Editorial PR

1
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• GOAL Communication! Getting your story out
  there to the gay lesbian community.

2
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• WHY editorial coverage, combined with strategic
  print and online advertising, is a cost-effective
  and strong part of an organizations marketing
  mix.

3
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• HOW
• First Step you have a compelling story have it
  written by a gay press writer, typically
  freelance.
• Story should be informational, timely and
  relevant to the gay media and public you are
  trying to reach.Can be an interview.

4
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• HOW TO FIND A WRITER
• Glean bylines in local gay publications
• Research and locate gay writers at
  GayLinkContent.com

5
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• Story is then summarized and turned into a press
  release.Fact-based announcement about the topic
  of the story.
• Can be written by some writers, in house staff or
  PR professional.

6
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• Press Release should have links to1. High
  Resolution and Low Resolution Photos created and
  made available just for the Gay Media.2. The
  Story in its Entirety, emphasizing story is
  written by 3rd party writer.

7
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• DISTRIBUTION
• Gay Lesbian Media Distribution List - HIM
  Corps 2000 press distribution list - US
  Newswires Gay Lesbian media list - In-house
  fax distribution list
• Press Events luncheons, press conferences,
  press trips
• Your Own Customers, Site Members and Vendors,
  depending on the topic itself.

8
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• Push vs. Pull press release should also be
  distributed to GayLinkNews.com and GayWire.net
• Used by many gay lesbian publications and
  websites DAILY for finding up-to-date gay press
  releases.

9
Editorial / PR
A Day In The Life of an Article for Gay
Lesbian Media

• Story is picked up by a variety of gay lesbian
  websites and publications.