Our User Experience:

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Our User Experience Puzzle Pieces Falling in
Place July 20, 2007 Stephen Abram Vice
President, Innovation Chief Strategist,
SirsiDynix Institute
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Slides

• These PPT slides will be at
• Stephens Lighthouse
• http//stephenslighthouse.sirsidynix.com
• Or give me a USB drive and Ill give you a copy.

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This months deals rumours Thomson buys
Reuters Microsoft merges with Yahoo!? Murdoch
buying Dow Jones / WSJ? MySpace and
Photobucket Textbook Publishers sold And more . .
. .
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And what are libraries doing?

• Diffusion glaciation
• Endless discussion
• Protecting turf
• Freaking and peaking

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Optical Illusions
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Optical Illusions
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Change?
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Focus?
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Focus?
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Meanwhile, Back at the Ranch
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I ?my customers
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Magazine Content Goes Social
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News Content Goes Social
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Scholars Citations Go Social
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And the 95 Theses of The Cluetrain Manifesto
arrived
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Libraries are Social Institutions

• We have a clear and valid interest in
  applications and environment that drive social
  experiences.

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All that matters is
The user is not broken Karen Schneider

• Community
• Learning
• Interaction

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Libraries core skill is not delivering information
Libraries improve the quality of the question and
the user experience
Libraries are about learning and building
communities
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We librarians must learn that when we study
something to death, Death was not our original
goal.
Just do it
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Are You Ready? For the next five years?
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What do you foresee?

• Google (Search, Ads, Apps) Dominance?
• Global Change (China, India, EMEA)
• U.S. Debt Charges (1 trillion)
• Oil shock (4.50?/gallon)
• Major Technology Shifts (PDA, broadband)
• Millennials and Learning
• Stock Market and equity capitalists

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Steves Top 10
Folks Keep Asking for Specific Advice
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A projector the size of a sugar cube
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Everythings getting smaller

XML
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Advice 1 Go XML for Dominant Personal Devices
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Intention Paths
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You can make it too simple and thats not good.
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Advice 2 Understand JSR168, Portlets and RSS
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Advice 2 Adopt APIs, AJAX, Java J2EE,
widgets, gadgets, mashups, Oracle, etc.
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Are You Ready? For the next steps in search?
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Articles and Chapters 99 rentals

• Suppose therere 250,000 books . . . Or
  25,000,000 in less than 4 years?
• How does that compare to your libraries?

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Google Docs and Spreadsheets Google Calendar
Google Base Google Maps Google Wallet /
Cart G-Mail GTalk Google Scholar GooglePhone iGoog
le Google Presently
Google States for free Google Librarian Google
Educator Certification Fool me once Evil?
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Advice 3 Get on the Visual, OpenURL and
FedSearch Wagon
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Google invests in wired
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Bidirectional wireless module
Hydro Broadband
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Where are your users?
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Advice 4 GPS Broadband Deal with It - SEO
Local
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Are You Ready? For Web 2.0 / Library 2.0?
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What is the Magic Sauce?

• YouTube, Blogger, MySpace, Facebook, Bebo,
  Flickr, Wikipedia, etc.

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http//heyjude.wordpress.com/2006/09/01/music-insp
ires-library-20-matrix/
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40 Tag 7 Daily!
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Build in Format Agnosticity
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BiblioCommons Hint You need unlimited indexes
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Advice 5 Be Library 2.0 Interact and Relate
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Are You Ready? For advanced social networks
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Reminder 200,000-250,000 A DAY!
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A sustainable social network for life.
95 of students in clients like U of Toronto,
NCSU, Stanford, etc.
Over 80 of all college and University
students In North America.
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Alliance, Charlotte, San Jose SU Europe
(2X) McMaster
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Second Life Library eBooks
9 storey Library Law Library Consumer Health
Library Medical Library Teen Library Public
Library Engineering Library Science
Fiction Mystery Island Castle ALA SLA
members Education Islands Amphitheatre
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5,000 Library visits every night!
Me
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Advice 6 Get Social
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2.0 Influencers
Top 10 Most Influential web tools for the 2008
elections

• YouTube
• Second Life
• MySpace
• Facebook
• Wikipedia
• Ning
• Twitter
• Mozes
• NowPublic
• MyBlogLog

How many are we already using?
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Advice 7 Get Political
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Opportunities

• E-Learning
• SaaS or ASP Hosted Solutions
• Information Commons
• Learning Commons
• Community Integration
• Reference Cowboys
• Virtual Operations and Branches
• Consortia mergers and leadership

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Webex
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Advice 8 Reorganize
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Credit Lorcan Dempsey
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Simple Collaboration
Messenger
90 of people from ages 15-25 have at least one
IM account vs. only 5 of over 30s
Meebo and Trillian
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IM Instant Messaging

• Thomas Ford Memorial Library 50!
• Pennsylvania State University IM pilots now 28
  site campus-wide
• SirsiDynix Docutek VRLPlus K-12 experience in New
  Zealand

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Advice 9 Get Conversational
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• Librarian 2.0 plays

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Two Key Interventions
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23 Learning 2.0 Things

• Week 1 Introduction ( official start of week
  August 7th)
• Week 2 Blogging
• Week 3 Photos Images
• Week 4 RSS Newsreaders
• Week 5 Play Week
• Week 6 Tagging, Folksonomies Technorati
• Week 7 Wikis
• Week 8 Online Applications Tools
• Week 9 Podcasts, Video Downloadable audio

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Learning 2.1

• Helen Blowers latest PLCMC innovation
• Learning 2.1 Explore... Discover... Play! is the
  continuation of Learning 2.0
• Requested by PLCMC staff very often. It is an
  ongoing list of things with guest bloggers
  rotating and taking the helm each month as
  Learning Guides.
• There is a public Learning 2.1 Ning network as
  well as a Learning 2.1 Wiki.
• Check it out and feel free to join
  explorediscoverplay.blogspot.com - mashing up
  21st century skills with lifelong learning

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Build a Petting Zoo

• Real devices iPods, MP3 players, video, smart
  phones, texters, etc.
• Special PCs disability compliance, streaming
  media, IM groups, VR (both kinds)
• Gaming stations

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PLCMC Tech Scholars

• PLCMC Technology Scholars Program
• Ideas that was born in the shower
• Goal Emphasize the library system in the area of
  new and emerging technology that could benefit
  all staff.
• The PLCMC Technology Scholars Program provides
  the opportunity for four staff members a year
  (two every 6 months) to take up to a 6 month
  leave from the regular daily grind and focus
  their attention on a technology project that they
  wish to lead.
• Excitement Give staff members the ability to fly
  with their ideas
• If you're interested in how PLCMC has set this
  program up, there's a pdf of FAQs Helene
  developed for staff.

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5 Weeks to a Social Library

• http//www.sociallibraries.com/course/week1
• Credit Amanda Etches-Johnson, Meredith , et al
  and the entire 5 weeks team.

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Advice 10 Increase Your HR Capacity to Adapt
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Are You Ready? For the Millennials?
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Are You Ready? For Imagineering the Library?
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Looking too close
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The Landscape Today
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The Emerging Landscape
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RISK
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Stephen Abram, MLS VP Innovation,
SirsiDynix Chief Strategist, SirsiDynix
Institute Cel 416-669-4855 stephen.abram_at_sirsidyn
ix.com http//www.sirsidynix.com Stephens
Lighthouse Blog http//stephenslighthouse.sirsidyn
ix.com