Vision, Mission

1
Vision, Mission Values

• Bringing together the best of Bumble Bee Seafoods
  
• Connors Bros

2
Company Vision

• To be a brand leader in value-added food products
  in each of our global markets, marketing and
  supplying quality seafood and canned protein
  products.

3
Mission Statement

• Connors Bros Income Fund is a worldwide marketer
  and supplier of branded, protein-rich food
  products, with a primary focus on seafood.
• Our Mission is to secure a leadership position
  in all of our global markets, providing quality,
  value-added products to our consumers, as well as
  expertise and efficiency to our customers.
• We intend to build on our core competencies to
  ultimately become a leader in three areas
• o Canned seafood and protein products in North
  America
• o Canned seafood in Europe and other
  profitable global markets
• o Fresh and frozen seafood in North America.
• We are committed through profitable, organic
  growth and synergistic acquisitions to meet the
  needs of our consumers, customers, business
  partners, employees and unit holders.

4
Company Values

• Integrity - Our behavior will withstand the most
  discerning public scrutiny. Our communications
  with each other will be honest and authentic and
  we will share knowledge freely.
• Respect - People count. We respect the
  individual and value the contributions of each
  employee and business partner. We will
  demonstrate a high regard for the environment,
  our communities, employees, suppliers, customers,
  consumers and shareholders.
• Ethics - We insist on following the highest
  ethical standards and adhering to our Company
  Values. We are each responsible to conduct our
  business relationships, internal and external,
  with the highest level of professionalism and
  integrity.

• Commitment - We are passionate and do as we say.
  We provide a motivational environment to exceed
  our expectations, as well as those of our
  customers. We hold ourselves accountable for our
  actions and decisions, balancing profitable
  growth, with an appropriate degree of personal
  responsibility and empowerment.
• Excellence We will strive to achieve high
  standards of personal and corporate performance
  in all our endeavors. We celebrate successes and
  learn from failures. We work together to develop
  people to their full potential.
• Winning - We value results, a strong work ethic
  and continuous, innovative improvement in
  standards, quality and timeliness. We are
  committed to winning in today's competitive
  market place, anticipating change and embracing
  new ideas and innovation.