Cold Birthday Strategy

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• Cold Birthday Strategy

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Typical CustomerAcquisition and Retention

• New Customers
• walk by
• newspaper ads
• Radio ads
• Yellow Pages
• Internet
• Word of Mouth
• Lost Customers
• No follow up
• Lack of Attention
• Less than Wow Experience
• Competition

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To Be a Success, What Does Your BusinessNeed the
Most?

• Good Product or Services?
• Charming Staff?
• Clean Bathrooms and Appealing Store Front?
• Welcoming and Pleasing Atmosphere?

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A Steady Flow of New Customers
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What Happens To Your Customers?

• Die
• 18-26 of the population moves every year
• Undergo a Lifestyle Change (unemployed, divorced,
  or other personal changes)
• Lured by Competitors
• They simply forget about you.

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If You Do Nothing, You Can Lose Up To 50 of Your
Customers Every Year.
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• What are You Doing to Find NEW Customers and to
  Replace the Lost Ones?

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Your Options

• Word of Mouth
• Drive By Traffic
• Image Advertising in Various Media
• Yellow Pages

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The Traditional Way Business Owners Use These
Methods Aren't Reliable, Trackable Or Measurable.

• That means they might be working
• or they might not in varying degrees
• You have no control over them.

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Things You CAN Control
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New Customer Acquisition Strategies
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• Cold Birthdays
• Select Criteria for a Targeted List of in Your
  Area of your chosen demographics
• What is a targeted list?
• Privacy is Dead in America
• Purge of current customers if you are a Royalty
  Rewards Member

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• We will Mail the following Promotion For You.

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Personalized Letter and Certificate To Cold
Birthdays Up To 30Response
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• The point is
• There is an enormous value in having a team of
  Direct marketing Experts working on your behalf
  at no extra charge

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Put YourNew Customer Acquisition Strategies on
Autopilot
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Birthday Strategy

• 95 Delivery Guarantee
• Free Copy of List Mailed to You on CD Rom
• List Purge Versus Existing Royalty Rewards List
• All Mailings Personalized, Customized for Your
  Business

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Plugs Your Leaky Bucket
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Creates a Marketing Funnel
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Start Your New Customer Acquisition Now!
Delivers New Customers To Your Door!
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• Birthday Strategy
• Set-up fee for 197
• Cold Birthday Letters Personalized and
  Customized for YOUR Business
• .99 cents, plus 1st class postage

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