BabyCrazy

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BabyCrazy Party Sales Training
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President Fearless Leader, Dennis Fedoruk
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Who is Brainy Baby?

History Founded 15 years ago by a home schooling
dad who saw a need for effective learning
products for preschoolers Products
Comprehensive suite of early childhood learning
tools for children from 9 months to 5 years How
Effective? Recipients of over 60 prestigious
National and International Awards. Recent study
by a major university resulted in 82 positive
education result with BB products (Story will
break after study is peer reviewed in major US
Journal in late 2009 or early 2010) Products
DVDs, Books, Flashcards, Toys, Games, Puzzles
over 150 SKUs Distribution International
distribution (50 countries) and Broadcast
relationships Why Brainy Baby Products? Moms,
educators and experts love it!
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Why Brainy Baby is Different

• Brainy Babys unique product design and quality
  educational content out-performs the competition
  based on the following  
• Content is reality-based, not character or icon
  focused
• High quality educational content provides a solid
  learning foundation
• A comprehensive Learning Library for continual
  learning
• Expandable to older age groups (5 years )
• 45 minute versions adds consumer value
• Already recognized and proven effective by top
  juvenile product organizations through recent
  award-winning status
• Customer Testimonial
• I have grown to love your product more and
  more each day! Chloe is now a little over 16
  months and I CANNOT go without a day of having
  her watch Brainy Baby we were originally
  introduced to Baby Einstein videos (which she
  loved at 3 mos) but as her developmental skills
  begin to progress, she is much more interested in
  Brainy Baby. - Arlene Lorenz

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Why Brainy Baby is Different continued

• Is this like Baby Einstein?
• No!!! Brainy Baby is in the same market but with
  a clear difference in content. Baby Einstein
  videos are primarily entertainment based and
  contains only 24-26 minutes of content. Brainy
  Baby videos are educationally based and contains
  45 minutes of content.
• Brainy Baby products promote diversity and
  inclusion through an ethnically diverse cast of
  children
• In short, Brainy Baby products can actually
  teach your baby, while Baby Einstein will
  entertain your baby.
• Plusrecent studies on Baby Einstein concluded
  that there was a zero or null response rate (as
  compared to our Unversity Study result of 82)
• Customer Testimonial
• At my sons first birthday party, we received
  our first Brainy Baby video (Shapes
• and Colors). I was, I humbly admit, very
  skeptical as to how your video could
• possibly live up to the standard of Baby
  Einstein. Let me tell you, and everyone
• that my read this letter, that not only did
  your video live up to it surpassed the
• Baby Einstein series. Erin N.

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What Parents Say

I purchased these videos 3 yrs ago for my then
Newborn son, who loved them. At 3 yrs old he
knows all his colors, shapes and ABCs. - Sulin
G. My son (22 months) has been working on his
numbers in Japanese, Spanish, French and English
for the last 2 months. (He) learned the alphabet
at 18 months and can identify and name 34 of the
50 states. - Mauro R. I am serious when I
tell you that these videos have been Sams
formal early childhood education. While not yet
in preschool, he spells hundreds of words (i.e.
triangle, rectangle), reads, counts and says
phrases in Spanish, German, French and Italian.
- Dr. Richard Levy My son is autistic and
without the support of Brainy Baby DVDs he never
would have said a word. Gwen S. My son has
Downs Syndrome and all theses videos have been
great but the English word one was fantastic in
helping him with his speech. Shellise J.
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What Experts Say

"As a professional educator and mother, I have
seen how the video has benefited my son I
believe that the Brainy Baby Company has
accomplished the objective in giving and teaching
children educational concepts." Veronica
(Educator) Day Care Centers Nurseries are
enchanted with the Brainy Baby products. They are
tools for learning and not detractors."
Carolyn S. (Psychologist) . "We are both
credentialed teachers with years of teaching
experience. We believe that Brainy Baby provides
an excellent foundation for developing minds."
Paul Cindy (Educators) "I support this product
as a professional with 35 years as a Curriculum
Specialist in Education I have found them to be
beneficial to my clients in all settings that I
have serviced public, private, non-public and
institutional/hospital (special needs)." Maria
(Educator)
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Childrens Marketplace

