Hispanic America 2002

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Hispanic America 2002
New Orleans April 26, 2002
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The Key Demographics of the Hispanic Electorate
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Ethnicity
Hispanic Trends Poll - 2000
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Country of Birth1988
Univision Poll - 1988
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Country of Birth2001
AFL-CIO Poll - 2001
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Hispanic Immigrant VotersCitizenship Year
AFL-CIO Poll - 2001
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National TV News Preference1988
Univision Poll - 1988
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National TV News Preference2000
Hispanic Trends Poll - 2000
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Age
AFL-CIO Poll - 2001
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Education
AFL-CIO Poll - 2001
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The Mindset of the Hispanic Electorate
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The American Dream
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The United States is the greatest nation on
earth.
AFL-CIO Poll - 2001
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No matter how poor you start out in this
country, you can make it if you work hard.
AFL-CIO Poll - 2001
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Owning my own business is an important goal for
me.
AFL-CIO Poll - 2001
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Owning my own business is an important goal for
me.
Totally/ mostly agree answers
AFL-CIO Poll - 2001
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The Discrimination Factor
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Latinos face serious discrimination in the U.S.
that prevents them from getting ahead.
AFL-CIO Poll - 2001
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Most employers do not treat their Latino
employees fairly.
AFL-CIO Poll - 2001
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The Melting Pot model may not apply to new
Latino immigrants
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Being part of the Latino or Hispanic community
is extremely important to me.
AFL-CIO Poll - 2001
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Do you prefer to speak English or Spanish at
home?
AFL-CIO Poll - 2001
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The Issues
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Latinos are divided on the primacy of economics
or family values
AFL-CIO Poll - 2001
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Language is a point of differentiation
5
5
44
54
42
51
English
Spanish
Creating jobs more important
Moral and family values more important
AFL-CIO Poll - 2001
Not sure
26
Government should do more to help families, even
if it means higher taxes.
AFL-CIO Poll - 2001
27
Government should do more to help families, even
if it means higher taxes.
Totally/ mostly agree answers
AFL-CIO Poll - 2001
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Prayer is an important part of my daily life.
AFL-CIO Poll - 2001
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Candidate A says that we need to get back to
moral values by opposing marriages between people
of the same sex and opposing most types of
abortion.Candidate B says that family values
include having enough food, good housing and a
decent education and that government should help
families with economic problems to provide what
is necessary for their children.
AFL-CIO Poll - 2001
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Latinos favor increased spending on public
education over vouchers.
AFL-CIO Poll - 2001
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Latinos favor increasing the minimum wage over a
hands-off approach to the economy
AFL-CIO Poll - 2001
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Candidate A says that the best way to insure a
strong economy is to encourage free trade with
older countries and that agreements like NAFTA,
the Free Trade Agreement with Mexico, help the
United States sell its products to other
countries and create jobs here at home.Candidate
B says that free trade means fewer jobs for
American workers and lower pay for the jobs that
are left. He says that agreements like NAFTA
encourage American companies to move jobs to
countries where workers are paid much less than
in the United States.
AFL-CIO Poll - 2001
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Latinos support a national health insurance
program over current system
AFL-CIO Poll - 2001
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Latino voters support Amnesty for illegal
immigrants
Hispanic Trends Poll - 2000
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Latino voters are split on the Abortion issue
Hispanic Trends Poll - 2000
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Latino voters are split on the Death Penalty
Hispanic Trends Poll - 2000
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The Lessons of the 2000 Presidential Campaign
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1996 Presidential ResultsHispanic Voters
VNS Exit Poll - 1996
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Hispanic Voters 1996 vs. 2000
Millions of Voters
VNS Exit Polls 1996/2000
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2000 Presidential ResultsHispanic Voters
VNS Exit Poll - 2000
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Hispanic Voters1996 vs. 2000
VNS Exit Polls 1996/2000
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Campaign 2000

• The GOP Convention and the Hispanic mindset
• 234 presidential campaign stories on the
  Univision and Telemundo newscasts between 7/24
  and 11/5
• LAIFA dominates last two weeks of presidential
  campaign

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Recent Elections
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2001 New Jersey Governors Race
BA Poll 2001
Spanish-dominant voters
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2001 New Jersey Governors Race
NJ Exit Polls
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2001 New York City Mayors Race
NYC Exit Polls
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2002 Texas Democratic Primary for Governor
BA Polls 2001
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Jorge Bush and the Exorcist
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The Personal Image of George W. Bush among
Hispanic voters
November 2000
August 2001
January 2002
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Democrats vs. Republicans
Democratic Advantage

• All Latinos Voters
• On protecting workers rights 42
• On respecting Latinos 39
• On immigration issues 29
• On improving education 20

AFL-CIO Poll 2001
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Democrats in Congress vs. George W. Bush
Democratic Advantage

• All Latinos Voters
• On protecting workers rights 22
• On respecting Latinos 8
• On immigration issues 6
• On improving education 2

AFL-CIO Poll 2001
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Democrats in Congress vs. George W. Bush
Democratic Advantage

• Spanish-dominant Latino Voters
• On protecting workers rights 6
• On respecting Latinos -11
• On immigration issues - 5
• On improving education -10

AFL-CIO Poll 2001
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The Exorcist

• 69 of all Hispanic voters know that President
  George W. Bush and President Vicente Fox of
  Mexico are working closely together on important
  issues.
• 70 of all Hispanic voters feel that it is very
  important that Bush and Fox are good friends and
  are working together on many issues.

AFL-CIO Poll 2001
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The Hispanic Electorate is one of the key
battlegrounds in American politics today.Parties
and candidates that best understand its culture
and political mindset will benefit substantially
in upcoming elections.