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1
Leveraging Demographic ChangeBusiness
Strategies to deal with an Aging Workforce
FIRST PART September 2006
2
Objectives of this Presentation
  • Demonstrate to you that Demographic Change is a
    key strategic issue to be taken seriously
  • Illustrate how industry leaders are tackling this
    issue
  • Discuss with you approaches to reacting in a
    timely manner to demographic change
    and leveraging it to your advantage

3
Aging of Societies A Global Issue
4
The crisis is looming in the West
Europe
US
  • Fertility below replacement rate leading to rapid
    contraction of working-age population
  • Low labor force participation 50 currently only
    4 in 10 people aged 55-64 are working
  • Workers 50-64 will increase by 25 over the next
    20 years, while those 20-29 will decrease by 20
  • Large countries such as Germany, France and Italy
    face a rapid rise in pension expenditures, to
    more than 15 of GDP in 2050
  • Early retirement culture causes an increasing
    dependency ratio
  • EU will introduce legislation in 2006 that makes
    ageism at work illegal
  • US fertility of 2,1 children/ woman at
    replacement level
  • US Highest workforce growth will be people aged
    55-64 51 from 2002-2012 workers aged 35-44
    will decrease 7
  • By 2010, the US will have 10 million more jobs
    than workers
  • By 2012, the US workforce will have reached the
    highest ever median age at 41.4
  • State pension systems do relatively well due to
    limited benefits pension burden expected to peak
    below 10 of GDP between 2030 and 2050
  • In US, costs of company-financed pensions
    threaten health of corporate giants

Source Statistical Offices US Labour Office
World Bank OECD Press search Team analysis
5
but also in Asia
Asia
Singapore
  • Japan almost 20 of the population 65, the
    highest share in the world
  • The Japanese workforce is already shrinking at a
    pace of 1 p.a., over the next three to four
    years 10 million people will retire
  • Hong Kong has the lowest birthrate in the world
    at 0.8 child per woman and may follow suite to
    Japan
  • South Korea is aging even more rapidly than
    Japan, albeit from a younger starting point
  • China working age population to the aged is
    estimated to decline from 101 to 41 by 2030
  • No pension system in the largest countries,
    India and China families generally care for
    their ageing relatives
  • Combined with low income, this leads to a
    big burden for economic development
  • Fertility below replacement rate leading to
    shrinking of working-age population
  • 50 make up 22 of workforce
  • By 2030, Singapore will have reached current
    Japanese levels 20 of the population 65
  • 50 of unemployed are 40, due to lack of skills
    (esp. re. technology)
  • Government measures to encourage employment and
    development of 50, e.g. lower employer pension
    contributions and training
    subsidies
  • Reform of pension system underway, including
    stronger incentives for private investments into
    retirement provisions

Source Statistical Offices World Bank OECD
JARC Press search Team analysis
6
Aging of Societies A Global Issue with Local
Impacts
  • Worldwide the average fertility rate decreases
    from 5 children/ woman in the 1950s to today 2,7
  • Over the next half-century, OECD countries are
    set to experience a significant ageing of their
    populations. Past falls in fertility rates and
    increasing life expectancy will raise
    significantly the proportion of pensioners to
    work age population
  • Increased strain on public expenditures, e. g.
    social protection systems
  • Decreasing population growth leads to decreasing
    economic growth estimated decrease of European
    GDP from 22,25 today to 1,25 in 2040

7
Aging of Societies A Global Issue with Local
Impacts
Continental European Countries
  • Decline in fertility rates, partly very steep,
    leads to contraction of working age population
    (EU25 1,5 children/ woman)
  • Austria 1.39 children per woman
  • Germany 1.32 children per woman
  • Italy 1.28 children per woman
  • Slovenia 1.22 children per woman
  • Early retirement culture enforces effect of
    increasing dependency ratio

