PROJECT DESCRIPTION for EC IST GRANT APPLICATION

1

• PROJECT DESCRIPTION forEC IST GRANT APPLICATION
  
• GLOBAL TRADE DIRECTORY SERVICES
• for the Trade Points and
• the subscribed SMEs worldwide

2
Project Description

Project NameGlobal Trade Directory Services
(GTDS) for the Trade Points (TPS) and the
subscribed SMEs worldwide. Project Description
Offering the GTDS through the complete value
chain (consult-design-build-operate-maintain),
mainly covering the business model and services
platform in order to fulfill the World Trade
Point Federation (WTPF)s requirements on the TPs
(in 83 countries) and international SME trading
market (appr. 150.000 SMEs worldwide). The WTPF
was founded in order to develop the Trade Point
Program from United Nations Conference on Trade
and Development ( UNCTAD), it is placed in
Geneva-Switzerland Presenter Siemens Business
Services, Turkey.
3
Objective of the project

• Guiding the WTPF in its program of getting the
  TPs and the SMEs into an international trading
  platform/ environment (a UNCTAD program)
• A Global Directory Services portal concept,
  giving SMEs and TPs the opportunity to benefit
  from the new chances of e-business and to
  participate in international trade
• Designing a proper business model within the GDTS
  project so that reasonable revenue generation can
  be available for all parties involved in the
  whole project (e.g. WTPF, TPs, etc.)
• Supplying essential process and business
  development experiences, international e-business
  approach
• Supplying state of the art technology with
  defined service level agreements
• Contribution to program / Key Action objectives
• Key Action 2 - New Methods of Work and Electronic
  Commerce
• 2.1 Work Spanning Key Action II
• Socio-economic analysis
• Mobile and ubiquitous e-Work and e-Commerce
• 2.4 Information and network security and other
  confidence building technologies
• Trust in information infrastructures
• Enhancing security in electronic transactions
• The project aims to provide the SMEs, especially
  in developing or less developed countries, a
  platform to access international trading
  activities.
• By providing hard-to-obtain and critical
  information like EU laws, quality standards and
  commerce rules, the portal enables the SMEs to
  acquire commercial and industrial competency and
  to increase cross-boarder trade.

4
Innovation

• The global directory services portal (also a base
  for a kind of future SME marketplace) is based
  on pure Internet technologies.
• The GTDS Portal can offer
• Internationally standardized company registration
  fields
• A broad range of search mechanisms
• Latest news, archived information, success
  stories to motivate SMEs to use the GDTS
• Buying and selling opportunities (e-commerce),
  e-auction ...
• Electronic payment system
• High-availability Managed Application Providing .
• Firewalls protecting the stored data from
  destruction, malicious interference or espionage
• SSL encryption for safe e-payment.

5
Project Workplan

• Building a consortium including different parties
  which have different roles, i.e. on the business
  model, technology, sales and marketing,
  promotion, leveraging sides.
• Designing a reliable business model (the
  consortium will bring out a business model
  regarding revenue generation and sharing).
• Searching for funds or sponsors financing the
  whole projects up-front investments.
• Roll-out of the GDTS to the TPs all over the
  world.
• Defining GTDS feature details and the training
  program of the GDTS usage for the TPs .
• Constructing the internet based GDTS platform
  including required applications, HW/SW, operation
  process, customer contact center to handle user
  problems and / or questions.

6
Community added value and contribution to EC
policies

• Since the project targets the SMEs especially in
  developing or less developed countries, it
  addresses the Trade Point Program from United
  Nations Conference on Trade and Development (
  UNCTAD) - a worldwide concept .
• The Internet based technologies give the
  possibility to deploy the project anywhere-
  independent of geography.
• The project will help the SMEs to establish the
  culture of working in different geographies, in
  different commerce environments with different
  cultures. This will lead to economical
  improvement and social balance.
• Since bringing the SME communities together and
  building interrelations between them is an issue
  concerning globalization, support at European
  level is a major contribution.
• The TPs will be actively working on the sales and
  marketing side of this project, while the WTPF
  will be the actual owner of the whole project. So
  interrelations between these groups will
  strengthen the international trading balance
  between different countries.

7
Contribution to Community social objectives

• Expected Outcome / Benefits
• This project will support the TPs to get the
  existing SME data and also further data on a
  central platform. Access to an international
  trading platform from anywhere and anytime with
  the latest technology.
• The platform will guide the SMEs to develop
  themselves, to be part of the globalization
  trend, to compete with large enterprises.
• The business model demands no investments on the
  SME (user), TP and WTPF side.
• Actually this project aims to bring equal trading
  opportunities, e-business advantages to those who
  could not afford it.
• Probable Consortium
• Leader SBS Turkey, Coordinator, Project Manager
• World Trade Point Federation- Switzerland
• World Trade Point Federation-member associations
• SBS Switzerland, other SBS organisations within
  EU countries
• Dominet - Turkey
• ARA Ltd. Turkey

8
Economic Development and scientific and
technological prospects

• Helping the TPs and the SMEs to access an
  international trading platform in a cost
  effective way means helping a countrys economics
  since SMEs are important contributors to the
  economies of that country.
• Competition and economic difficulties in
  developing and less developed countries force the
  SMEs to access a new sales territorium and build
  export facilities.
• All parties having the same target (i.e. to
  interact and trade with the SMEs in an
  international base) are expected to use GDTS
  platform and to bring their own value added
  experience .
• Decreasing variations in the knowledge levels of
  different parties will lead to decreased
  variations in the business understanding of
  different parties. Enabling these different
  parties to get to know each other, will establish
  the culture of doing business together.