Colours Overview

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Colours Overview
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Color it natural..
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What are Natural Colours?

• Natural colors are extracted from a natural
  source without being chemically modified in any
  way.
• The extraction process leads to the concentration
  of the pigment without changing its natural form.
• Due to the advances of modern technology it is
  possible to replace synthetic pigments with
  natural colors in practically all food
  applications

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Why is the market moving to Natural Colors?

• Consumers consider Natural additives (e.g.
  colors, flavors etc) as safer and healthier than
  their synthetic counterpart and prefer them in
  the foods they eat.
• Artificial colors have been repeatedly blamed as
  damaging to health and were recently linked with
  hyperactivity in children.
• Major food companies use natural colors in their
  RD projects.

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Which Natural Colors are offered by LycoRed?

• LycoRed has a wide range of natural colors
  formulated to suit most food and beverage
  applications.
• LycoRed natural colors are based on carotenoids
  that have scientifically recognized health
  benefits.
• Lycopene, carotene and lutein all have health
  benefits due to their ability to neutralize
  damaging free radicals.

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Lycopene
Creating Fantastic Food .Naturally
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Tomato Composition and LycoRed Products
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Tomato Composition and LycoRed Products
Lyc-O-Mato Oleoresin
0.2-0.3 fats
CTC 60Bx Tomat-O-Pure (Dehydrated CTC)
4-5 soluble solids
0.9-1 proteins
LycoFibers- Tomato Fibers
0.5-1 fibers
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Lycopene

• Approved as a food color under 95/45/EC which
  describes purity criteria for additives to be
  used as colors in foodstuffs.
• Listed as E160d. Only lycopene extracted from
  Tomatoes is an approved food color
• Use in food covered by 94/36/EC and the main
  applications are listed in Annex V part 2.
• Tomato lycopene based formulations are offered by
  LycoRed under Tomat-O-Red brand

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Color Formulations Based on Carotenoids

• SG formulations for coloring beverages and liquid
  food products
• CWD formulations for use in dry
  premixes/beverages
• Formulations based on emulsions and
  micro-emulsions
• Red formulations SG/CWD are based on tomato
  lycopene
• Orange formulations are based on beta-carotene or
  on lycopene (emulsions and micro-emulsions)

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Tomat-O-Red EG

• Tomat-O-Red EG is an oil soluble form of
  lycopene that complies with E160d
• Tomat-O-Red is a lycopene rich oleoresin
  produced from the extraction of tomato pulp
• Similar shade to carotene (both ß-carotene and
  mixed carotene) but more orange.
• Typical applications are sauces, colorant flavour
  emulsions which are then applied to water soluble
  applications

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Tomat-O-Red 2 SG

• Tomat-O-Red 2 SG is a stable suspension of
  lycopene crystals in glycerol.
• Both the red color of a ripe tomato and food
  colored with Tomat-O-Red 2 SG is based on
  lycopene crystals.
• While in the ripe tomatoes lycopene crystals are
  rather large, in Tomat-O-Red 2 SG they are
  reduced in size to 0.2 0.5 µM. The small crystal
  size improves the coloring effect and stabilizes
  them in the food product to which the formulation
  is added.
• Tomat-O-Red 2 SG is heat stable, retains its
  color across the pH range found in food. It is
  stable in the presence of other food components
  including ascorbic acid

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SG Color Formulation (patented technology)
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Tomat-O-Red 2 SG

• Tomat-O-Red 2 SG gives a cloudy red / orange
  color
• Blue notes within the red are evident in dairy
  based applications.
• Typical dose levels -
• 3ppm to 10ppm in beverages or other translucent
  applications.
• 10ppm to 30ppm in solid applications

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Hunter Lab scale for color measurement

• The L,a,b scale is used for fixing color shade as
  a single point to indicate both color strength
  and shade.

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Tomat-O-Red 2 SG Four different color hues
achieved by processing
Cherry- Red Watermelon-Red Strawberry-Red Orange-Red Color Hue
13-14 5.1-5.9 0.42-0.45 13.5-14.5 7.3-8.0 0.53-0.55 14.4-14.5 9.1-10.1 0.63-0.66 15-16 15-16 1 Hunter a b b/a
a scale describes red -gt green scale b scale
describes yellow -gt blue scale
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Tomat-O-Red 2 SG
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Lycopene Heat stability test
Lycopene dosed at 1 in distilled water and
boiled for 20 minutes relative to alternative
natural pigments
Creating Fantastic Food .Naturally
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Lycopene Light and ascorbic acid stability test
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Tomat-O-Red 10 CWD

• Tomat-O-Red 10 CWD is a stable suspension of
  lycopene crystals that has been dried into a
  powder format.
• The CWD powder rapidly disperses in water to
  release the lycopene crystals into a stable
  suspension within the application
• Typical dosages are dry powder mixes (3 10ppm),
  yoghurts (10 30ppm) and confectionary (10
  30ppm)