Sources UN World Population Prospects, 2004
Statistisches Bundesamt, 2005 Financial Times
Business Report 11.2005 The World Bank, 6.1996
OECD, 2003
8
General Aging Workforce Population Trends
Population aged 65 and over as of the
working-age population (aged 15-64) ,
2000-2050
  • Ageing driven by five key factors
  • Decreases in fertility below replacement rate
  • Longer life expectancy
    (majority of medical expenditure and
    progress in area of longevity)
  • Later entry into labor force
    (longer education duration)
  • Earlier exit from labor force
    (early retirement)
  • Limited immigration
  • In OECD countries, starting from a current level
    of 21 of GDP in 2000, age-related spending is
    projected to increase to about 27 of GDP by
    2050, especially for public pensions and health
    care
  • Decreasing population growth leads to decreasing
    economic growth estimated decrease of European
    GDP from 1.4 in 2005 to 1.25 in 2040
  • About 25 countries have legislation to replace
    all or part of their traditional state pension
    systems with private defined contribution schemes

Source World Population Prospects The 2004
Revision Population Database, Medium Variant
figures Team analysis
9
Aging of Societies Situation in Italy, Austria,
Slovenia- Fertility rates lead to population
decline
  • Since the early 1970s fertility rates have
    declined steeply and are among the lowest in the
    OECD (1,33 children per woman)
  • Italy and Slovenia face rapid process of dramatic
    population decline from 2015 on

Total population Italy, Austria, Slovenia 1000,
2000-2050
Decline 12 0,3 17
Source World Population Prospects The 2004
Revision Population Database Team analysis
10
Tenure/ age based wages as key hurdle to
employability
Employment rate and income ratio / Index, 2004
  • Higher income as hurdle to employment of older
    age workers
  • Main driver for higher income ratios are
    seniority principle and level of unionisation/
    rigidity of labour market
  • Legal protection of older workers functions as
    tax, lowering their employability
  • Performance related wage system as potential
    instrument
  • Compensation and benefits framework requiring
    comprehensive performance management systems
  • Age relevant elements can be integrated through
    lifestage oriented benefits package

12
UK
10
US
Denmark
Spain
8
Czech Republic
Employment rate of men aged 50 to 64 in
6
Germany
France
Norway
Italy
4
Japan
Netherlands
Luxembourg
2
0
1,0
1,1
1,3
1,5
1,7
1,8
1,2
1,4
1,6
Income Ratio of men 50 to 64 years old to men 25
to 29 years old (full time)
Source OECD Team analysis
11
Aging of Societies Situation in Italy, Austria,
Slovenia - Increased life expectancy lead to
higher average age
  • The Average Age in Austria, Germany, Italy and
    Slovenia will raise

Average age of population in Italy, Austria,
Slovenia (Age 15-64) 1000, 2000-2050
Source World Population Prospects The 2004
Revision Population Database Team analysis
12
Aging of Societies Situation in Italy, Austria,
Slovenia- Working age population contracts
  • Working age population will contract likewise
    decline by almost 40 until 2050
  • Shortage of highly qualified people due to
    demographic change

Working age population Italy, Austria, Slovenia
(Age 15-64) 1000, 2000-2050
Decline 33 18 36
Source World Population Prospects The 2004
Revision Population Database Team analysis
13
Large country differences in exit age and
employment rates
Exit age and employment rates of older
workers Age / , 20041)
  • Few exit because they feel too old for
    job
  • E.g., in Switzerland 50 of early retirees state
    health or company policy as reason only 3 feel
    too old for job
  • Potential impact of rise in exit age
  • Increase in HR expense older employees with
    higher average salary (assuming no other changes
    in legal framework)
  • In countries such as Switzerland or Sweden, only
    marginal enlargement of potential labour pool due
    to existing high employment rate3)

Sweden
Portugal
Ireland
US
UK
Netherlands
Spain
Switzerland
Finland
Germany
Denmark
Italy
Ø60.5
Czech Rep.
Luxemburg
Austria
Greece
Hungary
France
Belgium
Slovakia
Poland
Stockholm Target2)
Ø41
1) Data for US 2000 2) EU Stockholm target
increase employment rate of 55-64 year olds to
50 by 2010 3) Comparison with Italy Dualistic
structure with large majority exiting work force
at early age and small minority staying in
workforce for significant period of time Source
EU Commission BfS Avenir Suisse Murray
Gendell US Congressional Research Service Team
analysis
14
Additionally, increasing buzz on Aging Workforce
in the Press
  • Key topics in the Press
  • Implications for companies
  • Lack of skilled labour
  • Increase in popularity of early retirement
  • Mass retirement wave of baby boomers
  • Issue that companies haven't recognized the
    potential of talent available above retirement
    age/ dominating prejudices towards older
    employees (expensive, frequently ill, low
    interest in further education, reduced
    learning-capability)
  • Implications for public policy
  • Pension system crunch
  • Question of the statutory retirement age
  • Regional competitiveness