• 4.5 million new babies born every year in the
  U.S. that need educational basics
• Childrens educational products are essentially
  recession proof.
• Parents and grandparents invest to give their
  children the learning advantage

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Global Brand and Awareness Drives Consumer Sales
Broadcast on television in more than 110
Countries through 8 Networks and 7 broadcast
providers including
and many others
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Marketing Director Brainy Baby Mascot Puppy
Mom
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Understanding Brainy Baby How to Best Utilize the
Brand and Products

• For ages 9 months to 5 years
• Brainy Baby is based on a high approval and
  referral rate among mothers both nationally and
  internationally
• Reps, mothers, grandparents, etc. should view the
  DVDs before their child watches to understand
  what the videos are about and how the information
  is presented.
• No set usage for the product line, but
  parent-child usage is strongly encouraged
• DVDs provide total immersion of a topic by using
  real life images and kids with a motherly
  voiceover
• When a topic is presented on the video, examples
  are shown, the word is shown on the screen as
  well as said and repeated by the voice

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Understanding Brainy Baby Continued

• With any given topic a specific letter from ABCs
  or a number from 123s for instancemultiple
  examples are shown and reinforced through
  repetitionthe key to learning.
• Brainy Baby follow a proven, time-tested lesson
  plan format used in any classroom teach, repeat,
  teach, repeat and then review
• Brainy Baby DVDs are laid out in 5-7 minute
  increments that are taught, repeated and then
  reviewed before moving on to the next set of
  topics. Example 1-5 is shown and explored and
  then recapped before moving on to 6-10 in the
  123s video.
• DVDs also have a review and sing-a-long section
  in the extras part of the videos chapter
  selection to highlight topics and recap concepts.
• Using real life objects in the product line helps
  children identify the world around them since the
  objects presented are a part of their everyday
  world.

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What Parents Should Know Using Brainy Baby
Products in Balance

• Parents should watch DVDs, read tab books and
  play games along wither their children. This will
  help create memorable moments to share together
• Use all Brainy Baby products in balance with
  simple things such as outdoor play and
  exploration of everyday objects like a cardboard
  box or a set of pots and pans.
• Parents should use DVDs as only one of the
  teaching tools, not the entire diet.
• The DVDs are specially paced, using small
  segments with a teach, repeat, review method,
  which make it easy for parents to pause at
  anytime. Pause the DVD after each section and
  point out familiar objects around your home then
  repeat the words together!
• Parents can personalize the DVD review sections
  by adding the supplemental Book, Flashcard and
  Game components so that their children can get
  the most out of the Brainy Baby experience!

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What Parents Can Expect

• No Commercials!
• Parents will never see advertisements or
  commercials on any of our Brainy Baby
  videos/DVDs.
• Less is More
• Our videos are purposely designed to be viewed in
  short, segments instead of traditional
  start-to-finish storylines. This allows you to
  stop and start the program at any time.
• Mommy Knows Best
• Brainy Baby Videos allow a parent to selectively
  control the viewing content for their child. You
  are the best judge of what your child needs.
• Turn off the TV!
• We encourage you to turn off the program when
  your child is losing interest, or seems ready to
  move on to something else.
• Research and More Research
• The latest studies on education, learning styles,
  science and psychology are reviewed thoroughly
  and applied to each new Brainy Baby product.
• Repeat Play Feature
• The younger the child, the less screen-time he
  should have, so this feature is not available on
  our earliest age DVDs.

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Why Brainy Baby Sets are Beneficial Using DVDs,
Books and Flashcards Together

• Using any of the matching Brainy Baby sets for
  Animals, Shapes Colors, ABCs and 123s provides
  three ways to learn about, explore and reinforce
  any of these preschool subjects. There is also a
  set for Spanish that includes DVD and Flashcards
  only.
• Matching books and flashcards reinforce main
  topics and images from the DVDs.
• When parents use Brainy Baby products with their
  child, parents can pause the DVD and review on
  their own. They can discuss, go around the house
  and point out similar objects or items for a
  personalized review session or review using the
  supplemental books and flashcards.
• Parents can also choose what they want their
  child to focus on day-to-day. There might be a
  visual/action focus for the DVDs one day and a
  focus on reading and books another day.
• Kids learn in different ways and are interested
  in different avenues of learning. Having three
  different options for learning about a topic will
  allow the child to pick what they are interested
  in that day or they can use all three at once.

