Welcome to ASI

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Welcome to ASI

• Presented by ASI Distributor Services

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Since joining ASI over a month agowe acquired
four new prospects, are quoting on several large
jobs and expect orders very shortly. We can see
now that we will be getting printing jobs from
these new leads as well. We just did a printing
job for one of our prospects because of inroads
with promotional products.   John
Lesko asi/225065
ASI UPS this simple partnershipsingle
handedly added several thousand dollars to our
bottom line in '07 and '08.This was a "turning
point" for me in our appreciation of ASI's
partnership. Bobby Lehew asi/309656
In one transaction we earned over 70,000 with
minimal effort. We had a tight delivery
schedule, but worked with our supplier to make
sure the in-hands date could be met. We believe
our achievements in the business are a direct
result of ASI and ESP Online. Lisa
Buehler asi/372419
dream INK has grown each month sinceour start
in January with your sales and support. ASI
allowed me to challenge local competitors,
utilizing my creative talents, problem solving
skills and marketing experience with a truly
unique, "one-source" network of anything that can
be printed, packaged or promoted! Jason
McSweeney asi/183364
ASI membership entitles us to several
advantages. Partnerships with UPS,Affinity
Express (who we use exclusively),and OfficeMax
have more then paid forour membership. Nancy
Lott asi/353551
"ESP Online gives me a competitive advantage
in the industry. Im able to quickly pull
together organized personalized quotesfor
prospects and customers consistently beating my
competition to the table. The time savings is
worth the membership cost many times over.
Combined with search capabilities, and
subscribing is a no-brainer." Chris
Dixonasi/300094
As an owner of a trophy and awards shop we
wanted to offer our customers choices,
competitive prices, and promotional products. We
joined ASI, subscribed to ESP Online and
LogoMall and increased our sales
immediately. Jeffrey Lesko asi/115022
We are very new to ASI, but have seenan
immediate benefit to being a Member. With ASI on
our side, customers can now look to us to supply
them with all their promotional needs as well as
the products and services that they already get
from us. Anthony Narcise asi/300849
"I love my ASI membership because it putsmoney
in my pocket fast. I can quickly createa
presentation of ideas in ESP Online send out
those ideas within 30 minutes of a request...
I have had orders signed within one hourfrom
initial request and I didn't leave the house, now
that's putting money in my pocket fast. Thank
you ASI!" Terry Greer asi/304978
I recently took the big leap and decided to
venture out on my own. Now, less than 6 months
later, I just closed a deal that netted me over
11,000 profit on one sale. Starting my own
company through ASI has been the best business
decision I have ever made. Brennan
Ryan asi/194718
I had a huge presentation recently for oneof
our top clients. Our job was to present new,
unique, and unusual ideasWe used ESP Onlines
virtual sample feature to seamlessly place the
client's logo onto the products. We not only
impressed them with our presentation, but walked
out of the meeting with a 10,000 piece order for
one of thevirtual sample items! Jessica
Ibsenasi/194718
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Promotional Products Industry

• Promotional products are items imprintedwith
  a logo or advertising message andgiven to
  customers as premiums, prizes, commemorative
  products or other incentives.

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Promotional Products Industry

• 19.6 billion spent on promotional products
  annually

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Top 10 Reasons To Sell Promotional Products

• You will increase sales from your current
  customers.
• Youll introduce your main business to new
  customers.
• There is no inventory to carry no investment in
  expensive equipment.
• Youll improve your customer retention no need
  for them to go to another vendor.
• You understand logos/ artwork, you already know
  the products.

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Top 10 Reasons To Sell Promotional Products

• Big savings on everyday business services.
  (average ASI member saves 2400/year)
• New technologies make sourcing products and
  promoting your capabilities simple.
• The average order is about 1,000 and customers
  typically buy 3 times per year.
• Low barrier to entry costs less than a cell
  phone bill to get up and running.
• Your customers already buy promotional products -
  shouldnt it be from you?