Press mentions E Aging WF1) 000, 2002-2006F
2)
1) Mentions in headline, lead paragraph, body
text 2) Based on press mentions YTD Source Team
analysis
15
and in Top Management
The consequences of demographic change are
currently still being underestimated. Already in
3 to 4 years we will clearly feel the impact of
the decreasing numbers of school graduates. We
stand before a new competition for the best
junior staff. Metro Group has recognized the
relevance of this topic early on and is
proactively dealing with the consequences.
Dr. Hans Joachim Körber CEO, Metro
Jack Watters European Medical VP, Pfizer
Not using the skills and the experience of older
people is a shame and from a business perspective
a waste.
The lack of younger, skilled workers -
particularly musical instrument engineers - will
be one of the biggest issues the company will
have to tackle in coming years. From last year,
we asked some employees to stay on after
retirement. The idea is that they would work with
the younger employees and pass on their knowledge
and skills to them.
Shuji Ito President,Yamaha
If we consider the statistics the challenge of
global aging may, in fact, be felt
most acutely in Asia.
Marshall N. Carter Former Chairman and CEO, State
Street Corporation
In our industry, we require a good mix of
employees from all age groups. We now stand
before the task of defining new models, processes
and team setups to enable experienced employees
to share their knowledge with younger generations
as well as to enhance the development and
employability of tenured employees.
Walter Anderau Former Member Exec. Board, Swiss Re
Source Press search Team analysis
16
Real advantages of employing an older workforce
Adecco Germany study
Other studies
  • More willing to work different schedules (72)
  • Serve as mentors (72)
  • Invaluable experience (72)
  • Stronger work ethic (69)
  • More reliable (68)
  • Add diversity of thought/approach (61)
  • More loyal (58)
  • Take work more seriously (58)
  • Have established networks (51)
  • Higher retention rates (44)
  • Commitment to doing quality work (5.4)
  • Someone you can count on in a crisis (5.3)
  • Get along with co-workers (5.1)
  • Significant advantages of older employees
  • Longer working hours
  • Stress resistance
  • Commitment to employer
  • No difference between younger
    and older employees
  • Health level
  • Sick days
  • Performance
  • Motivation
  • Significant advantages of younger employees
  • Education level
  • Employability

Source AARP SHRM Press search Team analysis
17
Lifelong Learning and Personnel development

Age
Age-differentiated
Age-integrated
Leasure time/ Retirement
Education
Work
Leisure/ Retirement
Old
Work
Middle
Education
Young
Riley, M. W. Riley, J. W. (1992) Individuelles
und gesellschaftliches Potenzial des Alterns, in
Baltes, P. B. Mittelstraß, J (Hrsg.) Zukunft
des Alterns und gesellschaftliche Entwicklung,
Berlin.
18
This is already having immediate effects
Main impact
Data points
Skill shortage
  • In aerospace and defense as much as 40 of the
    workforce in key companies will be eligible to
    retire by 20111)
  • The number of engineering graduates in developed
    countries is in steep decline (ca. 20 in US
    since 1996 and 30 in Germany since 1994), while
    the number of jobs requiring engineering skills
    jumped by between 15 (US) and 30 (Europe,
    Asia-Pacific)
  • 58 of HR managers surveyed in the US said it was
    more difficult in 2005 than it was in 2000 to
    find qualified applicants

Productivity loss
  • Inadequate knowledge transfer (esp. of tacit
    i.e. intuitive or experienced-based knowledge)
    has lead to significantly higher costs in
    maintenance of aircraft in the travel industry
  • Physical impairments can lead to 20 lower
    productivity on assembly lines

Direct cost increase
  • Rising health care costs for current and retired
    employees, e.g. over
    30 in Japan and the US since 1990
  • Ramifications of hiring back retirees, can be as
    high as one times annual salary

1) In 2011, first wave of baby boomers will turn
65 Source Company information OECD AARP (2005
survey) Press search Team analysis
19
but most Employers have not reacted yet
Recruiting
  • 85 of employers do not have recruiting of older
    workers on their radar screen
  • 67 of employers have not conducted workforce
    planning studies to understand where they will be
    facing skill shortages in the future

