MSN AUTOS

1
MSN AUTOS

• Best Autos Site inThailand

2
Industry Summary
Thailand Online Internet Users year end 2005

• ??????????????????????????????? 66527517
• ?????????????? Internet ???????????
  8420000(18)
• ??????????????????????????? Internet 12
• ?????????????? Internet ?????????????
  3839520(46)
• ?????????????? Internet ??????????????
  4580480(54)

3
Industry Summary
??????????????????????????????????????????????????
??
4
Industry Summary
??????????????????????????????????????????????????
??
5
Industry Summary
??????????????????????????????????????????????????
??
6
Industry Summary
??????????????????????????????????????????????????
??
7
Industry Summary
??????????????????????????????????????????????????
??
8
Industry Summary
??????????????????????????????????????????????????
??
9
Industry Summary
??????????????????????????????????????????????????
??
10
Industry Summary
??????????????????????????????????????????????????
??
11
Industry Summary
??????????????????????????????????????????????????
??
12
Industry Summary
??????????????????????????????????????????????????
??
13
Industry Summary
??????????????????????????????????????????????????
??
14
SWOT of MSN AUTOS
15
SWOT of One2car.com
Site Name www.one2car.com Type
Classified UIP/Day 16963
16
SWOT of Grandprixgroup.com
Site Name www.grandprixgroup.com Type
Content UIP/Day 2308
17
SWOT of rcweb.net
Site Name www.rcweb.net Type
Communities UIP/Day 13935
18
Industry Summary
??????????????????????????????????????????????????
??
19
Competitors Analysis
20
Competitors Analysis
21
MSN AUTOS Position

• Best autos content site in Thailand.

MSN AUTOS Objective

• ????? MSN AUTOS ????????????????
• ????? Traffic ????????? MSN AUTOS ???????????????
  1000 UIP
• ????? User ???????? MSN AUTOS ????????????????????
  ?????????????????????????
• ????? MSN AUTOS ??????????????????????????????????
  ????????????? ????????????????????????????????????
  ?????????????????
• ????? MSN AUTOS ??????????????????????????????????
  ??? Motor Sport ?????

22
MSN AUTOS Target

• User ???? 20-39 ??
• User ?????????????????? ???????15000
  55000???/?????
• User ?????????????????????????????????????????
  Internet ???????
• User ???????????????????????????????
• User ???????????????? Motor Sport
• User ??????????????????????????????????? pain
  text ??????????

23
MSN AUTOS Strategy

• ?????? MSN AUTOS CHANNEL ????????????????????Onlin
  e/Offline
• Online
• - ????? MSN AUTOS CHANNEL ??????????????????
  ????? Interface ????????? ??????????????????
• - ?????????????????????????? Partner
  ??????????????????? ???? Magazine
  ??????????????????????????
• - ??????????????????????? ??? ???????????????????
  ???????????????????????????????????
• - ???????????????????????????????????????????????
  ????????? Video Content ??? ????????????
• - ????? Video Content ???????????????????????????
  ?????????????
• - ????? Video Content ??? Partner
  ????????????????????????????????? Video
• Offline
• - ????????????????????? MSN AUTOS ????????????
• - ??? Ads ????????????????
• - ??? MSN AUTOS ?????????????????????????????
  ???????????????????????

24
MSN AUTOS Partners

• Video Content
• Motortrack Vmag, Tuned by Mag. TopGear Action
• Classified box
• One2car.com, taladrod.com, Internal
• Auto News Alert
• Internal dev
• Auto trick by yourself
• Autocar Thailand Mag, AutoBild Mag, TopGearMag
• Review Cars
• Manager Online, Autocar Thailand Mag, AutoBild
  Mag, TopGearMag
• Cars News
• Manager Online, Autocar Thailand Mag, AutoBild
  Mag, TopGearMag
• Motor Sport Info

25
Site Map
Homepage
Video /Photos -Race Clip - First Drive -Test
Drive -How to
Cars Secoundhand -Classified
Members -Autos News Alert -Survey -Mini Quiz
Tips Technic -Driving Tips -Car Service -Used
Car Guide
Car News -All Autos News -Auto Event News
Car Review -First Drive -Test Drive

• Motor sport
• Motor sport News
• F1
• Drag
• Drift
• Circuit