMTS
EDGE
GPRS
GSM
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Making Technology Relevant
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A day in the life of a young executive
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A day in the life of a working executive
700 am Alarm clock wakes me up
745 8.30 am Take LRT to KLCC
830 900 am Glance at newspaper headlines _at_
Starbucks
900 am Try to check emails on desktop PC
915 am Meeting 1 at Conference Room
1100 am Try to check emails again
1130 am Meeting 2 in PJ
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Multimedia Messaging Services (MMS)

• Enhanced SMS
• Send messages to and from mobile phone terminals
  with pictures and sounds attached

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Java Content Downloads
Online Map service with graphics
Stock trading software
Fleet Management
A open and simple programming language that
allows for enhanced applications and content to
be downloaded to mobile phones
Financial services
Java games
Animated messages
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Java Content Downloads
Stock trading/ monitoring software
Online Map service with graphics
Fleet Management
A programming language that allows for enhanced
applications and content to be downloaded to
mobile phones
Animated messages
Java games
Financial applications
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Location Based Services (LBS)
Mobile services and applications with reference
to the location of the mobile customer
Mobile Advertising Offers and discounts from
major brands based on the location of the retail
outlet and customer
Find my Friends Find out where your friends or
family members are by finding out the current
location of their mobile phone
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Bringing Mobile Multimedia Services to Customers
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Critical Success Factors
In order for technology and applications to make
a difference, we need to make sure that customers
understand and use the services
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Segmentation

• Which services do our customer segments want ?
• Must offer the right services to the right
  segments !

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Segmentation
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The Customer Experience

• Make it as simple as possible for customers
• Easy to understand and easy to use
• Automatic activation
• No need to manually set up the phones
• As few key strokes as possible

eep
t
raightforward
imple
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Pricing

• Price is a very important component of the
  product which effects both customer usage and
  company revenue streams

• Willing to pay an additional 20 25 on top of
  current usage per month for new multimedia
  services
• The cost of a MMS in most foreign markets is
  about 3 5 times a SMS
• Most customers will pay between RM500 RM1,000
  for a new multimedia mobile phone

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Communications Branding
eep

• Simplify communications as much as possible
• Prioritize communication messages for better
  focus
• Communicate relevance of product to consumers
• If it looks good, it helps

t
raightforward
imple
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A day in the life of a young executive with
Mobile Multimedia
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A day in the life of a working executivewith
Mobile Multimedia Services
700 am Alarm clock wakes me up
745 8.30 am Take LRT to KLCC
830 900 am Glance at newspaper headlines _at_
Starbucks
900 am Try to check emails on desktop PC
915 am Meeting 1 at Conference Room
1100 am Try to check emails again
1130 am Meeting 2 in PJ
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• Keeps us connected,
• to help make our lives easier
• Wherever we are