Soft PBX

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Soft PBXsThe Time Has Come
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The Technology Hysteria Curve
RealityCheck
Marketing
DisappointmentSlide (PHPD)
Hype Hyper-Drive
MarketReality
Creation
Time
Despair
3
Top rating in Gartners network convergence
report (North America)
More than 100 Lines
Less than 100 Lines
The only vendor to reach the magic quadrant In
both categories
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Market DynamicsEnterprise IP Telephony
000 Lines, Europe
60
Total Lines (MZA)
IP Lines (Cahners In-Stats)
45
Traditional lines (Cahners In-Stats)
20
10
3
There is a growing consensus that end users
next communication system purchase will either be
an IP-PBX or a circuit-switched system with
substantial IP telephony capabilities

• - Phillips InfoTech 12/30/00

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Customer requirements
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What is the Requirement?
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What is Driving Force?

• For connecting sites via IP
• Toll bypass to reduce costs
• Extend central applications to remote office and
  home workers
• Remote management

• For LAN telephony
• Reduce costs of management and installation (plug
  and play and on-line help)
• Provide architecture to support new integrated
  applications
• Simplified roll out of new applications

• For integrated business applications
• Enhanced conferencing
• Unified messaging
• Web enabled contact centres and self service
  solutions
• One number follow-me services
• Click-to-talk

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The Many Faces of deployment
Voice over IP
Web Telephony Integration
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Building Blocks for a Soft PBX
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For Any Enterprise Phone System

• You will need

• Phones
• Telephony software
• Applications
• Management
• Underlying Network

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The Building Blocks of Telephony

• Phones
• Telephony software
• Applications
• Management
• Underlying Network

Now, lets take a closer look
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Todays Digital Phones Provide

• One touch line and feature keys
• Single line, multi-line, ACD for call centre
• Call forward, transfer, ring again,
  boss-secretary filtering
• Hands-free/Headset support
• Support for business applications
• Message waiting indication
• ACD queues for contact centres
• 6 party conference keys or 64 party conference
  bridge application
• Powered delivered through the cable

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IP PhonesDo Consider

• Critical business features
• Boss secretary filtering
• Auto ring again when free
• Camp on when busy
• Conferencing
• Support for downloadable upgrades
• New feature and functionality
• Management and applications
• Easy to configure, easy to use?
• Power
• Power over LAN or mains?

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The Building Blocks of Telephony

• Phones
• Telephony software
• Applications
• Management
• Underlying Network

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Todays PBX Software Can Provide

• Tried and tested software
• First digital telephony system was introduced 25
  years ago
• Over 400 features and services developed over
  years of customer feedback
• Includes both visible and invisible features
• Least cost routing, network hop-off, etc
• Open CTI interfaces for controlling digital
  telephone sets
• Microsoft TAPI
• Carrier grade reliability

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IP Telephony Software Do Consider

• All the functionality you need to run your
  business
• Operator features
• End user features
• Applications
• Management and billing
• Integration with your existing voice network
• ISDN, voicemail, operators, management system
• Reliability

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The Building Blocks of Telephony

• Phones
• Telephony software
• Applications
• Management
• Underlying Network

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Todays PBX Applications Can Provide
PBX

• Convergence of voice and data at the users
  desktop
• Voicemail in e-mail box
• Click to talk on web pages
• Multimedia contact centres
• Personal productivity apps
• Software running on commercially available
  platforms
• Open interfaces
• Choice of circuit switching or packet switching
  to the phone

Applications
TDM Network
User desktop
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IP Telephony ApplicationsDo Consider

• What business applications you need to run your
  business
• Conferencing? Messaging? Call Centre? CTI? Web
  collaboration?
• Integration with your existing infrastructure
• New applications to existing users
• New users with existing applications
• Compare applications before choosing your
  communications system

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The Building Blocks of Telephony

• Phones
• Telephony software
• Applications
• Management (I think you get the picture)
• Underlying Network

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Customer Need IP PBX Pure IP centric solution

• Succession CSE 1000
• Business values of Nortel voice
• Leverages M1 feature set and client-server
  applications
• Proven, reliable technology foundation
• Transparent user interface to Meridian 1 users
• Supports all IP Enabled capability
• Full Feature networking with Meridian 1
  immediately
• Interworking with other vendors PBXs

Applications
Communication Server
Gateways
Management
End User Access
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Enterprise Succession Building Blocks
Analogue Desktops
Infrastructure
CSE1000
Succession Media Gateway
HPA
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Evolution without Discontinuity
Trunk Gateway
Meridian 1
PSTN
WirelessGateway
Lines Gateway
100 network feature transparency
LAN
Fax
WAN
i2004
CSE 1000
i2050
Data-oriented architecture
Voice-oriented architecture
Same telephony capability and unified applications
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Carrier IP VPN Strategy

• Nortel migration story for installed voice base
  to a IP data infrastructure
• Ongoing
• Equip existing Meridian PBXs with IP Telephony
  Gateway (ITG) cards
• Main site migration of main telephony leased
  lines onto IP data network
• Current/Short term
• Smaller sites integration equipment unification
• Enterprise network simplification using Meridian
  Call Server 1000 (CSE1000)
• Medium term
• Carrier network integration
• New services within/between enterprises

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Telephony evolution Ongoing

• Equip existing Meridian PBXs with IP Telephony
  Gateway (ITG) cards
• Main site migration of main telephony leased
  lines onto data network

Meridian 1
Leased Lines
Meridian 1
Norstar
Meridian 1
Norstar
Meridian 1
Leased Lines
Leased Lines
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Telephony evolution Current/Short Term

• Smaller sites integration equipment unification
• Enterprise network simplification using Meridian
  Call Server 1000 (CSE1K)

Data network/VPN
Meridian 1
BCM
BCM
ITG
Meridian 1
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Telephony evolution Medium term

• Carrier network integration
• New services within/between enterprises

i2050/i2004
CSE 1000
Data network/VPN
Meridian 1
BCM
BCM
Firewall NAT

• Telephony services
• Line and
• Trunk

Telephony services on a standard platform
Multimedia Services
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Does It Have to Be an All or Nothing Solution?

• Absolutely not!

• The best approach is an evolutionary or a Mix
  and Match solution
• Mix digital (TDM) phones with IP applications
• Keep digital sets in campus but do VoIP between
  sites
• Add IP phones and re-use existing applications eg
  Voicemail
• The solution must satisfy your individual
  business requirements, not the vendors products

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Many ThanksTime for questions?