Development
  • 95 of employers do not have specific training
    for older employees
  • 90 of 55 employees do not take part in employer
    sponsored training
  • 64 of employers have not increased spend/
    adapted their training measures in regard to
    demographic change

Retention
  • 85 of employers do not lay a focus on retention
    of older workers
  • 80 do not offer special provisions such as
    flexible work arrangements to appeal to mature
    workers

Exit
  • 90 do not have instituted phased/ gradual
    retirement
  • 82 of employers do not capture institutional
    knowledge
  • 71 do not have succession plans or replacement
    charts

Source SHRM (2003 US Survey) AARP (2005 US
Survey) Conference Board Press search Team
analysis
20
But what is then the right approach to the key
questions?
  • Do I have an issue with my workforce?
  • If yes, how big is the issue?
  • What are the key elements of a solution?

Knowledge Management
Career Management
Lifelong Learning
Health Management
Diversity Management
  • How can I support a culture of respect towards
    experience and age, minimizing ageism/
    discrimination?
  • How do I develop the skills of younger managers
    to lead older employees?
  • How can I mitigate legal risks associated with
    anti-discrimination legislation?
  • How can I ensure ongoing employa-bility of my
    emplo-yees in all age groups (35)?
  • How can I continuously develop their skills in
    line with business strategy?
  • How can I restart development of older employees
    (or increase training participation) in light of
    a later exit from their job?
  • ...
  • How can I ensure an ongoing workability of my
    older employees?
  • How can I ensure varying task portfolios and
    stress levels for different employee groups?
  • How can I limit absenteeism and sick leave costs?
  • ....
  • How do I recruit (younger and older employees) in
    a more competitive labor market?
  • How do I engage and retain older employees to
    ensure high levels of motivation?
  • How can I ideally (re-)deploy or offer horizontal
    mobility to older employees?
  • ...
  • How can I retain knowledge before the backdrop of
    mass retirement waves?
  • How can I renew/ refresh the know-legde base of
    older employees?
  • How can I leverage the knowledge of older
    employees?

21
Contact
  • Anne KeibelHR Consultant
  • Adecco Human Capital Solutions
  • Valentinskamp 40-42
  • D-20355 Hamburg
  • Phone 49 (0)40/ 32 33 97- 15
  • Mobil 49 (0)172/ 30 45 163
  • Fax 49 (0)40/ 32 33 97 - 66
  • anne.keibel_at_adecco.de
  • www.adecco.de

22
Leveraging Demographic ChangeSECOND PART
September 2006
23
Diverse challenges due to demographic
changeGeneral Motors US
  • Due to changes in workforce structure, General
    Motors currently has to finance
    two and a half pensioners per employee.
  • The pension fund today falls short of 19 bn
    (which equals the market capitalization of the
    company) even after having infused close to 30
    bn to cover obligations since 2004.
  • Pensions plus health benefits add a 1000 to
    the cost of each car it makes.

Source Press search Team analysis
24
Diverse challenges due to demographic
changeBoeing US
  • During a business downturn in the mid-1990s,
    Boeing offered early retirement
    to 9000 senior employees.
  • The resulting loss of knowledge and inexperience
    of replacement employees threw the firms 737
    and 747 assembly lines into chaos (leading to a
    one month total shut down of production),
    contributing to a loss of 1.6 bn and the switch
    of key customers to arch-rivals Airbus.

Source Company information DeLong Press
search Team analysis
25
Diverse challenges due to demographic
changeMitsubishi Japan
  • In Japan, Mitsubishi has been faced with a
    rapidly shrinking pool of young job applicants
    and has initiated a comprehensive rehiring plan
    for retired employees.
  • Approximately 600 employees have been rehired
    since 2003, at salary levels 60 below what they
    were earning before retirement.
  • At the same time to avoid rapidly increasing
    payroll costs due to age based wage systems as
    much as to leverage new markets the search for
    oversea production locations has been intensified.

