California Department of Motor Vehicles

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California Department of Motor Vehicles

• An overview of Social Networking and New Media
  Communications

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Mike MarandoDeputy Director/Public
AffairsCalifornia Department of Motor Vehicles
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SOCIAL NETWORKING

• Improves communication with public
• Changes negative perception of DMV
• --friendly and approachable government
• Interaction with customers,
• ---Comments and feedback
• Companion to online services offered on
• DMV Website

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Breaking New Ground

• 2007 California DMV was the first agency to use
  extensively in U.S.
• Over 64 driver safety clips
• --Top 10 reasons why people fail drive test
• --Rules of the road
• --Info on Drivers Licenses
• Prepares drivers and enhances safety
• --Used by Driver Training Schools statewide
• Millions of views collectively
• Other state agencies following DMV model for
  YouTube

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The Next Step

• 2009 California expands Facebook presence
• Social communications is popular with teens.
• --links to DMV Website teen driving pages from
  MySpace Facebook
• --Commonly asked DMV Questions profiled on
  MySpace
• MySpace Facebook have become the new way of
  communicating for the over 30 crowd.
• Updating status often is the key to keeping the
  profiles fresh and interesting for friends and
  followers.

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Immediate Alerts

• 2009 California launches Twitter outreach
• Subscribers/followers get instant DMV alerts and
  announcements.
• DMV has direct contact with twitter followers and
  responds to questions.
• Public receives instant news releases via email
  or text message.

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Media uses RSS and Twitter

• Press releases
• Office Closures
• New laws affecting motorists
• VLF increase
• Notable communication

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Good policy Good Governance

• Control the message, frame the message
• Authorize department tweeters
• Follow the action! Return tweets
• Create a viral effect

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Customers Communicate to DMV via Tweets
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DMV Tweets Back with Answers!
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Mike MarandoDeputy Director/Public
AffairsCalifornia Department of Motor Vehicles

• MMarando_at_dmv.ca.gov