Travel Awareness and Travel Planning: the Basics

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Travel Awareness and Travel Planning the Basics

• Sophie Tyler, Transport Studies Group, University
  of Westminster

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There is significant overlap between travel
awareness and travel planning
Travel Awareness
Travel Planning

Planning Organisation Encouragement Incentives Lin
king with Physical measures
Communication Information Marketing Branding
Benefits
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Travel Awareness

• What is Travel Awareness?
• Travel awareness increased knowledge concerning
  the impact of travel behaviour
• What is a travel awareness campaign?
• The planned use of transport information,
  publicity
• campaigns and community programmes to influence
• travel awareness, attitudes and behaviour

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Travel Awareness Examples TAPESTRY
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TAPESTRY continued

• Gävle vehicle testing campaign (Sweden)
• Brochure promoting short trips by bus, foot,
  bicycle given to 500 drivers when car tested
• Before and after questionnaires to test
  impacts
• Significant change in perceptions (eg car
  reliability)
• Significant reduction in car use (not in the
  summer either!)

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Travel Planning

• What is a travel plan?
• a package of measures aimed at promoting
  sustainable travel within an organisation
• Why are travel plans important?
• A travel plan can help to increase travel
  awareness among the target audience, further
  encouraging the adoption of sustainable travel
  methods, enabling greater accessibility and
  efficiency

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Key Questions and Concepts

• What does a travel plan entail?
• A travel plan focuses on reducing car use and
  incentivising sustainable travel within an
  organisation, and can include
• - modes of business travel
• - commuter journeys
• - deliveries and contracts
• - methods of private/leisure travel

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Example 1 Optimum 2

• Amsterdam-Zuidoost business park
• Mobility measures necessary due to reconstruction
  of main highway to the area
• E-newsletter to inform all employees about
  traffic problem areas
• Personalised travel information
• Special public transport pass
• Shuttle bus services

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Example 2 Optimum 2

• Royal Devon and Exeter Hospital (UK)
• Constant pressure on parking need to introduce
  restrictions on staff to ensure places for
  patients and visitors
• Promotion of alternatives (Park Ride, bus
  services, cycling walking) .
• Targeted marketing to staff able to change, based
  on responses to questionnaire
• Increased communications and information
  concerning public transport for patients and
  visitors

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Thank you