TERRANOVA

1

• TERRANOVA
• To develop activities of turism and service
  sector in agriculture
• Theme F

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Background

• There are less and less farms
• 47 farms have been disappearing every week
  between 1988 and 2000.
• European subsidies are changing into a fixed
  payment
• 6 millions of potential consumers
• Aim create new outlet for farms (services and
  tourism)

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Our target

• Women who wish to create their job on the farm.
• Women working in tourism who want to create a
  firm in agritourism sector
• Disemployed people who would like to develop a
  project of services in agricultural area
• Little farm in difficulties
• Young people

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Innovation

• To detect people in particular women who could
  create an activity around farm
• To develop new services based on exploitation of
  farm know how
• To act on territories in order to initiate a
  dynamics
• To meet with farmers in difficulties and
  maintain their farm on their land by diversifying
  their activities

5
Innovation

• To make networks working together
• To make network evoluate thanks to further
  studies
• To get references in agritourism
• To generate exchanges at a regional level

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Four axis of work 1 To know better

• Sociological studies
• To understand motivation and carreer profil of
  women
• To analyse what are the difficulties from an
  idea to make a project concrete
• Studies on parity between women and men

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Four axis of work1 To know better

• How to federate farmers around a charter ?
• To specify the role of the charter
• To set up a step of quality
• To communicate
• To study the sharing out of time of work of
  farmers in other activities than production

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Four axis of work1 To know better

• Observation
• To developp an observation of agritourist
  activities and visitors in the department of
  Isère
• Through technico-economic studies on specific
  activities (hosting children, hosting elderly
  people)

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Four axis of work2 Innovating project on local
territory

• In rural area (Plateau ardèchois)
• To create new activities in little farms in order
  to exploit the ressources of the farm
• In urban area (Rovaltain)
• To create news activities linked with agritourism
• In tourist area (Alps high mountain pastures)
• To renovate mountain chalets and create tourist
  activities

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Four axis of work3 To create new activities

• Hosting ederly people in farms
• To create new kind of hosting children in farms
• To initiate new services from farmers to urban
  people (gardenning, to clear the snow off the
  road)
• To organize performances in farms

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Four axis of work4 To favour work within
/between networks

• To create educational aid for training (CDRom)
• Collaborative promotion
• Set up of action of partneship in order to group
  the promotion of products of the different
  partners)
• Sharing out, promotion of studies and
  experimentation

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Our partners

• AVEC (Association of 19 shops where farmers sell
  their own products
• CDA the 8 Departemental Chambers of Agriculture
  of the Rhône-Alps area.
• Gîtes de France (member of Eurogites, similar to
  ASETUR in Spain, Slovensky zväz vidieckeho
  turizmu a agroturizmu in Slovaquia)
• ISARA (University in agriculture)
• AFRAT (Organization of formation for adult in
  rural tourism)

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Budget

• 1,3 M including 650 000 from ESF
• 130 000 dedicated to transnational activity