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DVD Titles and Descriptions
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Brain Development Titles

Left Brain - This unique DVD is for our littlest
viewers!  Works with Right Brain to engage a
childs whole brain (logic and creative) to help
boost a babys intellect. Features classical
music and gentle voices, and focuses on such
cognitive skills as Logic, Patterns, Letters
Numbers, Sequencing, analyzing details, and
more!   Right Brain Complements Left Brain DVD.
Features classical music and gentle voices, and
focuses on such cognitive skills as Creative
Thinking, Art Drawing, Rhymes, Spatial
Reasoning, and Imagination, Intuition, and
more!   Peek-a-Boo- This brain-stimulating DVD
helps nurture such important skills as object
permanence, communication skills,
cause-and-effect, language development and many
others. Babies and toddlers will delight in
eye-catching visuals, silly faces, rhymes and
music, and lots of Peek-a-boo games!   Laugh
Learn - This DVD is a wonderful tool to stimulate
learning in babies and toddlers! Young viewers
will laugh at silly faces, things that go,
matching games, music, and much more, while
learning critical skills like problem solving,
listening skills, classifying skills, and concept
awareness.
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Academic Titles

ABC's - When it comes to teaching a child
letters, this DVD gets an E for Excellent!
Upper and lower-case letters are introduced, plus
multiple letter-sounds. The most comprehensive
and entertaining DVD a parent can offer their
child theyll be amazed how quickly they learn
their letters.   123's - Wow what a fun way to
learn the numbers 1-20! Youll need more than 10
fingers to count up the great things about this
program. Cute kids, happy songs, familiar
objects, and colorful animations give this
eye-catching program two thumbs-up. (Count em
One, Two!)      Shapes and Colors - Rainbows and
Circles and Squares Oh, my! This entertaining
and educational DVD introduces early-learning
basics that every child needs to know 11 Shapes
and 12 Colors, plus great Sing-along songs to
help them remember what theyve learned.
  Animals - Horns Hooves, Wonderful Wings,
Fins Flippers and Crawly Critters are some of
the entertaining and amazing animal categories a
child will learn about in this fun-filled DVD.
Plus, take a toe-tapping visit to Old McDonalds
farm that offers a fun twist on an old favorite! 
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Enrichment Titles

• Art- Children learn the fundamentals of Art
  including color, texture and mediums. Finger
  painting, sculpture and classic art images
  combined with fun music and lots of kids, will
  help bring out the inner artist in a child.
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• Music- Rhythm, tempo, harmony and pitch are just
  some of the musical basics that children learn in
  this video. Toe-tapping sing-alongs and colorful
  animations will get children moving to the music.
  
• Brainy Baby Brain Power Packs (4-Pack Sets)
• Maximize the learning value with Brain Power
  Packs to provide children with more educational
  content at a cost savings to consumers.
• Preschool Learning Pack
• Brain Power Pack Set 1
• Brain Power Pack Set 2
• Infant Learning Pack

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Language Titles

French In this DVD Children learn the words for
Colors, Numbers, Favorite objects, Action words
and Familiar Phrases, all introduced by a
native-language French Narrator. Fun music and a
Nursery Rhyme song in French, plus a vocabulary
Review section make this a learning experience a
child will enjoy!   Spanish In this DVD
Children learn the words for Colors, Numbers,
Favorite objects, Action words and Familiar
Phrases, all introduced by a native-language
Spanish Narrator. Fun music and a Nursery Rhyme
song in Spanish, plus a vocabulary Review section
make this a learning experience a child will
enjoy!   English In this DVD children learn
the words for Colors, Numbers, Favorite objects,
Action words and Familiar Phrases, all introduced
by a native-language American English Narrator.
Fun music and a Nursery Rhyme song in English,
plus a vocabulary Review section make this a
learning experience a child will enjoy!
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Thank You!
Please email any comments, questions or concerns
to nicole_at_brainybaby.com.