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CWD Color Formulation
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Lycopene benefits

• Natural
• EU and FDA approved food color
• Vegetarian
• Non GMO
• Kosher
• Halal
• pH stable red color
• Heat stable red color
• Ascorbic acid stable red color

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Target Applications for lycopene(remember - red
and cloudy)

• Beverages soft and alcoholic
• Fruit preparations
• Dairy products (low pH stirred, neutral pH
  mousses, set yoghurts and milk drinks)
• Confectionary
• Sauces and ready meals

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Unsuitable Applications for lycopene

• Clear products
• Applications where the fat content is greater
  than 5-8 above this point, the red color will
  shift from red to orange
• Projects where a direct substitution for an
  existing natural red is required to deliver the
  same shade but at a lower cost

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Four Colours Four Flavors Fortified yogurts,
Bing Grae, South Korea (Yoplait, Korea)
Coloured with Tomat-O-Red 2 SG
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Pepsi Milkshake (Ben Jerrys) Coloured with
Tomat-O-Red 2 SG (Cherry Red)

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Naughty by Nature (South Africa) Colored with
Tomat-O-Red 2 SG - contains 4.5 alcohol
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Santal fruit drink (Parmalat Italy) Colored
with Tomat-O-Red 10 CWD AF
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Toma Toma alcohol drink (Japan)
This product contains 12 alcohol is coloured
with a version of Tomat-O-Red 2 SG developed to
withstand higher alcohol loadings
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Tomat-O-Red 2 SG in dairy applications
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Alternative natural red colours

• E162 Beetroot Extract technical problem is the
  very poor heat stability of the betanin pigment.
  If it is heated over 80ºC for 5 minutes or if it
  is heated and cooled slowly the color changes
  from strawberry red to brown. Its color is pH
  dependant.
• E163 Anthocyanins technical problem is that
  anthocynanins require a low pH to exhibit a red
  color. As the pH rises the shade goes mauve with
  a concurrent loss of stability.
• E120 Carmine is extracted from cochineal insects
  and subsequently chemically modified (see next
  slide). The technical problem with the pigment
  is that it will precipitate under acid
  conditions. There are indications that carmine
  causes allergic reactions and its use in foods is
  under review by health authorities.

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Carmine Under pressure

• Of all pigments carmine is under the most
  consumer pressure and therefore is being removed
  from existing products and not used in new
  product developments.
• Carmine is non vegetarian, no longer natural
  because of its chemical modification, non kosher,
  non Halal and has been reported to cause allergic
  reaction in small section of consumers.
• Lycopene is a replacement option for carmine with
  none of the technical limitations of beetroot and
  anthocyanins.

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Paprika Under pressure

• Paprika is a orange pigment permitted in EU as
  E160c and is used as an oleoresin in many savoury
  products.
• The traditional source is India and since the
  2005 Sudan I scare which lead to hundreds of
  products being recalled from UK supermarkets,
  non-Indian sources are often demanded.
• Lycopene oleoresin has a similar shade to paprika
  oleoresin and will formulate in the same way in
  savory applications.

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Beta-Carotene
Creating Fantastic Food .Naturally
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Carotene

• Approved as a food color under 95/45/EC which
  describes purity criteria for additives to be
  used as colors in foodstuffs.
• Listed as E160a (ii) but declared on pack as
  E160a
• Use in food covered by 94/36/EC and is one of the
  mostly widely used natural colors
• Offered by LycoRed under Lyc-O-Beta brand

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Lyc-O-Beta 30

• Lyc-O-Beta 30 is an suspension of Beta Carotene
  in a range of alternative oils to suit specific
  requirements.
• Typical applications are beverage compounds,
  flavor emulsions, yellow fats, cheese,
  decorations and coatings and chocolate
  curvatures.

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Lyc-O-Beta / BetaCote

• The Lyc-O-Beta range of carotene based products
  are derived from the fungal source of B.
  trispora.
• This is viewed as a natural color because it is
  derived from a natural source.
• A parallel range of synthetic carotene
  formulations are available under the BetaCote
  brand.
• BetaCote products are based on Nature Identical
  carotene which some food manufacturers /
  retailers do not regard as natural.

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Lyc-O-Beta 2 SG

• Lyc-O-Beta 2 SG uses the same patented
  technology applied to Lycopene to produce a
  stable suspension of carotene crystals in
  glycerol.
• The shade of the formulation in application is
  more red / orange than typical carotene
  emulsions.
• Typical applications beverages, fruit
  preparations, sugar confectionary, sauces, dairy
  products, ready meals

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Lyc-O-Beta 10 CWD

• Lyc-O-Beta 10 CWD uses the same patented
  technology applied to Lycopene to the powdered
  dispersion of carotene crystals.
• The shade of the formulation in application is
  more red / orange than commodity 10 carotene
  powders on the market.
• Typical applications are as for the Lyc-O-Beta 2
  SG but where the customer requires a powder

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Lyc-O-Beta 1 CWS

• Lyc-O-Beta 1 CWS is a prepared from a stable
  carotene emulsion.
• The impact on the shade of the formulation in
  application to give a more yellow option than the
  10 CWD or 2 SG.
• The slide on the next page illustrates the shade
  differences in a clear beverage (pH 3.5). All
  samples are prepared to demonstrate 10ppm of
  ß-carotene.