Source Company information Japan Organization
for Employment of the Elderly and Persons with
Disabilities Team analysis
26
Diverse challenges due to demographic
changeNippon Paint Japan/ Singapore
  • With an average age of 48 in their Singapore
    logistics department, Nippon Paint was facing an
    increased rate of human errors due to physical
    impairments. This was leading to wrong color
    paints being delivered to the customers, or goods
    stored in the wrong place at the company's
    warehouse.
  • First successful measures have included the
    introduction of an electronic bar-coding system
    aiding older workers with eyesight limitations
    and lift systems enabling older workers to carry
    heavy loads of raw materials, all leading to
    higher productivity of the workforce.

Source Press search Team analysis
27
Diverse challenges due to demographic
changeWestpac Australia
  • Westpac, a financial services institution, was
    facing the issue that older customers (45 making
    up 49 of their customer base) felt that younger
    staff were not experienced enough to address
    their financial concerns and did not relate to
    this customer group. Only 20 of their front line
    employees fit the required age profile, only 3
    are 55.
  • As a reaction, the company launched its Age
    Balance initiative and has hired close to
    900 people who are over 55.

Source Company information Press search Team
analysis
28
Diverse challenges due to demographic
changeAnhalt Elektro Motor Werke Germany
  • Anhalt Elektro Motor Werke, a 165-employee
    specialty engine maker in Dessau, Germany, is
    facing a mass retirement wave of over a quarter
    of its employees in the coming 10 years.
    This trend is exacerbated by very low
    fluctuation rates and the recruiting practice of
    replacing exiting employees with apprentices.
  • The situation is especially critical in the area
    of engineers, who have an even higher average age
    and where a typical induction period of 3 to 5
    years is required.
  • As a reaction, the company has begun with
    structured succession planning and is actively
    recruiting employees
    above 50.

Source Press search Team analysis
29
Diverse challenges due to demographic
changeHBOS UK
  • No. 4 British bank Halifax Bank of Scotland
    (HBOS) believes that failure to achieve an
    age-diverse workforce risks
    alienating their current customer base, 50 of
    whom are 50, as well as
    potential customers (50 group representing 70
    of British high-net-worth).
  • In addition, age-discrimination legislation in
    Britain is creating a legal risk attached to
    previous recruiting practices.
  • HBOS has reacted in significantly stepping up
    their recruiting of older age employees, hiring
    people up to the age of 70. This has earned them
    accolades as an age diverse employer and
    recognition in the marketplace.

Source Employers Forum on Age
30
Diverse challenges due to demographic
changeItaly
  • In Northern Italy the predominantly family-owned
    businesses are possible victims to international
    conglomerates because they do not find
    appropriate successors.

Source Employers Forum on Age
31
Reflect following effects
Main impact
Data points
Skill shortage
  • In aerospace and defense as much as 40 of the
    workforce in key companies will be eligible to
    retire by 20111)
  • The number of engineering graduates in developed
    countries is in steep decline (ca. 20 in US
    since 1996 and 30 in Germany since 1994), while
    the number of jobs requiring engineering skills
    jumped by between 15 (US) and 30 (Europe,
    Asia-Pacific)
  • 58 of HR managers surveyed in the US said it was
    more difficult in 2005 than it was in 2000 to
    find qualified applicants

Productivity loss
  • Inadequate knowledge transfer (esp. of tacit
    i.e. intuitive or experienced-based knowledge)
    has lead to significantly higher costs in
    maintenance of aircraft in the travel industry
  • Physical impairments can lead to 20 lower
    productivity on assembly lines

Direct cost increase
  • Rising health care costs for current and retired
    employees, e.g. over
    30 in Japan and the US since 1990
  • Ramifications of hiring back retirees, can be as
    high as one times annual salary

1) In 2011, first wave of baby boomers will turn
65 Source Company information OECD AARP (2005
survey) Press search Team analysis
32
most Employers have not reacted yet
Recruiting
  • 85 of employers do not have recruiting of older
    workers on their radar screen
  • 67 of employers have not conducted workforce
    planning studies to understand where they will be
    facing skill shortages in the future

Development
  • 95 of employers do not have specific training
    for older employees
  • 90 of 55 employees do not take part in employer
    sponsored training
  • 64 of employers have not increased spend/
    adapted their training measures in regard to
    demographic change

Retention
  • 85 of employers do not lay a focus on retention
    of older workers
  • 80 do not offer special provisions such as
    flexible work arrangements to appeal to mature
    workers

Exit
  • 90 do not have instituted phased/ gradual
    retirement
  • 82 of employers do not capture institutional
    knowledge
  • 71 do not have succession plans or replacement
    charts

Source SHRM (2003 US Survey) AARP (2005 US
Survey) Conference Board Press search Team
analysis
33
But what is then the right approach to the key
questions?
  • Do I have an issue with my workforce?
  • If yes, how big is the issue?
  • What are the key elements of a solution?

