Improve your Recruitment Success Rate Target you Prospective Members

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Improve your Recruitment Success Rate!Target
you Prospective Members

• Presented by
• Robert Davis, 33
• Curtis Edic, 33
• Guthrie And Omaha Valley

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5 Steps to Recruit New Members
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5 Steps to Recruit New Members

• Meet a New Person

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5 Steps to Recruit New Members

• 2 - Make him a friend

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5 Steps to Recruit New Members

• 3 - Introduce Him to Your Masonic Friends

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5 Steps to Recruit New Members

• 4 - Introduce him/her to the Fraternity

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5 Steps to Recruit New Members

• 5 - Make Him a Member

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Dont miss a step!

• THE EASY QUICK WAY
• Meet a New Person
• Introduce him to the Fraternity
• Make Him a Member
• RESULTING PROBLEMS
• Lowers Success Rate!
• Friendships are Needed First!

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How can a Membership Committee Help?

• Gives your prospect a local contact
• - connects him with your Valley and its
  programs
• - serves as communication liaison with the Rite

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• The Membership Committees work
• It captures prospects/names for you -
• a) Ask Grand Lodge for names of Master Masons in
  your Valley.
• b) Ask the Shrine for list of newer members in
  your Valley.
• c) Ask your members for names of Master Masons
  they know who arent Scottish Rite Masons.
• d) Get names from tickets sold for Scottish Rite
  functions.

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What happens next?

• Compile list of names and check against Valley
  database to eliminate those already members.
• Distribute list to Membership Committee asking
  each to take a part of list.
• Get candidates address and telephone number from
  Grand Lodge or local Lodge.
• Try to get top-line signers name if possible.
• Contd

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What happens next?

• Make contact with top-line signer or Scottish
  Rite member who suggested a Master Mason for
  membership.
• Offer to help member/top-liner signer contact
  candidate, explain Scottish Rite and get a signed
  petition.
• Offer incentives or rewards for Membership Team
• THE COMMITTEE MEMBERS SHOULD BE MENTORS.

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• Another good practiceHold Prospective
  Membership dinners/Friends Nights- include other
  Masonic Bodies.
• a) These can be large group at your Valley or
  small group away from Temple.
• b) Share the information/cost with Appendant
  Bodies
• c) Keep presentations short- spending more
  time one-on-one with candidates.

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We cant do all these things!- Problem/Long
Term Solutions -

• 1- Valley doesnt communicate with Grand Lodge or
  Shrine
• a) get GL Leadership/Influence on your team
• b) Initiate a Masonic Unity group in your
  Valley. Meet quarterly with Grand Lodge, York
  Rite, Shrine and Scottish Rite.
• c) Offer to help other Bodies with their
  functions.
• d) Invite them to help with Scottish Rite events
  and social programs in your Valley.

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We cant do all these things!- Problem/Long
Term Solutions -

• 2- There is no variety to the membership effort.
  Our workers become passive to the program
• a) Consider organizing member effort and Reunion
  theme around target groups.
• b) We know a members profession
• add hobbies to database.
• c) Men, like wolves, run in packs (cliques). Men
  dont socialize with fellow workers today. They
  run with men they enjoy being around--similar
  hobbies, backgrounds and social interests.

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• d) Consider the advantages of target marketing
• Senior DeMolays
• Descendants of Masons
• Geographic areas of your Valley
• Eagle Scouts
• College Social Fraternities
• Non-Scottish Rite Shriners
• Military personnel or affinity groups
• Age groups by decade (40s, 50s, 60s)
• Corporate groupslarge labor pools

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• e) Keys to success in target marketing
• 1. Everything evolves around the marketing of
  your theme.
• 2. You must identify key membership leaders as
  they come through your Reunions.
• 3. Cultivate their ownership of your idea.
• 4. Every theme Reunion does not generate the
  same success. Be patient. Work your program.
  Never look back.
• .

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We cant do all these things!- Problem/Long
Term Solutions -

• 3- No social programs of quality in your Valley.
• A. Special Events should serve a specific
  purpose
• 1. Those that promote public image
• 2. Those that involve the family of Masonry
• 3. Those that serve the social interests of
  members
• 4. Those that educate

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• B. Build a series of social programs in your
  Valley.
• a) Spring Outings for members and guests.
• b) Broadway show tickets.
• c) Shrimp Feed fundraiser
• d) Chili-n-Lights, holiday social event.
• e) ?????
• Tickets information should attain name, address
  Masonic affiliations.

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Finally!

• Work the 5 steps for Recruitment.
• Membership Committee members should be mentors.
• Consider the advantages of targeting.
• Consider a separate Retention Committee.
• Build social programs that will have people
  talking about Scottish Rite away from Scottish
  Rite.
• Give it all you got!