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What is ASI?

• ASI is the largest media and marketing
  organization serving the advertising specialty
  and promotional products industry for over 50
  years.
• With over 25,000 members it is the largest
  professional membership network in the industry
• 3500 Suppliers manufacture or importpromotional
  products.
• 22,000 Distributors sell products to end buyers
• Premier provider of media services to the ad
  specialty industry which includes award-winning
  magazines, catalogs, tradeshows, and business
  software.

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ASI Benefits Add Up To Huge Savings
Discounts up to 45 shipping, 65 freight with
worlds largest package delivery company
Savings as much as 50 on monthly credit card
processing fees
Special member pricing on hundreds of items
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The Power of Branded Marketing

• 71 of business professionals reported receiving
  a
• promotional product in the last 12 months.
• 76.1 of consumers could remember a companys
  brand
• when given a promotional product.
• In comparison 53 could recall the name of a
  single
• magazine or newspaper advertiser.
• Spending on branded products was 83 greater than
  radio
• advertising, 73 greater than Internet display
  ads and nearly
• 5 times larger than outdoor advertising.

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95 of all businesses purchase Promotional
Products Who tops the list?

• Financial
• Manufacturing
• Health/Medical/Hospitals
• Consumer Products
• Education/Schools/ Universities
• Associations/Clubs/Civic Groups
• Source Counselor Magazine
• State of the Industry, July 2008

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How End-Buyers Use Promotional Products

• 73 Business gifts
• 52 Customer retention loyalty programs
• 48 Trade shows
• 47 Employee incentives recognition
• 41 Customer acquisition

Source Counselor Magazine, December 2007 Survey
look at the buying habits of 500 end-buyers
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Top 5 Most Effective Products

• End buyers Top 5 in 2008 Survey
• - Apparel
• - Writing Instruments
• - Desk Accessories
• - Food Gifts
• - Gift Cards

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The Successful Start

• Position yourself as a Branding Marketing
  expert
• Crossing over from another industry?... Start
  with the clients/contacts you already know!
• Set up a display order imprinted catalogs
• Actively promote your website everywhere
• New business? Start by selling to people you know

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Customize Your Solution

• What is the purpose?
• Who is your target market?
• What are you willing to spend to accomplish
  your goal?
• Budget for the projectnot a product
• What is your timeframe?

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• 32,000 Distributors, including 100 of the
• Counselor top 40 distributors use ESPOnline
• to manage their business, increase sales
• and profit margins.
• Find products quickly and create
• professional presentations.
• Sales Generating Event Planner
• Industry Standard Purchase Order
• Professional Virtual Samples
• Confirmed Pricing by Suppliers

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• End-buyer shopping engine
• Over 300,000 items for end-buyers to purchase
• Same shopping engine that powers Home Depot,
  Barnes Noble, and Walmart.com
• 24/7 Lead generator
• Generate ideas with a Google-like keyword search
• End-buyers orders come directly to your inbox
• Professional appearance
• Give your company a first class website to
  impress your customers

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Catalogs

• ASI produces 10 different catalogs to market your
  business
• Top sellers
• Spectrum
• Idea Showcase
• Media File
• The Gift Book
• The average catalog is viewed by 3 or more
  prospective customers
• Drives traffic to your website

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ASI Membership Packages
Monthly Payment

• ESP Online, LogoMall and Catalogs 209.99
• ESP Online and LogoMall 189.99
• Membership and ESP Online 129.99
• Basic Membership 29.99

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ASI Resources For Success

• New member website www.asicentral.com/newmember
• Download Jumpstart - 30 days to revenue
• Marketing your business, free sales collateral,
  marketing tips, and worksheets
  www.asicentral.com/marketing 
• Education Getting Started Video Series
• ASI Education ASI Shows and 24/7 Webinars

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Thank You

• We look forward to helping your
• business grow in our industry
• ASI Distributor Services
• 800-546-1350