Knowledge Management
Career Management
Lifelong Learning
Health Management
Diversity Management
  • How can I support a culture of respect towards
    experience and age, minimizing ageism/
    discrimination?
  • How do I develop the skills of younger managers
    to lead older employees?
  • How can I mitigate legal risks associated with
    anti-discrimination legislation?
  • How can I ensure ongoing employa-bility of my
    emplo-yees in all age groups (35)?
  • How can I continuously develop their skills in
    line with business strategy?
  • How can I restart development of older employees
    (or increase training participation) in light of
    a later exit from their job?
  • ...
  • How can I ensure an ongoing workability of my
    older employees?
  • How can I ensure varying task portfolios and
    stress levels for different employee groups?
  • How can I limit absenteeism and sick leave costs?
  • ....
  • How do I recruit (younger and older employees) in
    a more competitive labor market?
  • How do I engage and retain older employees to
    ensure high levels of motivation?
  • How can I ideally (re-)deploy or offer horizontal
    mobility to older employees?
  • ...
  • How can I retain knowledge before the backdrop of
    mass retirement waves?
  • How can I renew/ refresh the know-legde base of
    older employees?
  • How can I leverage the knowledge of older
    employees?

34
The Idea
  • Klaus J. Jacobs, CEO of Adecco Group, through his
    foundation helps to create conditions which are
    conducive to the holistic development of people,
    since 1988.
  • Recognizing the immense challenges of the
    demographic changes for societies as well for
    organizations and individuals, he established the
    Jacobs Center for Life-long Learning and
    Institutional Development (JCLL) at the
    International University Bremen (IUB), Germany,
    in 2001.

35
The Idea
  • In order to have the major stake and to gain
    quality leadership in an emerging consulting
    market for demographic issues he brought together
    a new consulting unit at Adecco with the JCLL in
    2005.
  • Since 2005 a team of Aging Workforce Consultants
    is internationally active to provide companies
    with Demographic Fitness.

36
On the way to Demographic FitnessFields of
Activity and Levels of Demographic Fitness
Levels
Strategy
Organization
Individual
Demographic Fitness
Career Management
Lifelong Learning
Fields of Activity
Objective
Knowledge Management
Health Management
Diversity Management
37
On the way to Demographic FitnessChallenges for
Companies
Career Management Missing perspectives for older
people reduce their levels of motivation.
Lifelong Learning Low participation in further
training leads to inability to adapt to demands
of new production processes.
Knowledge Management Mass Retirement of large
cohorts stands for the loss of vital knowledge
and experience within short time periods.
Health Management High rates of absenteeism,
especially among olders, deplete overall
productivity of companies.
Diversity Management Discrimination of older
people work like self-fulfilling prophecies and
affect motivation and health of the employees.
Sources Team analysis
38
Program development requires proactive,
structured approach
Demographic Fitness
Implementation
Demographic Fitness Concept

Demographic Fitness Diagnostics
Quick Scan
Comprehensive Check
Key Activities
  • (Quantitative) analysis of current and future
    demo-graphic structure
  • Definition of critical areas re. future
    development
  • Internal and external analysis of critical
    areas
  • Definition of key initiatives to achieve
    demo-graphic fitness
  • Tailored design of initiatives
  • Development of business case
  • Development of implementation plan
  • Implementation of initiatives
  • Implementation controlling/ success measurement

Results
  • Rapid preliminary
  • understanding of
  • potential issues
  • Age pyramids and typologies
  • Prioritised areas for further analysis
  • Decision base for
  • demographic
  • fitness initiatives
  • Opportunities/ risks matrix
  • Strategy alignment
  • Initiative priorities/ recommendations
  • Basis for imple-
  • menting demo-
  • graphic fitness
  • Economic rationale
  • Roadmap for implementation
  • Sustained
  • Demographic
  • fitness
  • Implemented initiatives
  • Ingrained aware-ness of demo-graphic change