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Lyc-O-Beta formulation shades
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Target Applications for Lyc-O-Beta

• Beverages soft and alcoholic
• Beverage and flavour compounds
• Yellow Fats
• Extruded cereals
• Cheeses
• Fruit preparations
• Confectionary
• Dairy products
• Desserts
• Baked goods
• Ready meals
• Sauces

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Lutein
Creating Fantastic Food .Naturally
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Lutein

• Approved as a food color under 95/45/EC which
  describes purity criteria for additives to be
  used as colors in foodstuffs.
• Listed as E161b and manufactured under LycoReds
  carotenoid extraction and formulation patent
• Use in food covered by 94/36/EC and gives an egg
  yellow shade.
• Offered by LycoRed under Lyc-O- Lutein brand

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Lyc-O-Lutein 2 SG and 10 CWD

• Lyc-O-Lutein 2 SG and 10 CWD use the same
  patented technology applied to Lycopene and
  carotene described earlier.
• The shade of the formulations in application are
  slightly more orange egg yellow to typical lutein
  emulsions.
• A comparison is shown on the next slide with the
  shade of Lyc-O-Beta formulations.

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Beta-Carotene Lyc-O-Lutein
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Beta-Carotene Lyc-O-Lutein
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Target Applications for Lyc-O-Lutein

• Beverages soft and alcoholic
• Beverage and flavour compounds
• Fruit preparations
• Confectionary
• Dairy products
• Desserts
• Baked goods
• Sauces

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Color range for Carotenoids Formulations
Tomat-O-Red Lyc-O- Beta Lyc-O- Lutein Formula/Carotenoid
Cherry to Orange Red Carrot orange Yellow 2 SG
strawberry Carrot orange Yellow 10 CWD
--- Yellow --- 1 CWS
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SWOT LycoRed Natural Colours

• Analysis based on supply of LycoRed natural
  colors into food industry
• Consideration of competitor activity, market
  trends and legislative situation.

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Strengths

• Reputation
• Unique product with patent protection
• Extractor of lycopene not a trader
• Investment in RD
• Pro-active legislation work
• Fundamental understanding of product

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Weaknesses

• Limited color options available to customers
• LycoRed not seen as a color company and not
  involved in color projects early enough.
• Unique shade of red direct substitution of
  carmine is not possible

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Opportunities

• Trends Natural, Health, major companies going
  back to the primary extractors
• Increasing consumer recognition of lycopene,
  lutein and carotene for their health benefits
• LycoRed is known as for Lycopene
• Only heat stable, vegetarian pigment that gives a
  red colorant all pHs

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Threats

• Alternative, niche, cheaper red colors
• Supplier / product rationalization by customers
• Current trend towards clear colored final
  products as an indication of quality.

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Competitor Activity - Lycopene

• Only Tomato lycopene is permitted as a coloring
  the EU under E160d.
• In US only Tomato lycopene is listed as color
  approved for use in human food under 21 CFR
  73.585
• Suppliers of synthetic or fungal lycopene can not
  offer it for use as a food color.

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Competitor Activity color suppliers

• A number of (natural) color suppliers exist who
  offer the range of pigments legally available for
  use in food.
• Natural colors have different features and are
  selected to be application suitable.
• They will push manufacturers towards beetroot,
  anthocyanins or carmine and help them resolve and
  issues that arise.
• Key issue is for LycoRed is to be seen as a color
  supplier so we are involved in color projects
  during the NPD process.

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USPs

• Patent protected lycopene extraction and
  formulation
• Unique color formulations giving unique color
  shades
• Proven commitment to supporting clinical research
  on lycopene and the emerging legislation on
  health claims
• Fundamental scientific understanding of lycopene
  and Carotenoid color formulations.

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Support Available

• Product recommendation and rapid sampling
• Trouble shooting advise and availability of
  technical team to attend trials
• In house applications work and support for
  stability trials
• Preparation of demonstration samples in suitable
  bases to speed up initial development work.

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Contact details

• Dr. Andrew Kendrick
• International Technical Development Manager
• LycoRed Limited
• Mobile phone [phone]
• Andrew.kendrick_at_eu.lycored.com

Mr. Roee Nir Sales and Products Manager,
Carotenoids LycoRed LTD. Direct
972-8-6296073 Mobile [phone] roee_at_lycor
ed.com
www.lycored.com