39
Industry Leaders are setting the paceHigh
profile cases
Company
Key issues
Initiatives
BMW
  • Skill shortages
  • Entire production site (Leipzig) focused on
    recruiting 45
  • Ergonomic design of assembly lines

Procter Gamble/ Eli Lilly
  • Skill shortages
  • Introduction of YourEncore.com to tap into
    experienced personnel on a demand basis (full and
    part-time)

Deutsche Bank
  • Cross-generational cooperation
  • Lifelong learning
  • Defined part of the working time spent in other
    jobs
  • Intergenerative teams built and know-how tandems
    introduced
  • Opened training programs to older age groups
  • Career management
  • Systematic way to develop competencies of
    employees
  • Dual career model for different career tracks

Global Consumer Goods Producer
International Financial Institution
  • Knowledge retention/ sharing
  • Job rotation introduced in order to get a right
    balance between continuity and change
  • Age diverse teams to make the entry of new
    employees into the company more easy
  • Phased retirement to ensure knowledge transfer

Source Company information Press search Team
analysis
40
On the way to Demographic FitnessAdecco Case
Study Accountancy Firm
  • Challenge Assessment
  • Internal performance management study conclusion
    Performance and productivity is decreasing with
    increasing age
  • Demographic analysis conclusion As the average
    age is 43 years, major problems are expected to
    occur especially in performance and
    productivity-rates
  • Impact and Organizational Result
  • Awareness of age-related differences of the
    employees within the organization
  • All managers possess communication skills
    regarding the career-assessment program in 2006
  • All employees are familiar with their
    professional strengths and weaknesses and are
    well placed in the company
  • Increasing productivity
  • Project Scope
  • Career Assessment
  • Skill Training for Management in the context of
    the integration of an Age-Conscious Staffing
    Policy
  • Career scan
  • Career development interviews

41
On the way to Demographic FitnessAdecco Case
Study Global Consumer Goods Producer
  • Challenge Assessment
  • Significant part of workforce facing retirement
    in the coming years
  • Uncertainty among potential retirees regarding
    current work/ life balance as well as
    alternatives to conventional retirement
  • Impact and Organizational Result
  • Clarity on career path opportunities for older
    employee age groups
  • Higher engagement of older employees
  • Project Scope
  • Development of a series of workshops with target
    groups to assist participants in the exploration
    of the next phase of their life
  • Guiding individuals through a comprehensive
    career/ life planning process, including
    productivity measurement and career transition
    approach
  • Selected additional individual coaching

42
On the way to Demographic FitnessAdecco Case
Study International Financial Institution
  • Challenge Assessment
  • Company moving functionally oriented to project
    oriented organization
  • Faced with increasing number of younger managers
    managing older employees
  • Additionally talent shortages projected for key
    business areas
  • Impact and Organisational Result
  • Clear understanding of impact of demographic
    change on organization
  • Pragmatic adaptation of existing HR tools and
    processes to integrate aspect of aging workforce
  • Project Scope
  • External analysis of key demographic developments
  • Internal analysis of starting situation
  • - Current demographic structure
  • - Drivers of current demographic structure
  • - Projection of future demographic structure
  • - Survey of employee satisfaction by age key HR
    dimensions
  • Development of position paper of required
    adaptations to existing HR tools and processes

43
Summary Demographic Aging is here to stay
  • Demonstrate to you that Demographic Aging is a
    key strategic issue to be taken seriously
  • Great number of employers already grappling with
    consequences of Aging Workforce
  • Asia just as implicated as US or Europe
  • Selected companies have already reacted
  • Best practices demonstrate that Demographic
    Fitness allows for competitive advantages
  • Illustrate how industry leaders are tackling this
    issue
  • Discuss with you approaches to reacting in a
    timely manner to demographic change and
    leveraging it to your advantage
  • Achieving Demographic Fitness requires
    understanding of entire breadth of HR competence
    areas
  • Theres no one-size-fits-all
    programs require proactive diagnostic and
    tailored approach

44
Contact
  • Anne KeibelHR Consultant
  • Adecco Human Capital Solutions
  • Valentinskamp 40-42
  • D-20355 Hamburg
  • Phone 49 (0)40/ 32 33 97- 15
  • Mobil 49 (0)172/ 30 45 163
  • Fax 49 (0)40/ 32 33 97 - 66
  • anne.keibel_at_adecco.de
  • www.adecco.de
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